breaking with tradition: what more can you expect from a loyalty program?
TRANSCRIPT
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BREAKINGTRADITION
WITH
WHAT CAN YOU EXPECT FROM
A LOYALTY PROGRAM?
MORE
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LOYALTY PROGRAM
WHAT IS A
FOR
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“Expressing appreciation to our customers”
“Facilitating business communication with customers”
“Capturing the insight to find out customer behaviour and their preference”
“Enhancing the
value-proposition of
the products or
services”
“Rewarding the
regular customers”
“Maintaining the good
relationship with
customers”
“For advertising and
cross-business
promotions”
LOYALTY PROGRAM
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AT THE END OF
AS YOU CAN FROM
THE DAY, IT’S ABOUT
CUSTOMERS
CREATING AS MUCH
““
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M NEY!GIVEIN OTHER WORDS...
ME MORE OF YOUR
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M NEY!GIVEIN OTHER WORDS...
ME MORE OF YOUR
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BREAK WITH TRADITIONIT’S TIME TO
AND EXPECT
MORE
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HOW DO I KEEP MY CUSTOMERS?GET MORE
BARRIER
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LOYALTYCAN DRIVE CUSTOMERS
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LOYALTYCAN DRIVE CUSTOMERS
CREATEMORE CUSTOMERS
TO
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WORD-OF-MOUTHRECOMMENDATION, ONE OF THE MOST POWERFUL AND EFFECTIVEMARKETING TOOLS
A GOOD LOYALTY PROGRAM CAN FUEL
POSITIVE
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HOW DO I MAKE THE CUSTOMERS SPEND MONEY WITH ME?
MORE
BARRIER
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A GOOD LOYALTY PROGRAM SHOULD INCREASE CUSTOMER SPENDING
LOYALTYAS THERE IS A CORRELATION BETWEEN
AND
REVENUE
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LOYALYOUR CUSTOMERS ARE
THE MORE
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PURCHA$EYOUR PRODUCTS
THE MORETHEY ARE WILLING TO
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BOOSTSIN OTHER WORDS,AN EFFECTIVE LOYALTY PRGRAM
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HOW DO I MAKE THE CUSTOMERS STAY?
LONGER
BARRIER
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A
GOODLOYALTY PROGRAM
TRIES TO MAKE THE CUSTOMERS
STAY
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A
GOODLOYALTY PROGRAM
CAN MAKE THEM
STAY
GREAT
LONGER
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IN OTHER WORDS, A
GREAT HAS A DIFFERENT STRATEGIC APPROACHTO MANAGING THE CUSTOMERS ACROSS THEIR
LIFECYCLE, RESULTING IN DECREASING OR
MINIMISING
LOYALTY PROGRAM
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“Every company’s greatest assets are its
customers, because without customers
there is no company.”
- Michael LeBoeuf
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