british columbia communications forum · 2018-01-14 · 2018 british columbia communications forum...

2018 BRITISH COLUMBIA COMMUNICATIONS

FORUMFebruary 26 -27, 2018

Pinnacle Harbourfront Hotel 1133 West Hastings St,

Vancouver, BC

Early Bird Rates Until January 18, 2018 • Register Online - www.bccommsforum.ca

British Columbia’s communications

professionals conference

REGISTER TODAYemail: [email protected] phone: 1.855.688.0189 online: www.bccommsforum.ca

2018BRITISH COLUMBIA COMMUNICATIONS

FORUM + WORKSHOPS

February 26 - 27, 2018

Crisis and Risk Communication Planning - strategically pilot your communications through times of crisisThe Communicator at the heart of the organization: Using strategic communications to achieve organizational goals

FEBRUARY 27 BONUS WORKSHOPS

SUPPORTED BY:

2018 BRITISH COLUMBIA COMMUNICATIONS FORUM • FEBRUARY 26-27, 2018www.bccommsforum.ca • 1.855.688.01892

2018 BRITISH COLUMBIA COMMUNICATIONS

FORUMFebruary 26to 27 2018

Pinnacle Harbourfront Hotel 1133 West Hastings St,

Vancouver, BC

ABOUT SWANSEA COMMUNICATIONSWe are a dynamic marketing and communications firm with a myriad of experience and skills which combine to provide clients unparalleled service. Communication is at the root of who we are as a species; it is what sets us apart from all other creatures in this world and is the force that carries us from moment to moment.

Our goal is to offer a conference experience that will educate, inspire and enable professional communicators from various industries through an environment of professional networking to benefit both delegates and speakers alike.

We are excited to have you join us and hope you return year after year. Questions? please call 1.855.688.0189 or email [email protected]. You can also find out more about us at www.swanseacommunications.com.

Since 2014 SummersDirect and Swansea Communications have joined forces to present the BC Communications Forum. Through SummersDirect’s past experience in creating relevant and engaging conferences and Swansea Communications’ current involvement in the communications field you’re sure to love the end product; an event with quality speakers, tools and techniques you can take away and use, case studies you can relate to and most of all VALUE.

Together we want to build a long-lasting relationship with you!

2018 BRITISH COLUMBIA COMMUNICATIONS FORUM • FEBRUARY 26-27, 2018www.bccommsforum.ca • 1.855.688.0189 3

2018 BC COMMUNICATIONS FORUM SPONSORS

Founded in 1959, CPRS Vancouver is a networking and professional development organization serving public relations and communications practitioners in British Columbia. Our members belong to corporations, government, not-for-

profit organizations, associations, health care, education, public relations agencies and independent consultancies.

CPRS Vancouver offers regular professional development and social events for our members to network and discuss issues touching on public relations. We promote high professional standards and encourage our members to earn APR accreditation. Our chapter society is a member of the national Canadian Public Relations Society (CPRS).

SPONSORS


Registration Opens8:00 AM

Laurie Dawkins, ABC, MC and Maile Conwi, MA, have worked together at VCH for the past 15 years, but really started collaborating on their big ideas about employee engagement over the last six. With Laurie serving as the director and Maile as the manager, they lead VCH’s Corporate Communications team, which is home to a dynamic, award-winning and creative group of professionals responsible for inter-nal and external communication, web development, digital and social media and more.Laurie is an Accredited Business Communicator with more than 23 years’ experience in the communica-tions industry. She has worked across numerous industries, including mining, advanced education and health care, and has built a reputation as an insightful, strategic and yet compassionate com-municator. She was recently recognized as a Master Communicator (MC) by the International Association of Business Communicators of Canada.Maile has spent much of her 16-year career working with Vancouver Coastal Health where she has taken on increasingly senior roles that now give her influ-ence over the tone and strategic direction of corpo-rate initiatives related to employee communication and engagement, recognition, and digital strat-egy. She is respected by her peers as a smart and thoughtful communicator who is always mindful of the needs of her target audiences. Last year, Laurie and Maile combined forces to create VCH’s “15 Years of Care campaign,” which on the surface marked the health authority’s 15th anniversary, but really achieved so much more. By using compelling personal stories, beautiful black and white portraits, and old school, high-touch cus-tomer service, they tapped into employee pride and moved the needle on recognition, engagement and future recruitment.Laurie and Maile are both full-time working moms, trying to do good and thoughtful work with the aid of dark humour, well-timed hugs, and liberal doses of caffeine.

