brandnewgame - how to gamify your business (1 case)
Post on 13-Sep-2014
4.199 views
DESCRIPTION
Looking for 10 steps to gamify your business? This is the presentation you need - including an example. More information on www.brandnewgame.nlTRANSCRIPT
PLAY INGCONSULT CONCEPT
dinsdag 3 juli 12
dinsdag 3 juli 12
dinsdag 3 juli 12
H0W 2 G4M1FY Y0UR BU$1N€$$ 1N 10 SM4LL S7EPS
By Bart Hufen
dinsdag 3 juli 12
INTRO
Download my Book at: www.brandnewplayground.com
dinsdag 3 juli 12
1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame
Projects 2009 - 2012
ABN Amro BankPort of Amsterdam Schiphol Airport Unilever - YunomiHolland Casino Ziggo Novamedia Red Bull...?
INTRO
dinsdag 3 juli 12
1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame
Projects 2009 - 2012
ABN Amro BankPort of Amsterdam Schiphol Airport Unilever - YunomiHolland Casino Ziggo Novamedia Red Bull...?
INTRO
dinsdag 3 juli 12
Past BartHufen
Present @BartHufen
Postings www.brandnewgame.nl/blog
INTRO
Twitter: @BartHufen #Gamification
dinsdag 3 juli 12
MEN-U
1. What Gamification really is
2. How to do it
3. Examples
Twitter: @BartHufen #Gamification
dinsdag 3 juli 12
GamesSocial
Mobile
Smart Television
Content
Cloud
Digital Sharing
Behavior
GamificationConcept
Marketing
Branding
Lifestyle
Owned
Earned
Bought
Context
Challenging
Smart
Sustainable
Data
THE FUTURE
Twitter: @BartHufen #Gamification
dinsdag 3 juli 12
Gamification
Data Driven Design Using Game Mechanics within Non-Game Concepts
1/3 GAMIFICATION
dinsdag 3 juli 12
Games
Teach players things by doing them. Players dare to experiment in a safe environment. We persist even after failing three lives...
1/3 GAMIFICATION
dinsdag 3 juli 12
Playing
Is natural behaviour Taps into our urge for exploration and seeking boundariesLearns us about act & consequence. We love predictability
1/3 GAMIFICATION
dinsdag 3 juli 12
1/3 GAMIFICATION
dinsdag 3 juli 12
Magic?
If something unpredictable happens that we cannot (logically) explain it’s either magic, science fiction, an act of god, or it needs an excorsist real badly...
1/3 GAMIFICATION
dinsdag 3 juli 12
Which Game Mechanics are there?
1/3 GAMIFICATION
dinsdag 3 juli 12
Which Game Mechanics are there? 1.Objectives / Goals 2.Variables 3.Rules 4.Feedback System 5.Levels & Rewards 6.Referees / Admins
1/3 GAMIFICATION
dinsdag 3 juli 12
Which Game Mechanics are there? 1.Objectives / Goals 2.Variables 3.Rules 4.Feedback System 5.Levels & Rewards 6.Referees / Admins
1/3 GAMIFICATION
= Purpose / Meaning = Evolving Abilities
= Provide Boudaries = Learning
= Motivating = Controlling
dinsdag 3 juli 12
Which Game Mechanics are there? 1.Objectives / Goals 2.Variables 3.Rules 4.Feedback System 5.Levels & Rewards 6.Referees / Admins
1/3 GAMIFICATION
dinsdag 3 juli 12
Which Game Mechanics are there? 1.Objectives / Goals 2.Variables 3.Rules 4.Feedback System 5.Levels & Rewards 6.Referees / Admins
1/3 GAMIFICATION
dinsdag 3 juli 12
Which Game Mechanics are there? 1.Objectives / Goals 2.Variables 3.Rules 4.Feedback System 5.Levels & Rewards 6.Referees / Admins
1/3 GAMIFICATION
dinsdag 3 juli 12
Game Design
1/3 GAMIFICATION
Levels of Involvement
dinsdag 3 juli 12
Gradual Learning
1/3 GAMIFICATION
dinsdag 3 juli 12
Balancing of Flow
1/3 GAMIFICATION
dinsdag 3 juli 12
Epic Experiences
1/3 GAMIFICATION
dinsdag 3 juli 12
1/3 GAMIFICATION
dinsdag 3 juli 12
1/3 GAMIFICATION
Acquire
DefendLearn
Bond
dinsdag 3 juli 12
1/3 GAMIFICATION
Fantasize
Explore Challenge
Sensation
Social
Story
Self-expression
Submission
dinsdag 3 juli 12
1/3 GAMIFICATION
Fantasize
Explore Challenge
Sensation
Social
Story
Self-expression
Submission
Acquire
DefendLearn
Bond
dinsdag 3 juli 12
1/3 GAMIFICATION
Acquire
DefendLearn
BondFantasize
About Winning and Status
Explore How to Win
Challenge Opponent
SensationScoring
Social Team Supporters
Story It went Up & Down
Self-expression Show off
SubmissionTo Referee
dinsdag 3 juli 12
1/3 GAMIFICATION
Fantasize
Explore Challenge
Sensation
Social
Story
Self-expression
Submission
Acquire
DefendLearn
Bond
dinsdag 3 juli 12
1/3 GAMIFICATION
AdministrationSupport
R&D Sales
Marketing
H&R
Customer Service Public Relations
ICT
Legal & Finance
Acquire
DefendLearn
Bond
dinsdag 3 juli 12
1/3 GAMIFICATION Rewards
dinsdag 3 juli 12
1/3 GAMIFICATION
Learning curve through Workshops
dinsdag 3 juli 12
1/3 GAMIFICATION
Learning curve through Gamification
dinsdag 3 juli 12
Ten Steps to Gamify your Business
