1/4BRIEF 4 - Jenny Sneap

Tomas CummingsFinal Major Project

OUGD303http://t-cummings0912fmp.blogspot.co.uk/

CONCEPT

To come up with a logo and identity for the photographer Jenny Sneap. Jenny’s work tends to exist within the public sphere, normally working with “young and talented invididuals” to get the results she wants in a professional context. In her own words, Jenny describes her work as subtle, mysterious yet straightforward. I wanted to capitalise on this by producing a set of deliverables that reflected this. She also wanted a lookbook that was unconventional, business cards, a mailout and a cv that could be reproduced by herself when handed over.

AUDIENCE

Potential employers, professional photographers, artists, networking potential, end of year show attendees and the general public.

TONE

Bold, striking, alternative, professional, slick, minimal.

2/4BRIEF 4 - Jenny Sneap

Tomas CummingsFinal Major Project

OUGD303http://t-cummings0912fmp.blogspot.co.uk/

PRODUCT 01

The logo came from a range of simple vector illustrations at the request of Jenny. She wanted a bespoke finish to be printed on her final business cards, we went through her options and we both agreed on spot varnish/uv finishes for the entirety of the project, as it would tie in with her concept and would provide both of us with the professional looking deliverables for our respective portfolios. I used the design and applied it to a letterhead to see how it would work, I then foiled the letterhead, keeping it at A$ makes it easier for Jenny to reproduce herself.

SPECS

Business cards:

83mm x 52mm 50% recycled 220gsm paperRegistration black and paper.Alegre Sans, scaled accordingly.UV Spot varnish

Letterhead:

A4 formatOld Sans Black 10ptLeading: 16ptKerning: 24Foil block, black

3/4BRIEF 4 - Jenny Sneap

Tomas CummingsFinal Major Project

OUGD303http://t-cummings0912fmp.blogspot.co.uk/

PRODUCT 02 (PROMOTION)

Basically, Jenny suggested that I could extend the brief by creating a mailout that could be used for self-promotion or for sending her clients something as a means of a thank you.

The mailout was intended to be relatively small to be able to be printed on a local printer, tying in with the idea she could reproduce these herself.

The CV and compliment slip adhere to postcard size format to ensure they would all fit in the envelope.

SPECS

Envelope

169 x 129mm30% recycled 220gsm black card

Black foil blocked

CV

30% recycled 220gsm white cardOld Sans Black 10pt/12ptLeading: 14pt Kerning: 24ptAlegre sans: 24pt

Compliment Slip

30% recycled 220gsm black cardBlack FoiledScalpel cut business card slots

4/4BRIEF 4 - Jenny Sneap

Tomas CummingsFinal Major Project

OUGD303http://t-cummings0912fmp.blogspot.co.uk/

PRODUCT 03 (LOOKBOOK)

The lookbook had to be able to house Jenny’s prints from her portfolio, and function as one itself. I wanted it to look professional as possible, so I outsourced it’s production to local bookbinders, Spink & Thackray.

The prints are postcard size and have images from her portfolio, with a divider on the back in true postcard style.

The overall look of the product had to be in uniform with the original identity and print finish.

SPECS

Lookbook/Solander Box

155mm x 115mmBlack cloth

Black foil stamp

Postcards

110mm x 150mm40% recycled 180gsm textured matte paperRegistration Black