brj nov/dec 2011

BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 1

BRANGUSJ O U R N A L

November / December 2011

2 | NOVEMBER / DECEMBER 2011 BRANGUS JOURNAL

BRANGUS JOURNAL NOVEMBER / DECEMBER 2011 | 1BRANGUS JOURNAL MARCH/APRIL 2011 | 1

David & Susan Vaughan, OwnerChris Heptinstall, Gen. ManagerPO Box 185Fairmount, GA 30139706-337-2295chris@salacoavalleybrangus.comwww.salacoavalleybrangus.com

Watch for bulls available Private Treaty and Information on upcoming sale

dates in the spring of 2012.

Merry Christmas and Happy New Year!“We hope your 2012 is looking bright. We are very excited about our young females that will be impacting our program in 2012 and beyond. I would like to thank everyone for attending and buying this past year. There have been more SVF

females placed in the market between our sales and Charlie Israel’s sale this year than I believe ever before.”- Chris Heptinstall

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Aspen Edge Marketing

2 | NOVEMBER / DECEMBER 2011 BRANGUS JOURNAL2 | NOVEMBER / DECEMBER 2011 BRANGUS JOURNAL

Volume 59, Issue 6

Subscriptions:Frances Miller 210.696-8231 [email protected]

The Official Publication of the International Brangus® Breeders AssociationThe Brangus Journal is an international news magazine serving the Brangus breed of beef cattle including Brangus crossbreds and Brahman and Angus stock necessary to produce Brangus cattle. Published six times a year by Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249. This publication is designed to promote and develop the Brangus breed and serve the best interests of the producers. Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249.Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55. Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.Contact: Address: 5750 Epsilon, San Antonio, Texas 78249Tel.: 210.696.8231Fax: 210.696.8718Web site: www.brangusjournal.comEmail: [email protected]

The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

BPI OFFICERS AND BOARD OF DIRECTORSChairman : R.L. Robbs (520.384.3654)President : Dr. Joseph Massey (210.696.8321 x212)Secretary/Treasurer : Steve Densmore (979.778.1055)Director : Fred McCreary (251.578.4750)Director: Angelo Zottarelli (512.422.3123)

STAFFLindsey Matli: Customer Service Representative (x204, [email protected])Frances Miller: Controller (x203, [email protected])Ben Spitzer: Marketing Programs Director (x215; [email protected])Rosanne Sralla: Registry Specialist (x206, [email protected])Patti Teeler: Accounting (x205, [email protected])Jim Bulger: Information Technologies Manager (x207, [email protected])Brittni Drennan: Communications Coordinator (X202, [email protected])

ADVERTISINGMelanie Fuller: (979.828.5300), [email protected]

LAYOUT/ART DIRECTORCrystal Clear Designs Crystal Rasmussen (406.482.3684), www.crystalcleardesigns.net

Address: 5750 Epsilon, San Antonio, Texas 78249Tel.: 210.696.8231Fax: 210.696.8718Web site: www.GoBrangus.com

OFFICERSPresident: Angelo Zottarelli (512.422.3123)1st Vice President: R.L. Robbs (520.384.3654)2nd Vice President: Fred McCreary (251.578.4750)Secretary/Treasurer : Steve Densmore (979.778.1055)Member At Large : Don Cox (281.395.1277)Executive Vice President : Dr. Joseph Massey (210.696.8231)

2011-2014 IBBA BOARD OF DIRECTORS

Term Expires 2012Bill Felton, Holly Springs, Mississippi (662.252.1314)R. L. Robbs, Wilcox, Arizona (520.384.3654)Robert S. Vineyard, Wharton, Texas (979.532.4243)Doug Williams, Mocksville, North Carolina (336.998.8125)

Term Expires 2013Steve Densmore, Bryan, Texas (979.778.1055)Fred McCreary, Evergreen, Alabama (251.578.4750)Larry Parker, San Simon, Arizona (520.508.3505)Frank Perry, Pauls Valley, Oklahoma (405.833.5189)Angelo Zottarelli, Austin, Texas (512.422.3123)

Term Expires 2014Don Cox, Katy, Texas (281.395.1277)Ron Flake, Ecru, Mississippi (662.509.2233)Mike Burke, Waynesboro, Georgia (706.551.3025)Cody Gariss, Lamar, Missouri (417.398.2836)