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
1/10 - Define your Objective
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
1/10 - Define your Objective
“I want to engage my audience 10% longer for the period of 1 year and increase their involvement with 5%”
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
2/10 - Define your Players
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
2/10 - Define your Players
What makes them tickle...? Define Key Driver & 2 Key Motivations
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
2/10 - Define your Players
Drivers: Acquire, Defend, Learn, Bond Motivations: Explore, Express, Challenge, Sensation, Story, Social, Fantasize, Submission
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
3/10 - Define Game Goals & Challenges
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
3/10 - Define Game Goals & Challenges
What do people need to do on the playing field? What do we want them to learn?
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
3/10 - Define Game Goals & Challenges
What winning conditions are there? Do players need to solve, conquer, capture, eliminate, compete, defend, survive, unlock, gather, control, balance, collect, ...?
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
4/10 - Define Scoring Mechanism
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
4/10 - Define Scoring Mechanism
How will we reward players? How will we punish players?
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
5/10 - Define variables/attributes to achieve the goals
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
5/10 - Define the desired behavior to achieve the goals
How do we want our players to behave? What can they utilize to achieve the goals in the game?
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
5/10 - Define the desired behavior to achieve the goals
For instance: speed, strength, skills, lead, intelligence, ...
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
6/10 - Set the Rules
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
6/10 - Set the Rules
Define the size of the playing field, Single/Multiplayer? What kind of behavior is (not) allowed? How many levels are there / When is the game finished?
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
6/10 - Set the Rules
Risk, Difficulty, Turns, Quest, Points, Random events, Time, Speed, Luck, Progress/Levels, Resource Management, Auction, Epic Choice, Social, Rewards
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
7/10 - Define Challenges
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
7/10 - Define Challenges
Are there any specific skills we wish to learn? Special abilities we want to train?
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
8/10 - Develop a Visual style
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
8/10 - Develop a Visual style
What should the game (elements) look like? Use of an avatar helps to customize the experience
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
9/10 - Build / Do / Act
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
9/10 - Build / Do / Act
Develop a prototype, test the mechanics, look, learn, improve, beta-test, adjust, develop, iterate
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
10/10 - Promote, Play, Celebrate
2/3 HOW TO...?
dinsdag 3 juli 12
Ten Steps to Gamify your Business
10/10 - Promote, Play, Celebrate
People need to know there’s a game to be played Stimulate play (competition & cooperation always helps) Celebrate (level) winners and start from promoting again
2/3 HOW TO...?
dinsdag 3 juli 12
4 2
3
1
2/3 HOW TO...?
Promote
Play
Celebrate
Iterate
Three Month Cycles
dinsdag 3 juli 12
2/3 HOW TO...?
dinsdag 3 juli 12
3/3 Example
Trash-can Run
1
dinsdag 3 juli 12
3/3 Example
Trash-can Run
A Game Concept to reduce litter in woods & parcs
dinsdag 3 juli 12
3/3 Example
Trash-can Run
A Game Concept to reduce litter in woods & parcs
Objective: pick up paper, plastic and tin cans Target Group: runners Essence: clean conscience & karma points
dinsdag 3 juli 12
3/3 Example
Check this link to YouTub:
http://www.youtube.com/watch?v=S8IVvB-1Dtg
dinsdag 3 juli 12
Thanks for Challenging me!
Feel free to ask for more... ;-)
Twitter: @BartHufen #Gamification
dinsdag 3 juli 12
Past BartHufen
Present @BartHufen
Projects www.brandnewgame.nl
MORE?
Twitter: @BartHufen #Gamification
dinsdag 3 juli 12