Schawk helpS brandS expreSS themSelveS through brand management technology.

bringing your brand ideaS to life!

Your brand’s “big idea” is set. Now comes the tricky part: seeing that idea come to life on a store shelf, a shopper’s breakfast table, a sky-high billboard and more.

That idea will travel through strategy, design, premedia and printing or publishing before it influences a consumer. It will be analyzed, revised and approved by multiple departments and contributors in-house and out-of-house, on several continents. It’s complicated.

And your job is to make sure it all happens on-time, on-spec, on-brand.

brand management technology can help.At Schawk, we’re experts in the processes that turn brand ideas into compelling and consistent shopper experiences for the biggest brands worldwide. The backbone of our offering is the most advanced brand management technology today, BLUE™. We back up BLUE with consulting and workflow analysis, software installation and integration, training maintenance and more.

No company has a more complete, more advanced brand management technology solution.

talk to Schawk.

Schawk brand management technology iS at work today for the world’S largeSt conSumer product and life ScienceS companieS.

WhY SchAWk BrANd mANAgEmENT TEchNoLogY TodAY?It has never been more complicated to deliver compelling and consistent branded materials to crucial shopper touchpoints globally. And the stakes have never been higher.

YoUr pAckAgINg ANd promoTIoNAL mATErIALS mUST BE NovEL, compELLINg ANd INformATIvE.

YoUr procESSES mUST BE AgILE ANd EffIcIENT, To SAvE TImE ANd rESoUrcES ANd promoTE mArkETpLAcE AgILITY.

YoU mUST foSTEr coLLABorATIoN AmoNg AN INcrEASINgLY dISTrIBUTEd BrANd “TEAm” ANd gLoBAL WorkpLAcE.

YoUr mATErIALS mUST AdhErE To grUELINg STANdArdS of qUALITY ANd AccUrAcY.

ANd YoU mUST drIvE coST SAvINgS ANd roI AT EvErY STAgE of ThE procESS.

Schawk brand management technology, with BLUE at the heart, directly achieves these imperatives, simplifying and strengthening brand processes, creating compelling and consistent brand experiences globally.

It organizes and distributes assets. It defines and streamlines processes. It preserves timelines and promotes accountability. It pays for itself quickly – and it drives bottom-line benefits permanently.

Simply put, it’s crucial to the efficient creation, effective deployment and confident expansion of the most ambitious brands.

And it does so with Schawk consulting and support. We developed the first brand management software more than a decade ago, and today we back it with the fullest suite of services available to competitive brands.

• We offer full workflow analysis and consulting services to identify inefficiencies and bottlenecks and to determine the efficacy of potential technical and manpower solutions.

• We install and fully integrate the software we develop into our clients’ existing enterprise systems. BLUE is not installed by third parties.

• We train our clients in BLUE and in associated best practices for superior graphics-related workflows. And we maintain BLUE.

• for many of our clients, we join their brand-management team, performing long-term on-site services for workflow optimization and brand asset management.

BLUE is not an off-the-shelf product and Schawk doesn’t leave related services to a third party. With Schawk, brand management technology is complete and integrated.

It starts with BLUE, Schawk’s proprietary enterprise software developed specifically to guide the lifecycle processes of packaging and promotional materials for global brands. BLUE is integral to the brand point management work we do for our own clients, who include 11 of the 25 Best global Brands as ranked by Interbrand.

BLUE is five web-accessible modules that encompass digital asset management, copy management, workflow management, online proofing and kpI reporting. These integrate seamlessly together and with company-wide enterprise resource planning (Erp) systems, but they far surpass what Erp systems can do to manage branded materials.

brand management technology and blue are vital in our delivery of brand point management for our clientS globally. brand point management iS our integration of ServiceS acroSS the full lifecycle of a brand – including Strategy, creative and execution – to enable compelling and conSiStent Shopper experienceS at home, on the go, in the Store and on the Shelf. blue driveS efficiency, accuracy, collaboration, accountability and quality.

hoW SchAWk dELIvErS BrANd mANAgEmENT TEchNoLogY

expertiSe

Support

blue™

COLLABORATION

for Branding (in-house), design (in-house), corporate marketing, Branding/design agency partners

for designers (in-house and agency)

for Branding, Legal, regulatory, quality, manufacturing, marketing services, premedia partners, etc.

central library organizes briefs, early art, forecasts, spreadsheets, etc., and protects/organizes official assets.

