Branding through playful interaction

- Morten Fryland -

Childhood imaginationVs.The adult life

The Mecca of play and games

Playgrounds version 2.0

‘With all the media and information available to me, if a brand wants to get my attention

it has to do something special’

(Jack Morton Worldwide)

’Above and beyond experiences are remembered’

(Jack Morton Worldwide)

‘50 to 80 percent of WOM activity is shaped in result of the

consumer’s direct experience with the brand - largely when

that experience deviates from what’s expected’

(Mckinsey)

‘WOM is the primary factor behind 20 to 50 percent of all

purchasing decisions’ 

(Mckinsey)

Digital is everywhere and everything

Curiosity – Reach – Effect

THE BRAND THE PEOPLE

THE PLACE

Think nudging

Think different

Think digital

Think the child inside