brighton seo 2014 - how paid traffic can (and should) enhance search campaigns

Download Brighton SEO 2014 - How Paid Traffic Can (and should) Enhance Search Campaigns

Post on 07-Dec-2014

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My presentation from BrightonSEO 2014 - it starts with a story, goes onto a few opinions and then (shock, horror) has some real data.

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  • 1. How paid trafficcan enhance anysearch campaignby Matt Beswick, aged 31 and a half.

2. There once was a boy...@mattbeswick 3. ... who dreamt of the world.@mattbeswick 4. Of knowledge.@mattbeswick 5. For everyone.@mattbeswick 6. And so off hewent. Puttingideas into code.@mattbeswick 7. With thehelp of hisfriend...@mattbeswick 8. They created somethingmagical.@mattbeswick 9. h"p://www.mstoic.com/55-photos-of-googleplex-the-corporate-headquarters-of-google/ 10. The story doesnt end there,though. He didnt stop.@mattbeswick 11. Because when you have theworld in your hands...@mattbeswick 12. ... When you control thatknowledge ...@mattbeswick 13. You have untold power.@mattbeswick 14. And with power comes money.@mattbeswick 15. Which is where we are today.h"p://www.businessinsider.com/how-google-plans-to-cure-death-2013-10 16. h"p://www.businessinsider.com/how-google-plans-to-cure-death-2013-10 17. How Googleplans to curedeath. 18. You hear a lot of talk aboutPenguins...@mattbeswick 19. ... and Pandas...@mattbeswick 20. And buildinglong termrelationships.@mattbeswick 21. $@mattbeswick 22. This couldget messy 23. In 2014 Youhave to payfor traffic.*my opinion only. Its not a fact. 24. A shed full ofdata.@mattbeswick 25. @mattbeswick 26. FacebookknowEVERYTHING@mattbeswick 27. @mattbeswick 28. Twitter know howinteresting you are(nt) 29. @mattbeswick 30. GooglehavePlus 31. Remember kids: Ifyoure not paying fora product, then youprobably are theproduct.h"p://daylandoes.com/facebook-and-your-data/ 32. $@mattbeswick 33. ContentPromotionBlog,Corporate Sites,etc.Adwords,Native,SocialPR, Blogs,Organic@mattbeswick 34. SomeExamples@mattbeswick 35. Buying Twitter Followers 36. Test, test, test... 37. Target, target, target... 38. Prepare for abuse! 39. Earned +Paid@mattbeswick 40. Sponsored Tweets 41. Sponsored Tweets 42. 500Downloads@mattbeswick 43. Promotingsomeoneelses content@mattbeswick 44. 1,390 Visits$0.10 Average CPC30+ LRDs@mattbeswick 45. Taboola+Retargeting@mattbeswick 46. It doesnt always work... But lookat disqus! 47. OverallMessages...@mattbeswick 48. Get YourContent Right@mattbeswick 49. Start Small@mattbeswick 50. TestEverything@mattbeswick 51. CombineEverything@mattbeswick 52. Dont bescared to trynew things.@mattbeswick 53. In 2014 weremarketers.Not SEOs.@mattbeswick 54. Matt BeswickHidden Pixel@mattbeswickmatt@hiddenpixel.com