branding boot camp module 4: develop your style guide
TRANSCRIPT
Introductions
What is Your Why?
One sentence about what you do.
One sentence about why you do it.
5 min.
A set of branding guidelines and rules to maintain your identity
What is a Style Guide?
The document that dictates what the public sees from your company.
Elements of a Basic Style Guide
Logo Usage
Fonts
Brand Colors
Imagery
Voice
Logo Usage: Possible GuidelinesConfigurations, Fonts, Sizing
Logo Usage: Possible GuidelinesConfigurations, Fonts, Sizing
Logo Usage: Possible GuidelinesConfigurations, Fonts, Sizing
Logo Usage: Possible GuidelinesWhat NOT to Do…
Logo Usage: Possible GuidelinesK.I.S.S. – ONLY Do This
Logo Usage: Your Guidelines
What Will Your Logo Usage Guidelines Be?
Talk it over with a course mate.
5 min.
Fonts
Do’sDon’ts
SizingConfigurations
Brand Colors: Possible GuidelinesCodes for All Mediums
Hex for Web
CMYK for Print
RGB for Screen
PMS to accurately reproduce in print
Brand Colors: Possible GuidelinesDesignated By Hierarchy: Overall Branding
Primary, Secondary, Tertiary, Highlight, etc.
Brand Colors: Possible GuidelinesDesignated By Use: Text
Header Text, Body Text, Caption Text, etc.
Brand Colors: Your Guidelines
What Will Your Brand Color Guidelines Be?
Talk it over with a course mate.
5 min.
Hierarchy TextColor Codes
Fonts: Possible GuidelinesDesignated By Use: Text Hierarchy
Fonts: Possible GuidelinesDesignated By Use: Text Hierarchy
What Will Your Font Guidelines Be?
Talk it over with a course mate.
Headlines Body TextTitles
Fonts: Your Guidelines
Substitute EmphasisWeb
Divider Text CasePrint
5 min.
Imagery: Possible GuidelinesDetermined by Your Brand Personality
Imagery: Possible GuidelinesDetermined by Your Brand Emotions
NO YES
Imagery: Possible GuidelinesDetermined by Your Brand Values
What Will Your Imagery Guidelines Be?
Talk it over with a course mate.
Brand Emotions
Imagery: Your Guidelines
5 min.
Brand Values
Brand Personality
Voice: Possible GuidelinesDetermined by Your Brand Personality
Voice: Possible GuidelinesDetermined by Your Target Audience
What Will Your Voice Guidelines Be?
Talk it over with a course mate.
Tone
Voice: Your Guidelines
Language
Reading Level
5 min.
Thank You So Much!Happy Style Guide Development!
Dawn Weathersbee@dawnnwb
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