Branding through playful interaction
- Morten Fryland -
Childhood imaginationVs.The adult life
The Mecca of play and games
Playgrounds version 2.0
‘With all the media and information available to me, if a brand wants to get my attention
it has to do something special’
(Jack Morton Worldwide)
’Above and beyond experiences are remembered’
(Jack Morton Worldwide)
‘50 to 80 percent of WOM activity is shaped in result of the
consumer’s direct experience with the brand - largely when
that experience deviates from what’s expected’
(Mckinsey)
‘WOM is the primary factor behind 20 to 50 percent of all
purchasing decisions’
(Mckinsey)
Digital is everywhere and everything
Curiosity – Reach – Effect
THE BRAND THE PEOPLE
THE PLACE
Think nudging
Think different
Think digital
Think the child inside