Services Marketing

UNITED WEBrand Management- 6Ms. Maria Qadrimaria@nbs.edu.pk

Session planBrand Personality Activity

Personality statement I am Hamza, 27 living in the Capital of Pakistan for last 15 years now, and being totally in love with its serenity and beautiful landscape. I have just completed my MS degree in media studies from a good university here and am working as a photographer and part time reporter. I love nature and my passion is to save this world by exposing and eliminating all that is anti-harmony. I also do landscapes and wild life but Islamabad provides little opportunity for later. I like how camera supports my passion to bring reality to public eye..the job I do as a reporter. I like cliff diving, rock climbing and travel with adventure groups when I am off assignments. I like to take risks and see the world with my own perspective. I like colors and I love sharing what I see in them with others. My friends think I am a thoughtful introvert. I want to believe I like to chose my company well and only hangout of those who are not fake and ready to live as they decide. 9 to 5 is not my type. I am anti status quo may be. I also like to hang out with my few buddies; we sit till late hours at a caf smoking and talking all Saturday night and on Sunday I take a friend for long drive for photo-campaign shooting and some fun time. To me life is a melody and you need to have ears to appreciate the rhyme and once you know the music, it is a song you can never get over from. I am yet to find someone to sing this song along with.. I expect nothing common place.Activity Graded Associative Network -5Attributes and features -5 Identity elements- feelings and emotions -5Brand them-5Target market-5Ad -10presentation: 5Time Line :45 mins