Branding Your Social Media Strategy

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Complete steps for entrepreneurs to brand their social media efforts and stand out from the competition. Shows entrepreneurs how to include their business benefits and unique qualities in social media activities that can drive new business to their website.

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  • 1. Branding Your Social Media Strategy
    Francine LaMarr, L.L.C.
    Because Your Brand Is Your Business.

2. Your Social Media Strategy
Start with Your Social Media Strategy
Establish your goals:
Find and drive qualified leads
Increase business visibilitylocally or virtually
Establish credibility/thought-leadership
Find referral partners
Secure speaking engagements
Engage customer community
Optimize customer service
Promote new products
(C) Francine LaMarr, LLC 2010
3. Your Social Media Strategy
(C) Francine LaMarr, LLC 2010
Design A Strategy That Supports Your Brand
Speak to your target
Know who they are
Know where they are
Know how theyre using social media
Deliver your business benefits in all you do
Communicate your unique qualities
Create consistent messaging that drives traffic and contacts back to your hub (website)
4. (C) Francine LaMarr, LLC 2010
Let Your Target Audience Determine Where You Are
Facebook
Engage customers through fan pages
Update your network on events, new products, etc.
Linkedin
Connect to professionals, executives
Update your status, post resources, join and participate in groups
Twitter
Connect to your network as well as influencers
Follow those you want to follow you
Blog
Connect to colleagues, clients, influencers
Speak To Your Target
5. (C) Francine LaMarr, LLC 2010
Consider Secondary Sites
Biznik
Connect to business partners, business clients
Directory
Reach out to your target and potential partners
Publish articles to establish expertise and increase exposure
Merchant Circle
Connect to local businesses and customers
Distribute coupons
Solicit customer reviews
Fast Pitch Networking
Distribute press releases to up to 20 media outlets (off and online) as well as search engines on all that you do
Speak To Your Target
6. Speak To Your Target
(C) Francine LaMarr, LLC 2010
Have a Goal for Each Site
Facebook
Optimize customer service; promote new products
Linkedin
Secure speaking engagements; find and drive qualified leads
Twitter
Establish thought leadership
Biznik
Find referral partners
Merchant Circle
Increase business visibility
Blog
Engage customers through community
7. Speak To Your Target
(C) Francine LaMarr, LLC 2010
Let Each Goal Drive Your Activity
Facebook
Optimize customer service = monitor fan page and respond
Linkedin
Secure speaking engagements = find appropriate groups, engage and approach
Twitter
Establish thought-leadership = Follow and be followed by industry leaders
Biznik
Find referral partners = post your needs
Merchant Circle
Increase business visibility = offer product coupon to community
Blog
Engage Customers Through Community = Post content that engages by asking for customer opinions or experiences
8. Branding Your Social Media Strategy
(C) Francine LaMarr, LLC 2010
Incorporate Your Business Benefits in Activities
Facebook
If your benefit is fast service, respond quickly.
Linkedin
If your benefit is expertise, refer groups and connections to articles, stats or other info your target needshave the answers!
Twitter
If your benefit is saving clients time, tweet about problems you see that you can solvedont sell, solve.
Biznik
If your benefit is providing customers with status, connect with luxury referral partners.
Merchant Circle
If your benefit is keeping families connected (love), make that coupon for a family experience.
Blog
If your benefit is saving customers money, give away money-saving tips in your blog.
9. Branding Your Social Media Strategy
(C) Francine LaMarr, LLC 2010
Let Your Unique Qualities and Your Personal Voice Shine Through
[PDF] Layout 1
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10. Branding Your Social Media Strategy
(C) Francine LaMarr, LLC 2010
Let Your Unique Qualities and Your Personal Voice Shine Through
Facebook
Post photos
Linkedin
Ask groups for travel or restaurant recommendations and report back
Twitter
Have a great sense of humor?Make your tweets clever and fun
Biznik
Include the personal story behind your business in your profile
Merchant Circle
Reach out and review local businesses you like and use
Blog
Post relevant personal experiences and opinions
11. Branding Your Social Media Strategy
(C) Francine LaMarr, LLC 2010
Three Rules for Your Social Media Messaging
Make it Clear
Ensure readers/visitors know what you do, how you do it and for whom
Make it Consistent
Use the same messaging on your website, business card and brochure
Make it Constant
Using the same messaging on multiple platforms makes you memorable and credible
12. Branding Your Social Media Strategy
(C) Francine LaMarr, LLC 2010
Conclusion
Have a Goal
Let Your Target Drive Your Strategy
Inject Your Business Benefits and Your Unique Qualities into Your Social Media
Dont be Afraid of Including Your Personality
Keep Your Messaging Clear, Consistent and Constant
13. Branding Your Social Media Strategy
(C) Francine LaMarr, LLC 2010
Have Questions?Feel free to contact me:
Francine LaMarr, LLC
francine@francinelamarr.com
201-843-3828
Thank You!