BE THEIR FIRSTThe Importance of College Students to Millennial

Marketers

Explore colleges

Find scholarships/financial aid

Get ready for college Find a tutor Study and do

assignments

Learn how to live independently Apply to grad

school

Find internships/jobs

Get Books

connects with students from high school through college

18-24YOs enrolled in a 2 or 4-year

school

4 in 10

National Center for Education Statistics –Back to School Statistics. 2015.

$48Kon average

upon graduation they’ll be earning

National Center for Education Statistics –Back to School Statistics. 2015.

making about

$1MMmore in their

lifetimethan those holding only a high school

diplomaMarket Watch. May 18, 2015.

College Degree Associate's Degree Some College High School

72%67%

59% 62%

25-34 year-olds who are employed full-time

National Center for Education Statistics –Back to School Statistics. 2015.

September to

May

18,000panel of students

Respondent demographics

State or public col-lege or university

Private college or university

Local community college

Online college or university

54%

27% 18%1%

Type of School

I live in off-campus housing

I live at home with my parents

I live in a dorm on campus

I live in an apartment or house on campus

I live in a fraternity/sorority

36%

30%

22%

11%

0%

Where I live

42%58%Gender

Yes, I work full time while attending school

Yes, I work part time while attending school

No, I do not have a job while attending school

16%

54%

30%

Work

Financial Lives are Complex…Yet They Are Resourceful

Military benefits

Employer reimbursement

Working full time

Working part time

My personal savings and loans

My parents or another relative

Student loans

Scholarship or grant

Financial aid

5%

9%

23%

57%

60%

49%

15%

14%

18%

6%

9%

18%

37%

44%

47%

51%

63%

67%

Tuition/Books Everyday expenses

Base: n=1,049

Q: How are you paying for the following (Select all that apply):

70% increase

since 2013

They are constantly making purchase decisions

Base: n=1,049

Purchase groceries/snacks

Eat at a fast food restaurant

Purchase clothes/accessories

Attend the movies

Purchase music

8%

5%

53%

33%

4%

2%

4%

30%

35%

34%

17%

15%

Weekly

At least once a month

Less than once a month

Q: How often do you do the following:

Monthly spending increases as they get older

Groceries$70 | $134

Fast Food$28 | $34

Dining Out$29 | $53

Clothing$26 | $32

Movies$8 | $9

Personal Care$28| $39

Travel$18 | $23

Gas $47 | $78

SeniorsFreshmen

Average monthly spending

$262 $408Freshmen Seniors+55%

Brand preferences change throughout college

Cell phone Laptop Clothing Fast Food Soda Shampoo Deodorant Cosmetics

Q: Since graduating high school do you have a new or different… SeniorsFreshman

College students also offer advice across purchase categories

CarsPersonal finance

TravelClothingTV showsMusicRestaurantsTechnology

30%

40%45%

55%62%63%

71%71%

Base: n=1,049

Q: Do friends/family members come to you for advice on these topics?

+82% Change since 2013

+72%

+111%

How students feel about brands and ads

Brands that are authentic resonate with me

70%75%

I advocate for brands that reward my

loyalty

74%I always

remember advertising that

makes melaugh

I use Anisha’s

Netflix and another

friend’s HBO

I will pinch pennies in some

areas so that I can spend more on

the things I really love

I get my news from Buzzfeed We go to

Starbucks from 2:00-4:00 to get extra stars

Focus on moments that matter

First Time Away from Home

College Football

SAT/ACTDead Week

New Car

What college is right for me?

Spring Break/Prom

First JobOut of College

Graduation

HighSchool

Life

College Life

Life After School

Relocate

Internship Search

Paying for School

Finals

Graduation

Build Professional Wardrobe

Spring Break

Studying

Students never tire of unexpected

gifts at unexpected times.

Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.

View our research at collegemarketing.chegg.com