brianne o'brien – what mobile audiences want from news
TRANSCRIPT
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BuzzFeed News AppFor iOS and Android
“Hey, hello, what’s up…” - #teamnewsapp@brianneobrien
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More than 70% of BuzzFeed’s audience is
mobile1.7 million email subscribers
MOBILE IS EVERYTHING
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Philosophy Behind #teamnewsapp
We want to be like your wittiest, most worldly friend. It’s not about
news so much as it is about keeping our audiences informed
and interesting.
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Handling Breaking News
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Reporting From The Ground
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Experimenting & Collaborating
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WE.LOVE.DATA.MAPS.EMOJIS.ALL OF IT.
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AND.TIMELINES.GALLERIES.LISTS.
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PUSH NOTIFICATIONS...CONTEXT &
CLARITY & HUMOR...
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QUESTIONS WE’RE TRYING TO ANSWER
1.What’s the atomic unit of what someone needs to know about what’s going on in the world?2.How can we add a little extra to that?3.And how do we make all of the above fun?
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Questions? [email protected] // @brianneobrien
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Learn more:www.buzzfeed.com/blog
And coming soon to the UK App Store…
Thank you.