brian rittgers - making safe, affordable, abundant food a global reality
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Making Safe, Affordable, Abundant Food a Global Reality - Brian Rittgers, Director of Global Management Development, Elanco, from the 2012 Annual Conference of the National Institute for Animal Agriculture, March 26 - 29, Denver, CO, USA. More presentations at: http://www.trufflemedia.com/agmedia/conference/2012-decreasing-resources-increasing-regulation-advance-animal-agricultureTRANSCRIPT
The Three Rights: Food, Choice, Sustainability
Brian Rittgers, Elanco Animal Health
Making safe, affordable & abundant food a global realityMaking safe, affordable & abundant food a global reality
The Three Rights: Food, Choice, Sustainability
The wave of global hungerThe wave of global hunger
The Three Rights: Food, Choice, Sustainability
Technology.. The vital ingredient to making safe, affordable and abundant food a reality
Technology.. The vital ingredient to making safe, affordable and abundant food a reality
Technology- practices, products, genetics
“All lives have equal value…”
“When farmers increase their productivity, nutrition is improved and hunger and poverty are reduced.”1
– Bill Gates,Gates Foundation January 2011 annual letter
The Three Rights: Food, Choice, Sustainability
Global Population Increases
206,500 Daily
Another Philadelphia Every Week
Source: U.S. Census Bureau
Global Population Increases
6.3 Million Monthly
Los Angeles Chicago
Source: U.S. Census Bureau
Rising Demand for MeatRising Demand for Meat
• 3 billion people trying to move into middle class in emerging economies, driving meat demand
• Can we have economic stability without food security?
The Three Rights: Food, Choice, Sustainability
Technology enables three rightsTechnology enables three rights
The Three Rights: Food, Choice, Sustainability
Food, a basic human right Food, a basic human right
The Three Rights: Food, Choice, Sustainability
Hidden hungerHidden hunger
2 in 51 in 81 in 7
1 in 5
“Hidden hunger” in industrialized nations affects
"I have a dream to provide every Chinese, especially children, sufficient milk each day."
Wen Jiabao,
Chinese Premier, 2007
Recommended Daily Intake (RDI) of Milk1,2
Developing countries want protein…periodDeveloping countries want protein…period
The Three Rights: Food, Choice, Sustainability
"I have a dream to provide every Chinese, especially children, sufficient milk each day."
Wen Jiabao,
Chinese Premier, 2007
Recommended Daily Intake (RDI) of Milk1,2
100g 300g = 36M cows
(with current production levels)3
Developing countries want protein…periodDeveloping countries want protein…period
The Three Rights: Food, Choice, Sustainability
- It would take 4 more U.S. dairy industries to provide China access to half as much calcium as Americans
Technology Provides Affordable Food
Country Percent of Income Spent
on All Food
United States 10%
United Kingdom 22%
Japan 26%
India 50%
United States (1908)
50%Source, USDA, 2007
Technology Provides Affordable Food
Country Percent of Income Spent
on All Food
United States 10%
United Kingdom 22%
Japan 26%
India 50%
United States (1908)
50%Source, USDA, 2007
1924
1927
1930
1933
1936
1939
1942
1945
1948
1951
1954
1957
1960
1963
1966
1969
1972
1975
1978
1981
1984
1987
1990
1993
1996
1999
2002
2005
2008
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
An
nu
al
Mil
k P
rod
uc
tio
n p
er
Co
w (
lbs
)
Technology Has Been Vital for Dairy Productivity Improvement
Source: USDA-NASS, http://www.nass.usda.gov/Data_and_Statistics/Quick_Stats_1.0/index.asp, Last accessed 25OCT10 1994, Weimar & Blayney, Landmarks in the U.S. Dairy Industry.
1935 – Rural Electrification Act brings electricity to the farm
1938 – Artificial insemination introduced
1946 – Manufactured inorganic fertilizer
1952 – Frozen semen used in AI
1955 – Penicillin approved for use in lactating dairy cows
1963 – Freestall Housing
1965 – National genetic evaluations
1973 – Total mixed rations and 3x milking
1976 – Ionophores approved for growing heifers
1978 – Reproductive hormones introduced
1981 – On-farm computerized records
1983 – Methane digesters
1994 - rbST1995 – Repro synch
programs
1999- Heat abatement
2007- Sexed semen
2005 - Monensin forlactating dairy cattle
FICA0031
FICA0044
Technology helps today’s farmers produce
58% more milk from 64% fewer cows than in 1944.
