@ c r a f t e d m e d i a w w w . c r a f t e d . c o . u k

Context is KingLooking beyond keywords how you

can help search engines rank your content

Ian Miller - CEO

What is context?

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Context. Its necessary.

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Google is only just starting to understand the details

3 pillars of context

On site

On site On page

On site On page In moment

On site context

What plan are you building to?

publicdomainarchive.com

Traditional

Interconnected

Hubs provide support

Greater than the sum of its parts

Content position in 2004

On page context

Warning nerd alert

Synonyms, semantics and entities

Schema

What language do you use?

Images can have a context too

Knowledge-based Trust Score

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change at View > Slide MasterTerminology to explore

Term frequencyinverse document frequency (TF-IDF)

Entity salience

Semantic distance

Co-citation

Latent Semantic Analysis

Phrase-based indexing / information retrieval

Corpus

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Not everything is right. Or right now.

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Its all about the mix

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The shape of things to come

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Not just Google Booklamp.org

In moment context

Mobile-first experiences

Hummingbird changed everything and nothing

Query chains

How we search has changed

Timeliness

Research

Its about the idea

publicdomainarchive.com

In summary

What do you want them to buy?

On site On page In moment

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change at View > Slide MasterFurther reading

http://googleblog.blogspot.co.uk

http://googleresearch.blogspot.co.uk

https://plus.google.com/+ResearchatGoogle/posts

http://www.seobythesea.com

http://lsa.colorado.edu

http://text-tools.net

http://www.thoughtly.co/blog/

http://googleresearch.blogspot.co.uk/2014/08/teaching-machines-to-read-between-lines.html

http://www.isoosi.com/blog/hummingbird-the-opposite-of-long-tail-search.html

http://www.washingtonpost.com/blogs/the-switch/wp/2014/10/14/this-week-in-tmi-22-percent-of-teens-use-voice-search-while-theyre-in-the-bathroom/

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