Webinar Series

Brewing innovation in a saturated market

Webinar Series

Christy RansomVice President,

Customer EnablementVision Critical

Eileen ChenConsumer Insights

AnalystKeurig Canada

Meet our speakers

The landscapeUncovering new areas of growth

Challenges

A market quickly becoming saturated

Need to innovate faster without

cannibalizing market

Battle for shelf space

Strategy: Identify new white space opportunities

1 2 3The complex and evolving

purchasing journey

The competitive landscape

The preferences, attitudes, and motivations of coffee fanatics

In a market that’s becoming more saturated, we need to understand:

The Keurig Coffee Insiders Community

Why an insight community?● Fast and agile

● Ongoing insight throughout the innovation cycle

● Targeted segmentation

● Build an ongoing relationship

● Iterate and get product feedback on demand

Concept testingIs there interest in this product at this price?

Accelerating every part of the innovation pipeline

PackagingHow do we optimize packaging?

DistributionDoes this product fit with the retailer in mind?

IdeationWhat accessories should we make?

Iterative product development

White Space - Syndicated data shows market for milk-based beverages are growing. Can we validate it?

Concept testing - Is there an interest? What color should it be?

Packaging - How do we optimize packaging?

Product improvement - How do we improve the product? Are they using Keurig K-Cup pods?

LAUNCH

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Go-to-market● Tests product ideas and flavors for specific retailers

● Delivers data-driven recommendations to retail partners

● Helps close deals faster and improves partnerships

Measuring success

Validateswhite space opportunity

Influencesproduct and

go-to-market strategy

3 weeksaccelerated product launch timelines

$831,000saved in

research costs

Our insight community is an exceptional tool to get a quick, reliable and extremely helpful reading of our customers and prospects on new product ideas and packaging design. The community helps Keurig become more consumer centric, develop best-in-class products and maximize in-market performance.

Brand Management DirectorKeurig Canada

Stéphane Renauld

Be a key strategic partner to your stakeholders

Challenge assumptions with insight

Use tools that can keep up with the speed of product development

Share insight with your customers, retail partners and stakeholders

Iterate with relevant segments of your customers

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Q&A

Eileen ChenConsumer Insights

AnalystKeurig Canada