Corporate anniversaries are boring, soul-sucking endeavours. But they don’t have to be.When Vancouver Coastal Health’s Corporate Communications team was recently tasked with marking the organization’s 15 years of operation, they worked hard to buck the trend of “boring”. They sought a way to meet executive expectations while celebrating in a way that would be meaning-ful and engaging for employees. What emerged was a beautiful, impactful and personal campaign that incorporated moving short stories and artistic environmental portraits – while contributing tangibly to strategic priorities related to recruitment, retention and recognition.Come behind the scenes of the Celebrating 15 Years of Care project as two long-time team members show you how their high-touch, low-cost employee engagement strategy honoured the long-term commitment of employees, and eventually saw more than 85% of those surveyed agree that the campaign made them proud to work at VCH.This case study will share practical advice tools, tactics and approaches, allowing you to replicate the results in organizations big or small, likely within your existing budget. You’ll also get advice on how to turn “neces-sary evils” like corporate anniversaries into meaningful work that advances strategic goals and gets you the respect you deserve as a professional communicator.The 15 Years of Care campaign earned five 2017 IABC Gold Quill and Silver leaf Awards in the categories of Employee Engagement, HR & Benefits Communication, and Audio-Visual Skills.

From birthday party to glorious engagement. An inside-look at VCH’s 15 Years of Care employee engagement campaign

9:00 AM

PROGRAM

Welcome & Opening Remarks from the Chair8:40 AM

FEB

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Laurie DawkinsABC, MC, Director,

Corporate Communication, Vancouver Coastal Health

Maile ConwiCorporate Communications

Manager at Vancouver Coastal Health


PROGRAM

11:15 AM Social media during times of crisis - another tool in the tool boxBenjamin Morgan is a communications professional focusing on crisis communications, public relations, media relations, and social media. He has played in-tegral communication roles during Canada’s two re-cent costliest natural disasters, 2013 Alberta floods and 2016 Regional Municipality of Wood Buffalo wildfire. He was called as an expert communication witness during the Elliott Lake mall collapse Ontario public inquiry hearing. Benjamin holds a Masters Degree of Professional Communications from Royal Roads University where his research focused on the influences of new media on crisis communication. Now, as associate faculty at RRU he instructs crisis and risk communication in both the BA and MA programs.

One size does not fit all. There is no arguing the importance of social media en-gagement, especially during times of crisis. In this presentation, Ben reflects on his communication experiences during two of Canada’s largest natural disasters (2013 Alberta flood and 2016 Regional Municipality of Wood Buffalo wildfire) and the role that social media played. While it is important to appreciate the role of social media in times of crisis, it’s important to understand one size does not fit all; “Although a powerful communication tool during crisis, we must understand that social media is just one tool in the tool box”, says Ben.

Benjamin Morgan Owner, Both Sides Media

Consulting

FEB

26

12:15 PM Networking Lunch Break

Networking & Refreshment Break10:00 AM

Glenna’s company, Cross Wise Communications, focuses on building capacity for communicators through teaching and training, communications organizational design and structure, recruitment of communicators, definition of appropriate service of-fers and communications audits. Glenna has spent 20 years in communications leadership roles in the public sector, private sector and agencies. Glenna’s credentials include a Bachelor of Commerce in Marketing, the first-ever Master of Communications Studies from the University of Calgary, professional accreditation (ABC) and the honorary Master Com-municator designation. She is the proud winner of two IABC Gold Quill Awards of Excellence and the IABC Business Issue Award.

Consultation and a superfluity of nuns…Facilitating a superfluity (group) of nuns as they faced the decisions that aging and reduced numbers forced upon them was a fascinating work and learning experience. Oddly enough there are strong and important lessons in that work for community consultation, facilitation and listening abilities – all important lessons for communicators.

10:15 AM

Glenna CrossABC, MC

President, Cross Wise Communications Ltd.


