1. 8 Muhammad Eissa Mahmoud Emad

2. e rand 3. 49 L.E 349 L.E 4. What is a brand 5. Name 6. Logo 7. Colors 8. Characters 9. Brand is A name, logo, design, sound, font, or colors used to identify the products of one firm and to differentiate them from competitive offerings. 10. Brand Equity 11. Brand awareness Laptop Sports wear Soft drink 12. Brand attributes Words and phrases 13. Perceived quality Consumers opinion of a products ability to fulfill his or her expectations. It is based on the brands current public image and consumers experience with the firms other products. 14. Brand loyalty the degree of consumer attachment to a brand. 15. Corporate identityIs the persona of a corporation which is designed to accord with and facilitate attainment of business objectives. 16. Corporate identity MIX Behavior Communication Design 17. Corporate communication Advertising. Information. Public relations. 18. Corporate behavior Internal values Norms 19. Corporate design Slogans Uniforms Colors Logos 20. What is a logo ?? 21. Logo is a symbol or design for Organization Company It is a design that is used by an organization for its letterhead, advertising material , products ..etc. 22. Symbol or Icon Word mark Letter mark Combination mark Emblem Logo types: 23. HOW DO YOU MAKE A 24. 1 - Simple - Easy to see - Easy to read - Easy to understand - Easy to remember 25. 2 - Suitable for brand industry 26. 3 - Not fake 27. 4 - Not depending on other trademark 28. 5- Timeles s 1998 1999 present 29. 6 Relevant to your audience 30. 7 Scalable 31. 8 Strong without colors 32. Logo design evolution 33. Brand strate 34. Uniqueness Brands need to stand apart, make an impression and ultimately, be preferred. 35. Relevance Brands need to connect with what people care about. To build demand they must fulfill the needs of their audience. 36. Coherence To assure credibility brands must be coherent in what they say and do. 37. Esteem Esteem is the reputation the brand has earned by executing clearly on both its promised and delivered experience. 38. co-branding two companies join to create a new products carrying both their brands. 39. National branding products that carry the name of the manufacturer. 40. Private brands products that carry the name of the seller not the manufacturer. it concerned copies of original brands with lower prices. 41. ANY QUESTIONS ? 42. THANK YOU