Technology helps today’s farmers produce
58% more milk from 64% fewer cows than in 1944.
Source: Journal of Animal Science, Vol. 86, 2008
The Three Rights: Food, Choice, Sustainability
Choice, a consumer right Choice, a consumer right
The Three Rights: Food, Choice, Sustainability
Choice: A Consumer RightDo Consumers accept Technology?
Technology + Choice
Public IssuesPublic Issues
Who knows where our food comes from?
Production Ag
Less than 2% of the U.S. population is directly involved in production agriculture.
The Human Animal-Bond: What is our orientation?
The Human Animal-Bond: What is our orientation?
The Human Animal-Bond: What is our orientation?
The Three Rights: Food, Choice, Sustainability
Choice, a consumer right Choice, a consumer right
ICAS: Lifestyle buyerICAS: Lifestyle buyer
The Three Rights: Food, Choice, Sustainability
The Three Rights: Food, Choice, Sustainability
Nestle Chairman Skeptical of Organic Food Growth
• “You have to be rational. There’s no way you can support life on earth if you go straight from farm to table.”
• “It sounds good. It is good.” But, “it’s a privilege. We also have to think of the world food supply.”
• “Bio” products have 30% less yield than normal agriculture and wouldn’t allow us to feed the world today.”
Peter Brabeck-Letmathe, Nestle Chairman
Source: Fast Company, Aug 21st, 2011;
The Three Rights: Food, Choice, Sustainability
• Historically major food producer and exporter • Past decade EU policies limited tech access,
resulting in…
Case study: U.K.Case study: U.K.
389%
Meat imports2
71%
Farm incomes1
(1995-2001)Lost farmers
and farm workers1
(1998-2001)
60,000
132%
Dairy imports2
The Three Rights: Food, Choice, Sustainability
Sustainability, environmentally rightSustainability, environmentally right
The Three Rights: Food, Choice, Sustainability
“To feed 9 billion people and maintain the planet, we must freeze the footprint of food.”1
– Dr. Jason Clay,
World Wildlife Fund
Thought leader on sustainability Thought leader on sustainability
The Three Rights: Food, Choice, Sustainability
• Each pound of beef produced in the U.S. today requires– 14% less water1
– 34% less land1
Beef production & efficiencyBeef production & efficiency
34% lessper pound
of beef than in 1977
1977
2007
The Three Rights: Food, Choice, Sustainability
• Compared to 1944, for every gallon of milk today cows generate:– 63% smaller
carbon footprint1
Milk production & efficiencyMilk production & efficiency
63% lessper gallon
of milk than in 1944
1944
2007
The Three Rights: Food, Choice, Sustainability
The Benefits of Technology
60 Years, 250%+ Output, Same Input
The Three Rights: Food, Choice, Sustainability
The Future of TechnologyThe Future of Technology
• To freeze the food print of livestock, production new technology will:
– improve animal welfare– prevent and control disease – improve nutrient utilization in the animal – enable improved nutrient digestibility in
livestock
• This new technology results in improved animal productivity, which reduces the environmental impact of livestock production
The Three Rights: Food, Choice, Sustainability
Technology equals safe, affordable and abundant
food
Elanco/Lilly 35,000 employees: Pride and Engagement
• 100,000 families• 10,000 days• Home city: child-free hunger
Food 500: Attempt to influence
Innovate!!
One Company’s Commitment
Our Message Our Target
Our #1 PriorityOur Team
Together we are making progress
Vision: Food and companionship enriching life
The Three Rights: Food, Choice, Sustainability
Time For ActionTime For Action
The Three Rights: Food, Choice, Sustainability
1. Choice must reign Globally, for the 99%!–Taste, Cost, Nutrition are Most Critical
2. We can’t over react to the fringe (1%?)
3. Technology enables 3 rights – food, choice, and sustainability
4. Let the regulatory bodies make the ultimate safety and market access decision.
5. We must influence the “500”– Leadership, collaboration, protecting choice
The Three Rights: Food, Choice, Sustainability
Join the Dialogue
The Three Rights: Food, Choice, Sustainability
Thank You!!
Making safe, affordable & abundant food a global realityMaking safe, affordable & abundant food a global reality