THE INSIDE SCOOP

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HOW TO TAKE A COUNTRY BY

STORM

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THE BEST THING TETRIS TAUGHT ME IS THAT IF YOU FIT, YOU DISSAPPEAR.

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THE TALES OF A SMALLISH FRUIT

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SUPER BOWL

MACY’S THANKSGIVING DAY PARADE

SXSWCINCO DE MAYO

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“WE’RE PLAYING IN THE SANDBOX WITH SOME OF THE BEST, BIGGEST, THE BRIGHTEST AND THE MOST TALENTED, AND WE HAVE MANAGED TO KEEP OUR HEAD ABOVE THE SAND”

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#DIGIDAYDBSTHIS PLACE

CREATIVITY TECHNOLOGY

“IT IS AN AWESOME TIME TO BE A DIGITAL MARKETER”

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2/10/2016MikeO’Brien

ClickZ

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“…AND JUST LIKE THIS PAST WEEKEND, THIS SMALLISH FRUIT COMPANY SEEMED TO COME OUT OF NOWHERE AND MADE A SPLASH”

BACK TO THE PAST Super Bowl FEB, 2015

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“AVOCADOS FROM MEXICO RODE A HUGE INCREASE OVER ITS SOCIAL BUZZ ON AN AVERAGE DAY (OVER 3,000 PERCENT) TO THE NO. 2 SPOT.”

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CINCO DE MAYO 2015

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MACY’S PARADE 2015

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THE AVO FLOAT JOURNEY

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#AVOSTONYC

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“MACY’S IS TRENDING!TURNS OUT THAT MACY’S PARADE HASHTAG WAS OVERWHELMED BY THE AVOCADO GUYS”

OneWordcloud aDay.MarketingBlog

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3.9 MILLION (PAID) IMPRESSIONS

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A YEAR LATERSuper Bowl FEB, 2016

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Super Bowl 2016

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51,554,833 PAIDIMPRESSIONS

#AVOSINSPACE

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PAIDMEDIA

ENGAGINGINFLUENCERSDEFYINGTECHRULES

THE SECRET SAUCE

“NO PAID MEDIA IS MORE POWERFUL THAN HUMAN INFLUENCE”

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XSXW 2016

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THE MESS UP

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“MOVE FAST AND BREAK THINGS. UNLESS YOU ARE BREAKING STUFF, YOU ARE NOT MOVING FAST ENOUGH”

MarkZuckerberg

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BE THE ONE AT THE RIGHT