brands on (digital) film: incorporating videoalbers webinar series march 2015
TRANSCRIPT
Brands on (Digital) Film: Incorporating Video
To access the audio for today’s event,
dial 1-866-740-1260 and enter code 2925553#
About Albers Communications Group
• Full-service PR, digital marketing and video production agency
• Specialize in integrated strategies• Represent clients in all 50 states and Canada• Create national and local market exposure
Today’s Topics
• Why video?• Developing a video strategy• Ways to use video• Maximizing viewership• What every video should include• Questions and answers
Why Video?
• Impactful: Video is powerful• Emotional: Video connects with your customers• Efficient: A minute of video is worth 1.8
million words*• 1 in 5 Twitter users discover videos each day from
tweeted links** • The chances of getting a Page 1 listing on Google increase
53 times with video
*Forrester Research
**Hubspot
Developing a Video Strategy
• What are your goals?• Who is your audience?• How do you want your audience to feel?
Developing a Video Strategy
• What are your goals?• Educate your audience• Inspire positive action• Serve as a resource
Developing a Video Strategy
• Who is your audience?• Consider demographics
• How does your audience consume content?• What are the best channels to promote your video?
• Consider how your audience makes decisions• Are they tied to emotions? Or driven by facts?
Developing a Video Strategy
• How do you want your audience to feel?• Do you want to make your audience laugh or cry?• How will their emotions play into the action you hope to see?
Implementing a Video Strategy
• Do your research• Plan! Create a storyboard• Envision the final product• Write out your “script” before you edit• Share, share, share the video!• Measure and analyze
Many Uses of Video
• Promoting a product or service• Recruitment• Informative, teaching opportunity• Connecting to audience
through emotion
Maximizing Viewership
• Grab audience from the start• Begin with emotion or creativity, connect right away
• Keep it short!• Use across multiple platforms
• Website• Email newsletters• Blogs• Social media• Marketing meetings
Maximizing Viewership
• Make it likeable• Make it sharable• Make it mobile-friendly
Deliverables of Every Video
• Attention-grabbing opener• Clear storyline• Beginning, middle and end • Characters to follow• Call to action
Albers Webinar Series
How Much Should You Invest in PR?
with Tom Albers
Wednesday, May 20, 2015 @ 10 a.m.
Register at www.alberscommunications.com/learning-opportunities
Questions and Discussion
Brands on (Digital) Film: Incorporating Video