brisk son 2
DESCRIPTION
TRANSCRIPT
![Page 1: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/1.jpg)
![Page 2: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/2.jpg)
![Page 3: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/3.jpg)
BRAND AS A STATUS SYMBOL
• The brand is an important signal to others inside and outside their peer group that they conform, that they are like them, or vice versa.
![Page 4: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/4.jpg)
BRAND IDENTITY
COLORFUL, ENERGETIC, ARTISTIC and OUTGOING
![Page 5: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/5.jpg)
TARGET AUIDENCE
• Age 16-20, High school students especially men
• Reference Group: University students
![Page 6: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/6.jpg)
Daan Meijers
• 18• Loves skateboarding• Listens CKY, the offspring,
SUM 41• Wears DC or Vans• Uses Facebook, Twitter
and Instagram• Reads Urban Dictionary• Drinks Brisk
![Page 7: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/7.jpg)
INSIGHT
• Teenagers want to have a life in which they can express themselves freely. They feel under pressure with boundries.
![Page 8: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/8.jpg)
OUR AIM
• To increase brand awareness• Being top of mind brand in the target
group• To ensure that teenagers feel more free
with Brisk.• To create brand loyalty by supplying ego
satisfaction
![Page 9: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/9.jpg)
STRATEGY
• Giving space to teenagers for showing their style freely in entertaining ways
![Page 10: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/10.jpg)
OUR TONE
BECAUSE OF THE BRAND ID, OUR CAMPAIGN TONE IS COMPETITIVE AND FRIENDLY.
![Page 11: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/11.jpg)
CREATIVE SIDE
• We tried to impress our target audience using images like bikers, skaters and rollerbladers.
• These images are also energetic, colorful and joyful which leads to competition.
![Page 12: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/12.jpg)
SLOGAN
Beat the Street!
![Page 13: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/13.jpg)
PRINT/BILLBOARD
![Page 14: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/14.jpg)
PRINT AD
![Page 15: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/15.jpg)
FLYER
![Page 16: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/16.jpg)
CAMPAIGN VIDEO
• Our Campaign Video• http://www.youtube.com/watch?v=avbeLToesqk&feature=youtu.be
• We will publish the video on Urban Dictionary as a banner
![Page 17: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/17.jpg)
OUTDOOR
![Page 18: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/18.jpg)
OUTDOOR ACTIVITIES
• Two festivals in• Antwerp Boom
• Voormalig Floriade terrein 24.08.13
![Page 19: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/19.jpg)
• Shy FX is the pseudonym of Andre Williams, an English DJ and Producer from London.
• The Offspring is an American punk rock band from Orange County, California, formed in 1984.
• Linkin Park is an American rock band from Agoura Hills, California.
![Page 20: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/20.jpg)
COMPETITION (1. step)Takes about 6 weeks
• Buy a • Open the bottle• See the code on the back of the cap• Enter the code in beatthestreet.com• Get a chance to join the competition• One Brisk=one chance,
MORE Brisk=MORE chance
![Page 21: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/21.jpg)
COMPETITION (2. step)Takes about 2 weeks
• 60 participants will be chosen in a lottery• The participants will be announced on
Facebook and Twitter accounts• These participants will send their
performances (skating, cycling) to beatthestreet.com
• The most 30 appropriate videos will be chosen for the final phase
• The competitors will be announced on Facebook and Twitter accounts
![Page 22: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/22.jpg)
OUTDOOR ACTIVITIES CON’T
• The best 9 competitors (3 skaters, 3 cyclers, 3 rollarbladers) will be chosen by the jury in each festival
• The firsts in every categorywill be chosen by audience on social mediaAlso in the event area there will be kiosks to vote for performances.
![Page 23: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/23.jpg)
OUTDOOR ACTIVITIESCON’T
• 6 competitors (3 from Belgium, 3 from Netherlands) will compite in USA, in the event in Randall’s Island
![Page 24: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/24.jpg)
APPLICATION
• A new game on itunes, android and Facebook
• Players can control a skate, bicycle, rollerblade
• Who wins the competition will
be one of the character, and his/her moves will be in the game, too.
![Page 25: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/25.jpg)
OUTDOOR ACTIVITIES CON’T
OUR JURY:• Tony Hawk
(skateboarding)
• Chris Haffey(Aggressive inline skating)
• Bob Haro(Bmx bcycle)
![Page 26: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/26.jpg)
OUTDOOR ACTIVITIESCON’T
Our target audience can watch our event on Youtube Live, and they can vote for their favorite performances via Twitter with
#BEATTHESTREET
![Page 27: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/27.jpg)
• At the event day, all guests and also brisk team members (photographers, staff etc.) will upload photos of concerts and the competition.
• #BEATTHESTREET• Most photo uploader with the hashtag will
win one of the prizes (cycle, rollarblade, skate)
![Page 28: Brisk son 2](https://reader038.vdocuments.net/reader038/viewer/2022103014/54b781864a79591f6f8b4581/html5/thumbnails/28.jpg)