Sets project goals for time, costs, deadlines.

Strategy

organizes concepts, preliminary designs, logos, trademarks data, copy, photography, palettes, 3d

facilitates comments, annotations, changes, proofing and approvals

enables/executes:• dynamic copy changes• visual comparison

(highlights differences between versions)• remote proofing• versioning/version control• confident distribution of versions across

multiple media and design stage.• 2d>3d mapping

creative

organizes final art

facilitates print-quality management, digital file distribution, final art approval, online proofing

Ensures more reliable files

Enables faster, more economical distribution of files

facilitates publishing of dynamic copy to multiple media

retains definitive versions so process can “loop back” and start again confidently, for new regions or markets globally

execution

enables/executes:•“virtual roundtable” collaboration• kpi reports on asset use (who, how, why),

cycle times, bottleneck causes, reasons for rejection, etc.

• calendar functions set deadlines and stage-gates.

• date rippling adjusts entire calendar to changes• audit trail for visibility, verifiability

and accountability• Sustainability at ALL phases through savings

of multiple resources

at all StageS

here are many of blue’S benefitS.

hoW doES BLUE Work?each blue module performS crucial functionS.

dIgITAL ASSET mANAgEmENT modULE organizes and protects official brand assets, plus briefs, timelines, art concepts, dielines and more. It saves enormous time by eliminating unnecessary recreation of assets and it saves money by preventing incorrect asset use that can force reworks or recalls.

copY mANAgEmENT modULE organizes and dynamically allocates official copy across all materials, including printed and web.

WorkfLoW mANAgEmENT modULE sets timelines and schedules, tracks progress, identifies bottlenecks and generates reports relating to efficiency and productivity.

oNLINE proofINg modULE allows real-time, collaborative proofing and comparison of official artwork, promoting confident decision-making while saving time and resources.

kpI rEporTINg modULE enables reporting on any factor in the brand-creation process, for analysis of efficiency, manpower allocation, workflows and resource use.

BLUE modULES can be deployed individually or as a full suite. They can be purchased or licensed from Schawk. As a whole, they streamline and strengthen through the integration of brand processes, team members, and company and vendors – across geographies.

acroSS the whole brand proceSS:

hoW SchAWk BrANd mANAgEmENT TEchNoLogY drIvES rESULTS.Efficient creation. Effective deployment. confident expansion. These are absolute requirements for the packaging and promotional materials of successful brands today, and Schawk’s brand management technology enables them. here’s how.

efficient creation.Efficient creation of brand materials saves resources, improves marketplace agility and maximizes brand impact. It also gives marketers confidence in their ability to execute on marketplace opportunities. Efficient creation encompasses:

ASSET rEcrEATIoN – Unnecessary recreation of assets when official assets exist is a proven drain on roI. In a typical enterprise environment, 30 percent of all content will be recreated – much of it unnecessarily. BLUE all but eliminates this.

ASSET SEArchINg – research shows that knowledge workers spend vast time searching for existing materials. A robust media-management system like BLUE can reduce this time by 90 percent.

ASSET USE – BLUE tracks and reports on the use, creation and recreation of brand assets on the basis of type, project, personnel and location.

proofS – Schawk and BLUE strengthen and streamline this key recurring phase by organizing and protecting official versions, fostering efficient collaboration in proofing and saving time, paper and shipping costs through online proofing.

