Business plan

ISSUES

No Time To cook Fast food maybe ?? May cost me more

INTRODUCTION TO PRODUCT

• The Product is Breakfast Maker(3 in 1 Breakfast Maker)

• Instant Breakfast maker which will use technology to make 3 thing at a time. e.g. eggs, toast, coffee, pancakes, cake, tea etc.

• It helps you make delicious breakfast in a breeze.

• The appliance offers a wide range of cooking options to make your favorite breakfast.

Market Opportunities

• The demand for kitchen appliances has been increasing over the last decade, predominantly due to busier lifestyle of consumers.

• Increasing workforce, expanding middle class population, improving consumer lifestyle, and expanding retail formats are the key drivers buying growth in the country’s kitchen appliances market.

Mission Statement & Vision

To be recognized as a leading distinctive brand of fresh homemade, quality sandwich makers Offered to customers for healthier, refreshing, filling and

totally satisfying meal

Our Vision is to provide a healthy, wholesome, nourishing and flouring lifestyle. Absolutely

affordable to all to generate the optimum value.

PRODUCT STURCTURE

Why people will buy this product ?

• It's Convenient Applicant.

• Time Saving.

• It's Easy to Use.

• Can Be use in any purpose.

• One of the major kitchen tool

PRODUCT

• Color Black

• Voltage/power:100-240V / 1450W

• Coffee Maker(650w,4 cups),Frying Pan, Toaster

• Oven (800w,9L)

• With 15 min timer

• With non-stick coating frying pan

• With removable crumb tray

• With powder coating

PRICE

• Price Of the Product Rs.5890

• Retail Price Rs.5000

• Our Business has a significant competitive advantage can enter the market with a price skimming strategy designed to gain maximum revenue advantage before other competitors begin offering similar products or product alternatives.

• Commonly Oven(4000)+toaster(2000)+Coffee maker+(1500)+Pan(1500)

• Total Applicants Price =9000 get BFM for Rs.5890 Only

PLACE

• WE WILL USE CHANNEL

• B TO C (Business to consumer)

• Direct Distribution Channel

Wholesale Retailer Consumer

Wholesale

(Online store)__ Consumer

PROMOTION

• Food Magazines

• Mag Magazines

• Newspapers

• TV Food shows

• TV Advertisement

• Flyers

• Seminars

SWOT Analysis

StrengthNew Unique Product in Pakistan

Ability to sell online

Weaknesses

• Inexperienced Team

• Starting a new Business

SWOT Analysis

OpportunityDevelopment of wholesale distribution relations

Continued expansion for online sales

Threats

Competitors can enter in the market

Government can impose taxes on the product

Target Market

• 17-22(Male/Female , Urban areas, hostel students, Healthy food eaters, middle class)

• 23-28( male/ female urban areas, unmarried , having jobs away from home, income 25000 plus , healthy food eaters , middle class)

• 29-35 (female , working women , teachers , middle level employees , married, having school going children, middle class, have less time to prepare food , want their children to eat healthy)

PRODUCTION ORDER

• Sunbird Technology Development Co., Limited

• Audited Supplier

• Guangdong, China

• Cake Machine, BBQ Grill, Free Standing Oven manufacture / supplier in China, offering 3 in 1 Home Bread Maker for Breakfast, 150W Slow Juicer with Rpm: 80-100/Min, 2013 New High Quality Water Urn and so on.

Financial analysis

• 1500 Pieces

• Which Will cost Rs.2,835,000 (1500 pieces)

• Transportation Cost from China per Unit

= 2$ = Rs.210

= 210x1500

= 315,000 (shipment cost)

= total = 3,150,000 cost in initial stage

Retail Price=5890

Product Selling Price Rs.5000

Sales tax 17%, import duty 10%, total tax =27%

Financial analysis

Fix Cost

• Warehouse = Rent = 20,000 pre month

• Online Domain/web = one time = 5,000

• Guard = 8,000

• Employees = 14,000

• Total Fix cost=42000/month

Online Approach

• Our Online store will provide delivery through out the nation all over the Pakistan. We will also sell the product and we will provide from other sites as well

• Telemart.pk

• Kaymu.pk

• Lotlo.pk

• Homeshopping.pk

• Shophive.pk

• Daraz.pk

Retailers

• Our products will be at major side of working cities like

• Gujranwala

• Lahore (Major)

• Karachi (Major)

• Islamabad (Major)

• Sialkot

• Like Hyperstar, Green Valley, kitchen applicant stores, mall of Lahore, Olympus Shopping Mall etc etc

BUSINESS FUTURE (Market trend)

• Our Existing Product Breakfast maker 3 in 1

• Coffee Maker

• Baking Oven

• Non Sticky Pan

• FUTURE INNOVATION

• Espresso Machine (cappuccino, hot chocolate)

• Baking Oven At higher Degree (lasaniya, cheese pie etc.)

• Non Sticky Grill pan

• MORE OVER

• HIGH CAPACITY OVENS

• Like juice maker

• Pizza baking oven will grill pan

Conclusion

• Breakfast makers are sure to be a great deal for the money spent as you could simply survive on the fantastic recipes that everyone can create.

• Breakfast maker are still used all over the world and are popular in household and even food joints, yet the breakfast maker stacked at the kitchen counter for easy, tasty and hassle free cooking every day.