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Snacks Market In India

Taste is the main factor.

Freshness, crispiness and short

cooking time is required too.

INR 10000 cr. of Indian snacks

market growing at 10% p.a.

Dominated mainly by

unorganized sector with

regional snacks and specialties.

Large growth potential for

branded segment with 25%

Y.O.Y growth.

Propositioning of Saffola Masala Oats SMO) As anytime snacks from breakfast cere

Current Positioning

Controls

asthma,

cancer, blood

pressure and

cholesterol

High

fibre

Weight

Loss

De

Aditya

Gupta

Akash

Gupta

Kash

Naru

Team Name:

Brand Maniacs

Presented

By:

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Recommendations To Strengthen SMOs Proposition as nytime Snack

Kahin bhi khaao..Kaise bhi Khaao..

Healthy khaao..

Instant

preparation by

adding hot

water.

Anytime healthy

snack that

replaces

conventional

snacks.

#MySaffolaOatstory

Make your favorite Chinese and

Italian recipes with new saffolaoats.

Post your experience on Saffola

FB page with hashtag.

Recipes with most

number of likes will

be published here.

IndiPapadare m

A ready

snack to

and drin

Can be s

nachos a

papad.

Focus on Packaging Focus on marketing Focus o

CUP-A-OATS

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Recommendations To Strengthen SMOs Proposition as nytime Snack

Add Taste Enhancers Such

as chilly flakes with Chinese

flavor or oreganos with

Italian flavor.

Tie-up and promote Saffola

oats in gym canteens as

healthy tummyfiller.

Promote Saffola oats in

office canteens and break

areas, serving cup-a-oats

as anytime snack.

Gyms

Office canteensThese will add to the 2nd desired

proposition Taste as mentioned

in the first slide and will motivate

people to eat Oats as a Healthy

Chinese or Italian meal.

TasteEnhancers

Now Add MoreTaste To YourHealthy Life

Focus on product placement FocusFocus on taste & packaging

Tie up with

service prov

Saffola oat

twice a wee