TIC Travel Insurance Coordinators Ltd.

2008 Branding

TIC Brand Style 1TIC Brand Style 1

Corporate BrandingCorporate Branding

•TIC logo•overall navy blue•topographical map•“wherever you go”

tagline

CollateralCollateral

•stationary•business cards•corporate kits•powerpoint presentations•tictalk newsletters•tradeshow bannersAudienceAudience

Primary: Current & new accountsSecondary: Public; clients of our accounts

Corporate Brand Style

TIC Corporate TaglineTIC Corporate Tagline

successsuccess

supportsupport

assuranceassurance

coveragecoverage

protectionprotection

““wherever you go”wherever you go”

Corporate Brand Style Tradeshow banners speak to Tradeshow banners speak to our 3 key business offerings:our 3 key business offerings:

Successful partnerships between TIC and accounts. Our core product, insurance coverage wherever one goes. Support & assistance in times of medical emergency. All 3 concepts align with our tagline in various contexts of the relationship.

TIC Brand Style 3TIC Brand Style 3

Product BrandingProduct Branding

•TIC logo•corporate brand elements•targeted photography•colour coding•“wherever you go” tagline

CollateralCollateral

•product policy booklets•product brochures•product posters•product landing pages

AudienceAudience

Primary: Current AccountsSecondary: Insureds

* note although the inclination is to say that the primary audience is the end client, in this case it’s truly our accounts who been wanting updated materials to pass along to their clients for some time now – we get more value from their assessment/perception of our materials.

Product Brand Style Policy Booklets and brochures – visually appealing; easily distinguishable Policy Booklets and brochures – visually appealing; easily distinguishable from one another, professional yet approachable, photography speaks to from one another, professional yet approachable, photography speaks to our target market for each insurance productour target market for each insurance product

TIC vs. other brands…

Independent 3rd Party Creative Review

Overall rating on key branding factors, score out of 5:•Professional looking - 5 •Commanding respect - 4.5 •Modern looking - 4.5 •Consistent look to images throughout the various products - 5 •Very unique to what is already out there in the market - 4

Colour:•“Blue, according to the science of colour, is for future planning. Thus an appropriate base and unifying colour and it makes your TIC logo "pop". The colours used to differentiate each offering are good and complimentary to the base colour.”

Imagery:•“The topographic map pattern may feel very clinical, but consistent with travel and positions you as experts.”

Fonts:•“The typography is clean and nicely set. Overall, I think this is an effective new design.”

“Overall rating = 4.42/5 I think the project fulfills all your objectives quite well.”

Thank you