PROGRAMFEB

26

Angela and Melissa were part of a team that recently won an IABC Silver Leaf award of excellence in issues management and crisis communication for manag-ing a large, province-wide health advisory notification.Passionate about communications and health, An-gela has worked primarily in the health sector for health authorities and non-profit agencies spanning her 17 year career. Angela has a bachelor degree in communication and is accredited by International Association of Business Communicators (IABC). She is a dean’s advisory board member for the Faculty of Communications, Arts and Technology (FCAT) at Simon Fraser University, and past president for the IABC BC Chapter (IABC/BC).

Melissa has more than 15 years’ communications experience in the public and private sectors. She has spent the past two years with PHSA where she sup-ports nine internal clients groups including Cardiac Services BC, who led this patient notification. Prior to joining PHSA, she was with the Health Employers Association of BC.

Health advisories and recalls are issued all the time, but how would you com-municate a risk of infection that has the potential to appear up to five years after a procedure where the symptoms are similar to that of the common cold – without causing mass panic? Our team successfully supported the notification of more than 21,000 patients and their physicians across BC about a newly dis-covered risk of infection. We’ll share our approach and what we learned along the way. You’ll leave this session with some fundamental points to consider in issues management communication and how knowing your audience is key.

Angela WilsonBA, ABC, Manager,

Corporate Communications, Provincial Health Services

Authority

Melissa MuellerCommunications Officer, Provincial Health Services

Authority (PHSA)

2:15 PM The Challenges of Transparency

Karen is a Senior Communications Advisor at Cov-enant Health with a demonstrated history of work-ing in the non-profit sector. Skilled in Corporate Social Responsibility, Crisis Communications, Event Management and Government Relations, Karen has over 12 years of experience in the field of corporate communications.

Celine is the Catalyst at Celine Richter Communica-tions and an IABC-certified communications man-agement professional. Celine has over 20 years of experience helping large organizations and entre-preneurs adapt to the changing communication climate. Celine previously held leadership positions at the HQCA, AMA, and Covenant Health and has an Honours BA in Communication from the University of Ottawa.

Authentic Business StorytellingTrust is harder than ever to earn. According to the 2017 Edelman Trust Barom-eter report, we are facing a global trust crisis. Faith in business, governments, media and NGO’s is at an all-time low. Savvy communicators are responding to the changing climate with some new strategies.

Find out how Covenant Health – Canada’s largest Catholic health organization and a World’s Most Ethical Company – is sharing stories and building trust.

Dive into the case study of Lasting Impressions, Covenant Health’s new annual report to the community with the project lead and principal consultant. Find out why and how they shared first-person stories that were directly quoted from re-corded interviews with patients, clients and employees. Leave the session with a step-by-step guide to the new ‘reverse key message’ storytelling model they created that you can use for your own trust-building communication strategies.

Karen DiaperSenior Communications Advisor, Covenant Health

Celine RichterCeline Richter

Communications

1:15 PM


PROGRAMFEB

26

4:30 PM Closing Remarks

Panel to be announcedIn this interactive session, hear from the media themselves tips and techniques to get your story heard. Panel will include members from TV, print, radio and online.

TBA

3:30 PM Interactive Media Panel: How to get your story heard

3:15 PM Networking & Refreshment Break


Benjamin Morgan is a communications professional focusing on crisis communications, public relations, media relations, and social media. He has played in-tegral communication roles during Canada’s two re-cent costliest natural disasters, 2013 Alberta floods and 2016 Regional Municipality of Wood Buffalo wildfire. He was called as an expert communication witness during the Elliott Lake mall collapse Ontario public inquiry hearing. Benjamin holds a Masters Degree of Professional Communications from Royal Roads University where his research focused on the influences of new media on crisis communication. Now, as associate faculty at RRU he instructs crisis and risk communication in both the BA and MA programs.

An effective communication response during times of risk and crisis begins well before an event unfolds. Organizations can be challenged by multiple areas of risk – predictable and unpredictable. Preparation begins now and begins with a plan. Identifying stakeholder groups, key areas of risk, communication channels, building key messages, and creating critical relationships are some of the elements required when building your crisis communication plan. This workshop will walk delegates through some of the foundational steps in building an effective crisis and risk communica-tion plan. Benjamin Morgan is a communications professional focusing on crisis com-munications, public relations, media relations, and social media. He has played integral communication roles during Canada’s two recent costliest natural disasters, 2013 Alberta floods and 2016 Regional Municipality of Wood Buffalo wildfire. He was called as an expert communication witness during the Elliott Lake mall collapse Ontario public inquiry hearing. Benjamin holds a Masters Degree of Professional Communications from Royal Roads University where his research focused on the influences of new media on crisis communication. Now, as associate faculty at RRU he instructs crisis and risk communication in both the BA and MA programs.

