DIGIDAY CONFERENCEM I A M I - 2 0 1 6

CULTURAL WAVE - MEXIFICATION OF AMERICA

CULTURAL WAVE - MEXIFICATION OF AMERICA

CULTURAL WAVE - MEXIFICATION OF AMERICA

STORYTELLING - AUTHENTIC MEXICAN BEER

STORYTELLING - TARGET CONSUMER

Born Bold is strong and speaks directly to biculturals that see in the eagle the emotional link to their roots.

STORYTELLING - KEY INSIGHT

SPEED-ROUTE TO MARKETBORN BOLD CAMPAIGN

Digital

TV

Local

TWO PLATFORMS

THE FASTEST GROWING LIGHT BEER IN THE USVERSUS ITS COMPETITORS

P R E F E R R E D B R A N D I N M E X I C O

ScienceCultural Wave/key insight

Story TellingAuthenticity

SpeedRoute to market

Cultural Wave/Key Insight

Authenticity

Route to Market