Trends for 2009

The dawn of the Interface Decade:

Augmented Reality will Connect the Dots:

Content is king, contacts are queen.

4

Filesharing will, in all kinds of disguises, remain a main driver of social media’s success.

The most successful communities and social media that don’t have a sustainable revenue model can be acquired relatively cheaply.

Identity portability (as in single sign-on) and profile portability will be war grounds.

Almost all online properties can increase traffic and stickiness by integrating (better) communication tools.

Content, features and services will become more and more location aware.

More things we do over IP must fit “all screens”.

Personal (live) video (mainly through mobile2web) will gain popularity.

Social networking goes mobile.

M-commerce will soar.

Display advertising will further decrease, except for ads targeted smartly to the affluent.

Technologies that help to optimise online marketing will thrive; deeptargeting and retargeting are the hottest things today.

Advertisers will force media to accept CPA and CPT models above CPM and CPC.

Business intelligence and analytics will get much more attention.

Concerns about online privacy will frustrate full deployment of smart targeting technologies.

Brands will focus more on non-traditional exposure, as in sponsoring, content creation, community building & tool facilitation.

Social impact and commitment will become research parameters.

Me-commerce, social shopping and collaborative buying will grow considerably.

Consumers will demand greener IT from their online information and service providers.