1. BrandNewGame
Digital Interactive Branding

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Menu
0. W.T.F.? 1. Digital Consumer2. Digital Branding 3. Digital Cases 4. Digital Future
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0. Who The F*!?
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0. Who The F*!?
: @BartHufenBizz: www.brandnewgame.nlBlog: www.gamingandbranding.comBook: www.brandnewplayground.com
5. Building Brands in the Digital Era
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Wat is dat?
BrandNewGame
2/3. Digital Design
8. 1972 1979 1986 2000 2007
9. Digital Consumer
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1/3. Digital Consumer
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1/3. Digital Consumer
Some Facts > 600 million people on Facebook> 60 million people play Farmville > 7 million people on Hyves> 1,5 million people play games on Hyves> 150 million unique visitors on Spilgames portals 8/10 downloaded apps are games free and paid
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1/3. Digital Consumer
FarmVille
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1/3. Digital Consumer
FarmVille
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1/3. Digital Consumer
FarmVille
16. FarmVille
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1/3. Digital Consumer
Old McDonald had a Farm
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1/3. Digital Consumer
Old McDonald had a Farm
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1/3. Digital Consumer
Some Facts
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1/3. Digital Consumer
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1/3. Digital Consumer
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1/3. Digital Consumer
26. Digital Branding
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Wat is dat?
BrandNewGame
2/3. Digital Branding
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2/3. Digital Branding
1. Be Real (authentic)2. Behave Righteously 3. Remain Remarkable 4. Remain Relevant 5. Reward Relationships
29. 30. Digital Cases
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3/3. Digital Cases
Games to support objectives on: - Product - Price - Place - Personnel - Promotion
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3/3. Digital Cases
ING Internal Branding & Training of Staff
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3/3. Digital Cases
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3/3. Digital Cases
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3/3. Digital Cases
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3/3. Digital Cases
37. Resultaten
Results:
- 95% played the game

86% more than once

38. Relevant dataWinnaar highscore mei 2009
Ik bleef steeds op een bepaald niveau steken, totdat ik een klant aan het begin van het gesprek een flesje water aanbood. Hierdoor kreeg ik meer punten voor klanttevredenheid. Op ons kantoor passen we deze werkwijze nu ook toe. En met succes, klanten reageren heel enthousiast
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3/3. Digital Cases
Bjorn Borg Europe Increase Traffic to Stores & Conversion
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3/3. Digital Cases
Bjrn Borg & Pong => a Brand New BallgameObjective: Increase traffic to the stores and increase conversion Target: Young men and women aged 18-35 Concept: Playing tennis for discount in euros
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3/3. Digital Cases
Weird Scores
New Balls
Fun
Leading
Urban
Tennis
Quality
Tongue in cheek
Fashion
Lifestyle
Sports
Underwear
Comfortable
Bjrn Borg
Parties
Colorful
Dance
Young Minded Consumer
Swedish
Down to earth
Abba
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3/3. Digital Cases
A Brand New Ballgame called Bjng
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3/3. Digital Cases
A Brand New Ballgame called Bjng
10 minute playtime gives the right to 10 euro discount
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3/3. Digital Cases
Play the Bjng Challenge and win up to 10 euro discount at Selfridges
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3/3. Digital Cases
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3/3. Digital Cases
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3/3. Digital Cases
POSTER / ADDIGITAL VOUCHER
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3/3. Digital Cases
Bjorn Borg Europe Increase Traffic to Stores & Support Sell-Through
49. Digital Trends
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4/4. Digital Trends
Gamification of Society Games to Support Marketing Objectives Location Based Services & Augmented Reality Collaboration between Communities & Brands
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GAME OVER
More presentations on Slideshare! Let me know who YOU are! And WIN my book!
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GAME OVER
: @BartHufen #BrandNewGameBizz: www.brandnewgame.nlBlog: www.gamingandbranding.comBook: www.brandnewplayground.com
53. BrandNewGame
Digital Interactive Branding