Crisis and Risk Communication Planning - strategically pilot your communications through times of crisis

Benjamin Morgan

Owner, Both Sides Media Consulting

9:00 AM - 12:00 PM

WORKSHOPSFeb

27

Glenna’s company, Cross Wise Communications, focuses on building capacity for communicators through teaching and training, communications organizational design and structure, recruitment of communicators, definition of appropriate service of-fers and communications audits. Glenna has spent 20 years in communications leadership roles in the public sector, private sector and agencies. Glenna’s credentials include a Bachelor of Commerce in Marketing, the first-ever Master of Communications Studies from the University of Calgary, professional accreditation (ABC) and the honorary Master Com-municator designation. She is the proud winner of two IABC Gold Quill Awards of Excellence and the IABC Business Issue Award.

The proposed new vision for IABC (International Association of Business Communicators) is “a communicator at the heart of every business.” Just think about that. Are you and your team at the heart of your organization? And, if not, what would it take to move in that direction?Being at the heart means essential, life giving, totally connected to all the moving parts. Communicators are generally very well trained and equipped to plan and deliver good communications tactics in support of specific issues and/or programs. But that’s not where the magic happens.To get to the heart, communicators need to challenge themselves to develop their business acumen and take the time to really think about how communications can help drive the big business goals. This isn’t a new idea…but when it clicks…it’s a magic thing to behold.This interactive workshop will unearth some of the big goals that most communicators support and through a combination of presentation and collective problem solving participants will develop strategies that can move them closer to the heart. Participants should come prepared with knowledge of their own organiza-tion’s big business goals and some ideas of how communicators can contribute to them.

The Communicator at the heart of the organization: Using strategic communications to achieve organizational goals

1:00 PM – 4:00 PM

Glenna CrossABC, Master Communicator

Cross Wise Communications Ltd.

Package Early Bird (Before January 18 2018) Regular

Communications Forum Only $549 $649

Communications Forum & 2 Workshops $949 $1049

Communications Forum & 1 Workshop $799 $899

1 Workshop Only $349 $399

2 Workshops Only $549 $649

IABC /CPRS Member Forum Only $499 $599

IABC/CPRS Member Forum & 2 Workshops $899 $999

IABC/CPRS Member Forum & 1 Workshop $749 $849

IABC/CPRS Member 1 Workshop Only $299 $349

IABC/CPRS Member 2 Workshops Only $499 $549

2018 BC COMMUNICATIONS FORUMFebruary 26 - 27, 2018Pinnacle Harbourfront Hotel 1133 West Hastings St, Vancouver, BC

CANCELLATION & REFUND POLICYSubstitution of delegates is permissible without prior notification. Refunds will be given for cancellations received in writing no later than 10 days prior to the conference date subject to an administration fee of $200 plus $10 for GST. After this time, you are liable for the full registration fee even if you do not attend the conference. If you register during this 10 day period, you are also liable for the full fee. Swansea Communications reserves the right to change program date, meeting place or content without further notice and assumes no liability for these changes.

REGISTER TODAYemail: [email protected] phone: 1.855.688.0189online: www.bccommsforum.ca

VENUE & RESERVATIONSPinnacle Harbourfront Hotel 1133 West Hastings St, Vancouver, BC

Room reservations will be made by individual attendees directly online. Parking: Underground parking is available at the hotel and is subject to the posted rates unless you are a registered guest. Parking garage height is 6’0”. All parking rates are subject to taxes. Transit: nearest station is Waterfront station

BRITISH COLUMBIA COMMUNICATIONS FORUM February 26- 27, 2018

Pinnacle Harbourfront Hotel 1133 West Hastings St, Vancouver, BC

Early Bird Deals are available until January 18, 2018. REGISTER TODAY

bccommsforum.ca OR 1.855.688.0189

british columbia communications forum · 2018-01-14 · 2018 british columbia communications forum...

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