innovation day@p&g brazil

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Palestra P&G DESIGN {m} +55 11 98845 9577 {s} j.tammela {w} www.jaakko.com.br

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Page 1: Innovation Day@P&G Brazil

Palestra P&G DESIGN

{m} +55 11 98845 9577 {s} j.tammela {w} www.jaakko.com.br

Page 2: Innovation Day@P&G Brazil

JAAKKO (IACO) DESIGNER

Page 3: Innovation Day@P&G Brazil
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OUTUBRO / NOVEMBRO

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Shopper Psychology

Future Insights

User Experience

Sensory Design

Future Scenarios

Design Interaction Design

Page 8: Innovation Day@P&G Brazil
Page 9: Innovation Day@P&G Brazil

Shopper Psychology

Future Insights

User Experience

Sensory Design

Future Scenarios

Design Interaction Design

Page 10: Innovation Day@P&G Brazil

DESIGN

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Mas o que é Design ?

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Mas o que é Design ?

BELO

CRIATIVO

IRREVERENTE

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TUDO NADA

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&

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$ ✪  

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WOW

PASSION LOVE

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UE   ID   SD   DM  

UNDERSTAND DELIVERY

PLAN SEEDS

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FUTURO

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TECNOLOGIA

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ECONOMIA

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SOCIOLOGIA

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&

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&

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Oportunidades  para  as  marcas  

Novos  negócios  

Novos  produtos   CURTO   MÉDIO   LONGO  

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INSTALADORES CONSUMIDORES

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MEDO

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DESIGN

Page 44: Innovation Day@P&G Brazil

Shopper Psychology

Future Insights

User Experience

Sensory Design

Future Scenarios

Design Interaction Design

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DESIGNER

Page 46: Innovation Day@P&G Brazil

{m} +55 11 98845 9577 {s} j.tammela {w} www.jaakko.com.br

OBG