branding selling

8/8/2019 Branding Selling

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BRANDING

Difference We Can Make


2/12

Brand Defined

The AMA defines a brand as a name, term, sign,

symbol or design, or a combination of them intended

to identify the goods and services of one seller or

group of sellers and to differentiate them from thoseof other sellers.

OR

A brand is a collection of perceptions in the mind of

the consumer.

Presenter : Omkar Yadav


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Objectives

Delivers the message clearly

Confirms your credibility

Connects your target prospects emotionally

Motivates the buyer

Concretes User Loyalty

Presenter : Omkar Yadav


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BRAND

THOUGHTS

FEELINGS

IMAGES

PERCEPTIONS

BELIEFS

BEHAVIOUR

ATTITUDESEXPERIENCES

Some Dimensions OfBrand Knowledge

Presenter : AjitYadav


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Branding, So Important ?

Legal Protection and Unique Product Features.

Opportunity to attract a loyal and set of profitable

customers.

Helps in aiming specific Benefit Seeking segments.

Build a corporate image.

Delivers the Unexpected.

Presenter : AjitYadav


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Challenges !

Companies that try to be what they think their

customers want them to be.

Companies that have done nothing about their

brand.

Companies that get mired in analysis paralysis.

Presenter : Ciju Varghese


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Mantra for the Mind

To build a big brand, adopt a short brand name.

Like salt, use advertising in the right proportion.

Dont underprice yourself.

What is visible, sells.

Brands must make profit, not only noise.

Focus on consumption rather than purchase.

Presenter : Ciju Varghese


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Mantra for the Heart

Respect your retailers.

Build relationships to build brand.

Nurture your brand as you would a child.

Dont sell the right product to the wrong

audience.

Be honest, dont con.

PRESENTER : CIJU VARGHESE Presenter : Ciju Varghese


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Branding Process

Market Research

Positioning Statement

CreativeBrief

Graphic Design

Launch, Implementation, Performance, Measurement

Presenter : ManditRawani


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To Brand Or Not To Brand !

Brand

NoBrand

BrandingD ci ion

Manufacturer

Brand

Distributor

(Private) Brand

Licensed

Brand

Brand -

Sponsore ision

Individual

Names

Blanket

Family Name

Separate

Family Names

Company

Individual

Names

Brand -

Namee ision

Line

Extensions

Brand

Extensions

Multi Brands

New Brands

Co Brands

Brand -

Strate ye ision

Repositionin

NoRepositionin

Brand -

Rep

ositi

onine ision

Presenter : Chintan Suvarna


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Conclusion

Buildings age and become

dilapidated.

Machines wear out.

People die.

But what live on are the brands.

- Sir Hector Laing,

Chief Executive Officer, United Biscuits plc.

Presenter : Chintan Suvarna


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Effort By

Mandit Rawani 13

Chintan Suvarna 45

Ciju Varghese 56 Ajit Yadav 62

Omkar Yadav 64

branding selling

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