brapps: como o facebook pode potencializar sua startups - wesley barbosa
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Keynote - Como o Facebook pode potencializar sua startups - Wesley Barbosa [Facebook]TRANSCRIPT
Renato
Goulart PMD Market Development, Latam
Wesley Barbosa PMD Market Development, Brazil
One team
Client Agency
Power Editor
‘Nós não iremos construir tudo!’
Preferred Marketing
Developers
“Tornando o marketing mais simples e eficaz
através de parcerias tecnológicas”
A community of
best-in-class
developers focused
on making social
marketing easier
and more effective
45+ Países
Disponibiliza de soluções de marketing
customizadas, construidas para encontrar
os objetivos de negócios dos clientes
Entrega melhores performances
e resultados
Cria eficiência em compra de Ads
e gerenciamento de Páginas
www.facebook.com/PMD
PMD automation
A PMD tests & scales, identifying pockets of success. For example, an online retailer’s ‘red dresses’ campaign may show strong results.
The PMD then creates multiple subsets of the ‘red dresses’ campaign to test
PMD automation
Test
Targeting
options
The ‘red dresses’ subsets are automatically created by the PMD’s tool.
Multiple variations of the creative, messaging and targeting can then be used to drive further performance improvements.
This process of test, optimise and scale happens in near real-time at great scale, automatically.
Red Dresses Long Red dresses
Short Red dresses
Casual Red dresses
Formal Red dresses
Test
various
images
Test
various
creative
Pages PMDs help advertisers manage its presence on
Ads PMDs help advertisers and agencies manage
advertising campaigns on Facebook
Apps PMDs build advanced platform integration for
brands
Insights PMDs provide dashboards that helps
advertisers on the decision making process
One team
Client Agency
One team
Client Agency PMD
HACKATHON
Informações: PMD:
https://developers.facebook.com/docs/
preferredmarketingdevelopers/
E-MAIL: [email protected]
Thank You