a volunteer-run communications

agency for the third sector

Credentials | 2009

Bright One | About Us

• A volunteer-run communications agency for the third sector

• We offer affordable yet effective communications

programmes to raise awareness of third sector organisations and

their initiatives

• Our volunteers get valuable hands-on experience, with

support and supervision from experienced communications

professionals who get to give something back to the community

Bright One | How It Works

• Run by enthusiastic volunteers and led by

experienced communications professionals. Each

team is committed to delivering high quality communications briefs in a

cost-effective manner

• With volunteers from a broad background, we are able to match

each brief with existing expertise

• Doing something for a good cause. We make public

relations possible for third sector organisations who can’t afford a

commercial agency. In returns, our volunteers get practical experience

and our experienced consultants get to give something back to the

community

Bright One | What We Do

We help third sector organisations plan, implement and evaluate

affordable and effective PR & Communications programmes to

raise their profile within target communities.

We listen to what you need to communicate to your target

audience, identify the challenges and tackle them with you

via a tailored communications programme. In short, we create the

right noise for you.

• Media relations

• Blogger relations and outreach campaigns

• Social media and Web 2.0 consulting

• Press release development and distribution

• Creative copywriting

• Internal communications

• Event planning and management

Bright One | How We Can Help

Establish profile of your

organisations and raise

awareness of your initiatives

Amplify the impacts and

results of your campaigns through

positive coverage in the traditional and

online media, as well as consistent

presence on social media websites

Position you as a credible and worthwhile

organisation to attract new

members and funding

Bright One | Client Experience

Junction49 is a TimeBank project created to enable young

people aged 16-25 to share and develop ideas to make a

difference, online and offline.

Enabled by Design is a community of people passionate about

well designed everyday products. By sharing their loves, hates

and ideas, Enabled by Designers challenge the one size fits all

approach to assistive equipment through the use of clever

modern design.

Social Innovation Camp is an experiment in creating social

innovations for the digital age. Through unusual, creative events

Social Innovation Camp brings together talented software

developers and designers with social innovators to build effective

web-based solutions to real social problems.

Bright One | Client Experience

Camp Quality UK is a not-for-profit organisation that is committed to giving

children with cancer and other life-threatening illnesses opportunities to

enjoy a positive, fun and inspiring childhood through quality recreational,

play and creative activity programs.

NET.mesomoco.org.uk enables the people in the mental health space to

privately connect, converse and collaborate to generate a positive impact

among mental health sufferers. It is strictly for people involved in mental

health, including mental health service users, carers of mental distress

sufferers, and those who have experience of mental health issues.

Refugee Week is a UK-wide programme of arts, cultural and educational

events that celebrate the contribution of refugees to the UK, and

encourages a better understanding between communities. Refugee Week

2009 will take place from 15th to 21st June.

Bright One | Client Testimonials

“Bright One is exceptional in helping not-for-profits communicate what they do

and what they are all about. Bright One is reputable and well connected and

has helped us at Social Innovation Camp reach a wide ranging audience when

we launched our call for ideas. They come highly recommended and we hope

they continue to grow!”

Katherine Hui, Events Manager, Social Innovation Camp

“Bright One gives great opportunities for not-for-profit organisations to carry

out efficient but effective communications. It's a fantastic idea and one we

are keen to see develop.”

Almir Koldzic, UK Coordinator, Refugee Week

"Bullying UK loves working with passionate people and they don't come much

more passionate than Bright One, the unique team structure of student

volunteers overseen by professionals creates a winning mix of high quality

communications“

John Carnell, Founder, Bullying UK

Bright One | Client Testimonials

“Bright One is an excellent idea, harnessing the energies of volunteers

from the communications industry for the benefit of social enterprise and

the not-for-profit sector. We found them very helpful and plugged in to a

wide range of ways to get across a message through different media.

Tessa Watt, Director, Slow Down London

“Much of what Mesomoco has done would have not been achievable

without your excellent and professional help. I didn't realise just how

important PR is until I experienced it through Bright One. You have

massively raised our profile and the connections you've made for us in

terms of networking have turned out to be massively accelerating for us.”

Richard Cowling, CEO, Mesomoco CIC

Case Study |Brief: Bright One was invited to help develop

messaging and produce copy for the website,

before launching it to the relevant audience.

Approach: Bright One used volunteers with social

media skills to connect with an active online

audience and demonstrate the value that social

media brings to the voluntary sector. We delivered

a series of bespoke recommendations applicable to

each different social media website to ensure

consistent presence to help drive traffic and interest

to the organisation.

Results: Within two months since it was launched

in July 2008, the number of page views had

increased by 500% and the number of unique

users had risen steadily.

The launch was widely covered in the target media,

from key mental health publications to NHS

newsletters, leading to influential executives in the

mental health space joining the website.

Case Study |

Brief: Bright One was brought in to advise

Junction49 on its social media strategy, using sites

such as Facebook, Myspace, Bebo and Twitter to

raise awareness of the opportunities to young

people and drive users to the Junction49 website.

Approach: Our team of social media savvy

volunteers developed and implemented a series of

tailored strategies to outreach to the active online

communities via each different social media

website.

Results: Junction49 now has an integrated set of

social media tools to reach to their target

audiences. The organisation has since seen a rise

in volunteering ideas submitted by young people.

Users who connect to Junction49 through social

media sites also make up an engaging audience,

spending an average of 7 minutes on the

Junction49 website.

Bright One | Contact Details

Ben Matthews

Phone + 44 7842 764 205

Email ben@brightone.org.uk

Twitter @brightonecomms

Web www.brightone.org.uk