SUSTAINABILITY – Every step saved or streamlined, every proof done digitally, every rework avoided promotes a more sustainable brand process.

effective deployment.While we are experts in the creation of brand materials and shopper experiences, we also understand the complex processes that cross the strategic, creative and executional phases – that bring a brand to its consumers:

projEcT mANAgEmENT – Schawk and BLUE have a huge impact on timelines, stage-gates and deadlines and the coordination of input from disparate divisions and locations. These are crucial to timely delivery of brand materials, and a focus of our consulting service is analyzing workflows for brand deployment across categories, channels and geographies.

SpEEd-To-mArkET – a key roI driver. Schawk brand management technology and BLUE allow brands to capitalize on promotional opportunities and first-mover advantage. As retailers put increasing pressure on cpgs to respond to their promotional initiatives, agility and efficiency become keys to cpg success.

vALIdATIoN ANd AdhErENcE To rEgULATIoNS – Schawk has been delivering fully configurable, comprehensive software and validation service solutions to large pharmaceutical and medical device companies worldwide since 2002, and we are experienced in implementing and hosting validated solutions and working within highly regulated validated environments. This includes compliance with European Annex 11 and U.S. Title 21 cfr part 11 guidelines for validation and use of computer systems in validated environments. Additionally, Schawk is accustomed to working within the regulations required of a cgmp compliant (current good manufacturing practices) environment and is a certified supplier to clients working within this environment.

conSiStent

confident expanSion.Experts agree that the developing world will have a huge appetite for today’s top consumer products. Therefore, brands must be able to expand quickly, consistently and confidently. Schawk brand management technology enables this through:

BrANd coNSISTENcY – The ability to execute its idea consistently in new geographies allows a brand to concentrate on nuances like regional cultural differences that are crucial in effective branding. Brand management technology excels here.

AgILITY of mESSAgE – Today, retailers and consumers demand agility in responding to their needs. Strong processes drive agility, and Schawk’s expertise and technology strengthen these processes. When a brand can execute with agility, it can react to demands and opportunities, saving both time and money.

coST SAvINgS/roI – Schawk’s combination of expertise and BLUE technology can save a brand with 5,000 asset pieces more than $2 million a year, as the chart below illustrates. for brands with many times these assets, the savings can be significant enough to enable extensive new initiatives elsewhere.

SchAWk, BLUE ANd BrANd poINT mANAgEmENTSchawk digital Solutions developed the world’s first graphics lifecycle management software more than a decade ago. We have grown right along with our product. BLUE™ isn’t an off-the-shelf software program that’s installed by third parties. It’s purpose-built enterprise software that’s the centerpiece of a full Schawk brand management offering. We use BLUE ourselves every day in integrating and strengthening our delivery of client services. What we deliver for all our clients is brand point management – products and services that enable brands to deliver compelling and consistent shopper experiences wherever the brand reaches consumers, At home, on the go, At the Store and on the Shelf.

for more information on blue, Schawk and our delivery of brand point management, contact uS now at digitalSolutionS@Schawk.com or viSit uS at www.Schawk.com.

Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com. For more information about Anthem Worldwide, visit http://www.anthemww.com. Follow Anthem on Twitter at http://twitter.com/anthemworldwide.

Visit www.brandsquare.com, powered by Schawk, to participate in a one-of-a-kind, exclusive online marketing community. Registration is fast, free and easy. As a registered member, you’ll have access to news and trends from leading blogs, magazines and webcasts. You will also be able to ask questions and join threaded discussions on hot topics. All this and more at www.brandsquare.com. Follow Brandsquare on Twitter at http://twitter.com/brandsquare.

© 2009 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc.

WANT To kNoW morE?Schawk turns brand opportunities into profits for retailers, consumer brands and pharmaceutical/life sciences companies. We can explain our services and technologies and how they integrate in our delivery of brand point management. If you want brands that deliver compelling and consistent experiences for shoppers and the bottom-line benefits of accuracy, efficiency and agility, talk to us.

we’re ready.

call: barbara glass at 203.327.7600email: mailto://globalnewbusiness@schawk.com