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Bricks and Mortar Are Not Dead: Relevance of Retail

Susan E. Williams

ICSC Research Connections Conference Program Planning Committee

Senior Director Strategic Insight

The Cadillac Fairview Corporation Limited

Toronto, ON

Jane Lisy

Senior Vice President of Marketing

Forest City Enterprises

Cleveland, OH

Suthamie Poologasingham

Senior Advisor - Digital and E-commerce

J.C. Williams Group

Washington, DC

Page 3: Bricks and Mortar Are Not Dead Relevance of Retail · 2014-10-07 · E-commerce growth outpaced in-store growth, nearly 5 to 1. 3.5% E-COMMERCE IN-STORE 38 Billion $144 But if you

Page 4: Bricks and Mortar Are Not Dead Relevance of Retail · 2014-10-07 · E-commerce growth outpaced in-store growth, nearly 5 to 1. 3.5% E-COMMERCE IN-STORE 38 Billion $144 But if you

OMNICHANNEL DEFINITION:

Seamless approach to the consumer

experience through all available

shopping channels: mobile, computers,

bricks and mortar, TV, Radio, Direct

mail etc.

Page 5: Bricks and Mortar Are Not Dead Relevance of Retail · 2014-10-07 · E-commerce growth outpaced in-store growth, nearly 5 to 1. 3.5% E-COMMERCE IN-STORE 38 Billion $144 But if you

44% 45% 47% 49% 51% 52%

U.S. online and web influenced retail sales as a % of total sales

U.S. Online and Web-influenced Retail Sales ($ billions)

Page 6: Bricks and Mortar Are Not Dead Relevance of Retail · 2014-10-07 · E-commerce growth outpaced in-store growth, nearly 5 to 1. 3.5% E-COMMERCE IN-STORE 38 Billion $144 But if you

Page 7: Bricks and Mortar Are Not Dead Relevance of Retail · 2014-10-07 · E-commerce growth outpaced in-store growth, nearly 5 to 1. 3.5% E-COMMERCE IN-STORE 38 Billion $144 But if you

Page 8: Bricks and Mortar Are Not Dead Relevance of Retail · 2014-10-07 · E-commerce growth outpaced in-store growth, nearly 5 to 1. 3.5% E-COMMERCE IN-STORE 38 Billion $144 But if you

Online shopping in

fashion area

Page 9: Bricks and Mortar Are Not Dead Relevance of Retail · 2014-10-07 · E-commerce growth outpaced in-store growth, nearly 5 to 1. 3.5% E-COMMERCE IN-STORE 38 Billion $144 But if you

Retailers Online

Page 10: Bricks and Mortar Are Not Dead Relevance of Retail · 2014-10-07 · E-commerce growth outpaced in-store growth, nearly 5 to 1. 3.5% E-COMMERCE IN-STORE 38 Billion $144 But if you

In-store vs. Online – Not quite the battle you might think…

Page 11: Bricks and Mortar Are Not Dead Relevance of Retail · 2014-10-07 · E-commerce growth outpaced in-store growth, nearly 5 to 1. 3.5% E-COMMERCE IN-STORE 38 Billion $144 But if you

Page 12: Bricks and Mortar Are Not Dead Relevance of Retail · 2014-10-07 · E-commerce growth outpaced in-store growth, nearly 5 to 1. 3.5% E-COMMERCE IN-STORE 38 Billion $144 But if you

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