Branding StandardsGuidelines

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POSITIONING STATEMENT . . . . . . . . . . . . . . 3

LOGO USAGE . . . . . . . . . . . . . . . . . . . . . 4

COLORS . . . . . . . . . . . . . . . . . . . . . . . . 6

TYPOGRAPHY . . . . . . . . . . . . . . . . . . . . . 7

BRANDING STYLE . . . . . . . . . . . . . . . . . . . 8

BRANDING STANDARDS & PROCESS FOR ATHLETIC TEAMS . . . . . . . . . . . . . . . . 9

table of contents

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positioning statement

As the only Catholic high school in northern Nevada, Bishop Manogue is a tight-knit community that works together for the education of all students through faith, leadership, knowledge and compassion. The school – together with parents, alumni and benefactors – fosters an environment that goes beyond mere classroom studies, supporting spiritual growth, self-motivation, extra-curricular involvement, Christian service, and academic success that prepares students for the future.

All of our marketing and communications have been designed to strengthen the perceptions of the Bishop Manogue brand. Speci� cally, our advertising is intended to build positive aware-ness of Bishop Manogue, along with its Catholic values and academic ideals.

The Bishop Manogue brand is a promise to every student and parent, what they should expect and what you stand behind. You build a strong brand through consistency and uniformity.

Please take the time to learn the brand guidelines contained within this booklet. These guidelines have been compiled to provide a comprehensive summary of all branding require-ments for simple, straightforward reference.

Thank you for your support and efforts to promote Bishop Manogue Catholic High School.

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4-COLOR LOGO

logo usage

GRAYSCALE LOGO

Tagline

The tagline is a tangible representation of the brand. It should be used in all brand-related design as long as space allows.

The tagline does not need to be included when using the outdoor version of the logo or where space and readability are considerations.

BISHOP MANOGUECATHOLIC HIGH SCHOOL

4-COLOR LOGO FOR OUTDOOR USE ONLY

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logo usage

Dark Backgrounds

If the logo is to be used on a dark or busy background, please use the logo with white copy for maximum legibility.

Clear Space Requirements

A reasonable amount of open space should be maintained around the logo at all times, as it prevents interference from other graphic elements. The X-height of the clear space is equal to the height of the capital B in the logotype.

X X

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Pantone: PMS 357Process: c85 m20 y75 k60Usage: Logo

Pantone: PMS 293UProcess: c91 m68 y0 k0Usage: Logo

Pantone: PMS 1235UProcess: c0 m38 y82 k0Usage: Logo

Process: c40 m70 y100 k50Usage: Advertising headlines / body copy / accent graphics

colors

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BRANDING TYPEFACES

Headlines - First Line

Aa Bb Cc Dd Ee Ff 1234567890 @$?”;:%&Mrs. Eaves Petite Caps

Headlines - Second Line

Aa Bb Cc Dd Ee Ff 1234567890 �$?”;:%&Berthold Script - Medium

Body Copy - Advertisements

Aa Bb Cc Dd Ee Ff 1234567890 @$?”;:%&Mrs. Eaves - Bold

Body Copy - Brochure materials, etc.

Aa Bb Cc Dd Ee Ff 1234567890 @$?”;:%&Aa Bb Cc Dd Ee Ff 1234567890 @$?”;:%&Aa Bb Cc Dd Ee Ff 1234567890 @$?”;:%&Univers - Light/Light Oblique/Bold

typography

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branding style

Headline abovephoto area in clearspace if possible.

Photo fades to paper texture at appropriate point in the image.

Body copy to right of logo, in its own space

Logo in full color in the bottom left area of the space. Please center this logo in the space when there is no body copy present.

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branding standards & process for athletic teams

Artwork Standards for Embroidered

and Silk Screened Apparel

Halo M logo must appear prominently in the design. Apparel without logo will not be approved.

Use proper PMS colors for logos, text and apparel

Logo can be a green M with gold or white halo, or a

gold M with white halo. (There is never a green halo.)

Apparel material color options are limited to:

grey, green, gold and white.

All designs and artwork need to be approved. Submit for

approval at least two weeks prior to order date.

Pantone: PMS 357Process: c85 m20 y75 k60Usage: LogoThread Color: Green 1370

Pantone: PMS 1235UProcess: c0 m38 y82 k0Usage: LogoThread Color: Gold 1137

White Thread Color: White 1000

LOGO OPTIONS FOR GOLD AND WHITE APPAREL

LOGO OPTION FORGREEN APPAREL

LOGO OPTION FOR GREY APPARELOPTIONAL MINER LOGO

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branding standards & process for athletic teams

Mandatory vs. Optional ItemsMandatory items should also be necessary items to avoid undue costs to parents.

Cost for mandatory items cannot exceed $100 per player. Approval is required on expenses above that amount.

Make every effort to purchase mandatory items that can be used from year to year so returning players do not have additional costs. We recommend purchasing items with a three-year minimum use in mind.

Avoid using dates in designs.

Optional items or items intended for sale to parents or fans must follow all of the same standards.

All apparel and artwork must be approved prior to the purchase.

Preferred VendorsThese are the vendors Bishop Manogue prefers that you use.• Athletics Unlimited 775-284-0430• North American Embroidery 775-322-8600• Cabinet Ink 775-348-6745

Artwork Approval Process If you are intending to purchase an item that has a Manogue Logo on it, please complete the following steps PRIOR to requesting a PO from the business of� ce.

1. Receive a quote and artwork from a BMCHS Approved Vendor (Athletics Unlimited, Cabinet Ink or North American Embroidery).

2. If using a BMCHS approved vendor, submit request to the Dean of Students for approval. Athletic apparel to be approved by Athletic Director. (go to step #5)

3. If NOT using a BMCHS approved vendor provide an explanation to the Dean of Students as to why a preferred vendor cannot be used. Supply new vendor with BMCHS branding standards per the Branding Standards Guideline Book.

4. Print out and attach artwork samples with quote for the entire order and submit to the Dean of Students for approval. Please allow up to 72 hours for approval.

5. Once the Dean of Students has approved the artwork, he will either initial a hard copy of the approved artwork or email Julie the approval to begin the PO process.