brazil innovation research 2015

Why Brazil Must Learn to Trust in Collaborative InnovationResearch highlights three key ways to unleash innovation opportunities

Lack of collaborative innovation strategy can be a competitive disadvantage

Brazil has a distressingly low ranking on key global indexes of innovation. Accenture surveyed 200 senior Brazilian executives and conducted in-depth conversations to understand their views on the role of innovation in their organizations. We found:

• Brazilians are natural connectors• Brazilians lag behind on collaborative innovation• Brazilians must overcome an

entrenched trust deficit

By learning to trust and collaborate effectively, Brazilian companies can create innovation opportunities.

Collaborative innovation

Copyright © 2015 Accenture All rights reserved. 2

Brazil economy ranking in the world (GDP)

7th

Brazil ranking in Global Innovation Index 2015*

70th

*The Global Innovation Index 2015, compiled by the Johnson Graduate School of Management, Cornell University, INSEAD business school, and the World Intellectual Property Organization (WIPO).

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Brazilians are natural connectorsCompanies recognize innovation is becoming more collaborative

Copyright © 2015 Accenture All rights reserved.

Both in person and in the digital world, Brazilians are natural connectors. For example, in social media:Brazil has 108 million Internet users89 million users access Facebook every monthBrazil’s presidential elections in October 2014 saw more than 670 million social interactions in less than four months

of Brazilian executives said personal relationships/networks and social media are the joint top capabilities and tools to drive future growth2

60%

1Source: Accenture Brazil Collaborative Innovation Survey 2014

of innovative Brazilian companies believe innovation is becoming more collaborative globally1

88%

2Source: Accenture Global Business Leaders Survey 2013

Despite Brazil’s cultural openness, companies hesitate to innovate collaboratively

The majority of Brazilian companies focus their collaborations in-house, rather than seeking out innovative partnerships across the world.

Only 40 percent of Brazilians expect to grow their businesses in new areas through strategy alliances; the lowest level of any participating country.* Yet the main advantages of collaborative innovation are: • Access to diverse ideas and perspectives• Access to new capabilities • Greater speed to market

Brazilians lag behind on collaborative innovation


Senior executives planning to grow their business into new areas through in-house ventures in the next five years

*Source: Accenture Global Business Leaders Survey 2013

Source: Accenture Global Business Leaders Survey 2013

Companies need trust to work together—and work together to build trust

To pursue collaborative innovation, Brazilian companies must first learn how to construct and nurture relationships in which they feel that their best interests will be protected.

Brazilians must overcome an entrenched trust deficit


Brazil ranking in international comparison of interpersonal trust levels*

54/59

*Source: World Values Survey (data); JD Systems (methodology for calculating the Interpersonal Trust Index).

Less than 15 15-100 100+

The Interpersonal Trust Index

Note: Data collected between 2010 and 2014


Successful innovators understand the trade-offs that go with greater openness

Three key ways to drive collaborative innovation

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of successful innovators have or are planning a collaborative innovation strategy*

91%Trust-building is a long and worthwhile journey. Being an attractive partner is vital. Organizations need to invest in new practices and behaviors alongside blending hard and soft skills.

Brazilian executives can reverse the trust deficit by:

• Earning trust through planning, investment and effort• Viewing situations from multiple perspectives• Instilling entirely new behaviors

*Source: Accenture Brazil Collaborative Innovation Survey 2014

Collaborative innovation in Brazil

Accenture research


The research involved:• In-depth conversations with18

Brazilian innovation representatives including start-up leaders, industry professionals, practitioners, government agency officials and academics

• Online and telephone interviews with 200 senior executives in Brazil (many C-suite)

• Data collection handled by research company, Kadence

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Authors


Why Brazil Must Learn to Trust in Collaborative Innovation

Flaviano Faleiro Managing Director of Banking Distribution and Marketing Services and Managing Director of Strategy Practice in Financial [email protected]

Eduardo Plastino Thought Leadership Research [email protected]

Armen Ovanessoff Thought Leadership Research Principal [email protected]

mailto:[email protected]





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About Accenture Institute for High PerformanceThe Accenture Institute for High Performance develops and communicates breakthrough ideas and practical insights on management issues, economic trends and the impact of new and improving technologies. Its worldwide team of researchers collaborates with Accenture’s strategy, digital, technology and operations leadership to demonstrate, through original, rigorous research and analysis, how organizations become and remain high performers.

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