accgs business@breakfast socmed presentation
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Social Media:media designed to be disseminated through social interaction.
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The Online Connection
Web sites with socialcomponents (forums,comment sections, user-generated content suchas photos, articles, and reviews) caused the social media concept to explode online, as it connected more people with other, like-minded people than ever before.
Portability Helps.
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Sites and communities driven by the social media principle began to emerge, the largest example of which being blogs.
From there, other components started to evolve, such as:
• Micro-blogging (presence applications)• Sharing (photos, video, news items)
• Gaming (virtual reality, Internet-connected)
…all with a social component; i.e. conversation and feedback.
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Which is the best fit?• Who are the users?
• Age• Sex• Your Industry• Tone
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Facebook – The Mac Daddy• Facebook is growing in every age and gender
demographic; the fastest growing segment is women over 55
• 55% of Facebook users are female• Approximately 20% of users are under the age of
17, while 45% are between 18 and 34• Facebook attracts a more affluent user, with 29%
earning between $60 - $100k, and 29% earning more than $100k
• More than 42% of users have received undergraduate and 14% indicate graduate/ post-grad degrees
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Twitter: It’s One Tweet World
The gist:Answer (Tweet)
the question “What are you doing?”
in 140 characters or less.
Users (Tweeps) follow and are followed by other users.
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Twitter Allows Users to:
• Make connections• Locate resources• Promote themselves• Ask questions, get answers• Be part of a community
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What a Bunch of Tools.
• Ease-of-use: tinyurl, bit.ly
• Management systems: TweetDeck, JitterJam
• PR / marketing tools: PitchEngine, HARO, gradr
Info-sharing: twitpic, TweetThis
Mobile-use: UberTweet, Echofon, FourSquare
Social Media has allowed an ‘eco-system’ of tools and services to develop:
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In the Workplace
• Involve employees as ambassadors to:- represent you professionally- create a social business presence
• “Write it once, publish it everywhere.”
• Screen potential employees
• Privacy settings…check them…often
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Connecting with the Media
PC World »Gadgets 10 Cool New Mobile GadgetsGood things come in small packages--and technology innovators are creating all kinds of them for people on the go. Some of these 10 intriguing mobile gizmos, including a connected GPS unit, external iPhone speakers, a Bluetooth headset, and a gadget charger, are fairly mainstream. The others, well, not so much.Dan Tynan, PC WorldApr 22, 2009 8:00 pmLuxus LX-ProScope HRIt may be the size and shape of a travel hair dryer, but the Luxus LX-ProScope HR is really a portable microscope that can magnify objects up to 400X. It even captures still images and QuickTime videos that you can watch on your PC. The Luxus LX-ProScope HR is good for medical professionals, hair care specialists, jewelers, students, stamp collectors, law enforcement agents--anyone who needs to get up close and personal with objects barely visible to the naked eye. Luxus even sells a full crime-scene investigation kit with multiple lenses and a carrying case for $950. Now you too can play CSI at home--but it's strictly BYOC (bring your own corpse).Price: $425Company: Luxus SoftwareAvailability: Now
6.3 million unique visitors per month –pcworld.com
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Connecting with the Public
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Questions?