branding process case study-the eli home
DESCRIPTION
A taste of the client centered, hands-on branding process we use to unite and strengthen our corporate and non-profit clients,while we get the information we need to build their brand uniquely.TRANSCRIPT
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Case Study: The Eli HomeAndrew Rea Design LLC
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REBRANDINGTHE ELI HOME
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THE BRANDING SESSIONRIP, TEAR, DISCUSS, EAT BAGELS, AGREE, DISAGREE, ARRIVE AT COMMON GROUND
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DOCUMENTATIONCHANGES, SLEEPING ON IT, FINDING CLARITY, ALL SIGN OFF
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MOOD BOARDSINCORPORATING EVERYTHING FROM THE BRANDING SESSION-A VISUAL GUIDE FOR FUTURE MATERIALS
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Logo DevelopmentOnce the branding session, documentation and approval of the mood board are complete, logo development begins.
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Logo PresentationPresented in various scenarios
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LOGO REDESIGN BEFORE AFTER
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STATIONERY SYSTEMTHE ELI HOME
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POSTER / INVITATIONS TO LOGO UNVEILINGSCULPTED IN RUSTED STEAL-LOGO EVENT TARGETS CORPORATIONS
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THE UNVEILING EVENT LAURA REA, EXECUTIVE DIRECTOR-LORRI GALLOWAY, SCULPTRESS FIROUZEH KARAMLOU, CREATIVE DIRECTOR ANDREW REA
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ELI HOME IN THE PRESSARTICLE IN OC REGISTER-THANK YOU AD IN OCBJ
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WEBSITE THE WEB SITE RE-DESIGN HELPS VISITORS ACCESS INFORMATION EASILY
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8 PANEL BROCHURECAPTURING THE JOY AND SUCCESS OF ELI HOME’S WORK