brightinfo presentation
DESCRIPTION
BrightInfo's web content recommendation engine dramatically increases website conversion by giving your website's visitors the content that meets their needs.TRANSCRIPT
MORE LEADS, LESS BOUNCE – NO EFFORT
SAMPLE CUSTOMERS
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PROVEN ROI – MORE LEADS FROM EXISTING TRAFFIC
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Brightinfo is one of a handful of companies who are making great efforts to help marketers use content in order to enhance and build out relationships with the prospects who have already discovered them. Ryan Skinner
98% OF YOUR ONLINE VISITORS STAY ANONYMOUS
Convert up to 80% more anonymous visitors with
Personal Calls To Action
o Super easy o Uses existing website / content o More engagement and less bounce for
• Websites • Landing pages • Blogs
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ENGAGE WITH BROWSING VISITORS
Choice of layouts:
" In-page
" Floating / Responsive
" Top/Bottom/Side
" Icons Yes/No
" Color/White
" Right/Left
" Custom CSS…
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ENGAGE WITH EXITING/BOUNCING VISITORS
" Popup content offers just as visitors plan to leave
" Side / modal popups - several design options
" Exit/Bounce-intent discovery
" Tracks mouse movement / Monitors form filling
" Dynamic Contact Forms
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BLOGS – GET MORE LEADS FROM YOUR BLOG
" Increase blog signups with behavioral popup offers
" Grow Website leads by offering relevant Web content
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WEBSITES – MORE ENGAGEMENT, LESS BOUNCE
" Personal experience – Personal recommendations
" Advance in buyer journey – To signups / downloads
" Lower abandonment – Engage with new visitors departing
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LANDING PAGES – REDUCE BOUNCE, INCREASE LEADS
" More leads – Alternative offers for bouncing visitors
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CATALOGS YOUR MARKETING
CONTENT
HOW IT WORKS – LOW TOUCH
DYNAMICALLY PROFILES VISITORS
INCREASES CONVERSION
No manual effort: • No data entry • No tagging
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GETTING STARTED IS 100% EASY & RISK FREE
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Up and running in 17 minutes
REAL-TIME PROFILING – PER VISITOR
" Dynamic, automated:
" Textual analysis of visitor intent – By page text , search keywords
" Individual visitor behavior - Past content browsed, Time per page
" Crowd behavior - What worked for other similar visitors
" Manual controls:
" Per-page forcing of calls to action
" Per-page “Visitor Segments” triggers
" Geographic targeting 12
QUANTIFIABLE RESULTS
" Email reports
" Built in analytics
" Analytics integration for " Eloqua " Marketo " HubSpot " Act-On " Pardot " Google Analytics
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PRICED TO MOVE
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• Monthly subscription, no annual commitment
• 30 days no-risk trial
WHY BRIGHTINFO
" Covers entire Anonymous Visitors Buyer Journey " Blog " Web " Landing pages
" Truly Personal - Per individual visitor
" Unique Analytics
" Very Low Touch
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Lead on! [email protected]