branding - when they zig, you zag
TRANSCRIPT
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Ready?
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so WHAT EXACTLY is a brand?
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It’s a because peopleare emotional, intuitive beings.
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IS
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A Brand is a Collection of YourThoughts & Feelings About Your Experiences With It.
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are INTANGIBLES
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As Compared to Tangibles…
WHICH YOU CAN
SEE , HEAR, TOUCH,
TASTE or
SMELL
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“What You Make People Feel is Just As Important As What You Make.” ~ BMW
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Which car? Which Cell Phone?
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This one? Or this one?
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This one? This one?
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Why not...
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= r + dTRUST RELIABILITY DELIGHT
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IT TAKES A VILLAGE TO BUILD A BRAND
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EVERY BRAND STAND FOR SOMETHING ~ONE DIFFERENTIATING ATTRIBUTE.
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WHEN YOUR COMPETITION ZIGS…
YOU ZAG