brands and performance marketers: best practices for creating successful long term partnerships
TRANSCRIPT
![Page 1: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/1.jpg)
Brands and Performance Marketers:Best practices for creating successful long term partnerships.
![Page 2: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/2.jpg)
@Invoca #InvocaSummit
GUEST SPEAKERS
Eric EvansHyperTarget Marketing,CEO
Zac BitsoiVivint,Affiliate Program Manager
John ChallisLending Tree,Senior Director, Performance Marketing
Mike WilliamsRingPartner,President and Co-Founder
Nermin HadzikadunicPrestige MarketingOnline Marketing Manager
![Page 3: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/3.jpg)
@Invoca #InvocaSummit
INVOCA MODERATOR
Sean GeraghtyDirector, Customer Success, Advisory Services
![Page 4: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/4.jpg)
@Invoca #InvocaSummit
SESSION AGENDA• Vetting: New Opportunities• Testing: Defining Success Criteria • Scaling: Smart Growth• Sustaining: Long Term Relationships
![Page 5: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/5.jpg)
@Invoca #InvocaSummit
VETTING: NEW OPPORTUNITIES
![Page 6: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/6.jpg)
@Invoca #InvocaSummit
EXPANDING NEW PARTNERSHIPS
![Page 7: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/7.jpg)
@Invoca #InvocaSummit
TESTING: DEFINING SUCCESS CRITERIA
![Page 8: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/8.jpg)
@Invoca #InvocaSummit
DEFINE SUCCESS CRITERIA● Call duration
● Call volume
● Percent to margin (ROI)
● Conversion rate
● Timeline for measuring success
![Page 9: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/9.jpg)
@Invoca #InvocaSummit
SCALING: SMART GROWTH
![Page 10: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/10.jpg)
@Invoca #InvocaSummit
REVIEW PERFORMANCE
Which campaigns & partners are driving calls?
How many calls are meeting my quality criteria?
How many of these calls are actually converting?
![Page 11: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/11.jpg)
@Invoca #InvocaSummit
SUSTAINING: LONG TERM RELATIONSHIPS
![Page 12: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/12.jpg)
@Invoca #InvocaSummit
TEST, TEST, TEST!
![Page 13: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/13.jpg)
@Invoca #InvocaSummit
Q & A
Eric EvansHyperTarget Marketing,CEO
Zac BitsoiVivint,Affiliate Program Manager
John ChallisLending Tree,Senior Director, Performance Marketing
Mike WilliamsRingPartner,President and Co-Founder
Nermin HadzikadunicPrestige MarketingOnline Marketing Manager
![Page 14: Brands and Performance Marketers: Best practices for creating successful long term partnerships](https://reader035.vdocuments.net/reader035/viewer/2022070516/5873484e1a28ab56378b46b1/html5/thumbnails/14.jpg)