6A Challenging Year Leads to Rethinking Marketingby Dr. Joseph M. Massey

8Person to Personby Angelo Zottarelli

10Marketing Updateby Ben Spitzer

11Year End Review

13Board of Directors Candidates

19What does Social Media Have to do With Me?by Brittni Drennan

24Board of Directors Activities

25Get Your Ticket To Rideby John Robinson

26Western National Brangus Show Champions

CON

TENTS N

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EMBER/D

ECEMBER 2011

4. New Members17. News & Noteworthy18. IJBBA22. IBA30. Sale Reports

34. State Directory38. Services40. Advertiser’s Index40. Calendar of Events


Total Herd Reporting (THR) is rapidly becoming the industry standard for reporting beef seedstock performance information, and the IBBA is emerging as a leader in THR. IBBA membership is full featured, not complex.

IBBA membership provides !exibility.

IBBA membership includes a subscription to the Brangus Journal, the o"cial publication of the IBBA, and to the FRONTLINE Beef Producer, the IBBA's commercially-focused publication.

IBBA members receive a complimentary copy of the IBBA Breeder Handbook.####

Brangus®, Red Brangus, Ultrablack® or Ultrared, it’s your choice. You choose the genetics that best $t your customers’ needs.####

The Brangus Automated Registry Network (BARN) is the most advanced and user friendly registry system in the industry. In fact, for most breeders the BARN can elimi-nate the need for other herd management software.IBBA membership provides access.####

The IBBA is an active participant in the development of Multi-Breed EPD, and participates in the Beef Cattle Decision Support web-based software developed by Colorado State University and the National Beef Cattle Evaluation Consortium. Sorting and selecting genetics based on real economics positions IBBA members and their customers for increased pro$tability.IBBA membership is global.####

IBBA is an active member of US Livestock Genetics Export, Inc., allowing members to leverage their ability to market IBBA genetics worldwide. IBBA currently provides services to breeders in Australia, Brazil, Colombia, Costa Rica, and Mexico.IBBA membership creates opportunity.####

The IBBA Business Plan adopted January 8, 2006 includes the following purpose statement:

“Enable IBBA members to serve the commercial cattle industry.”

The beef seedstock business is becoming increasingly competitive, and today’s breeders need an association that is truly dedicated to the needs of its members’ customers.

MEMBERSHIPBENEFITS

Area 7Directors- Angelo Zottarelli, Dr. Robert Vineyard and Don Cox

Kent SmithKSSRoans Prairie, TX

Gary MaxwellMaxwell RanchesTemple, TX

Tommy BrundrettLowood RanchNew Boston, TX

Area 8Director- Bill FeltonRobert LeathersLeathers Cattle CompanyKosciusko, MS

Area 9Director- Steve Densmore

Robert A. CasiasSomerset, TX

Wolf Point RanchPort Lavaca, TX

Carl RuffinoBryan, TX

Brandon T. SmithBTS InvestmentsBastrop, TX

WELCOME OUR NEW MEMBERS

Please contact members in your area andwelcome them to the IBBA. Thank you!

GAYLORD OPRYLAND HOTEL NASHVILLE, TN FEB 1-4, 2012GAYLORD OPRYLAND HOTEL NASHVILLE, TN FEB 1-4, 2012

Scan to learn more about the convention or visit www.beefusa.org

Nash_HalfPgAd.indd 1 8/18/2011 4:01:31 PM


happened to all those good, honest cattlemen. I would like to tell you that these calls have been few, but they have not.

What does this tell us about what we as seed stock producers have been doing to our marketing program? On a personal level this has me thinking about what is going on in our industry and what adjustments we need to make in order to change the perception. While I have my own opinions, it has become clear to me that each of us must consider what is going on and decide what to do to change this perception. !e following are a few thoughts from a buyer’s point of view that should get you think-ing about your marketing program:

1. !e group is so big that they don’t care what I think or want. !ey just want me to buy a bull for big bucks.

2. !ey are a bunch of know-it-alls, and they make me feel like I’m just dumb, and I don’t know anything.

3. !ey have lots of bulls but they are not the kind that will work for me.

4. Who has quality bulls that I can trust to treat me fairly?

5. Who has been in the business a long time with a good reputation?

What I have concluded is that we in the industry have created integrity issues and we had better understand what is happing. In a survey of thousands of cattlemen by the Vance Group, integrity and long time family cattle operations have moved up to what is important when buying bulls or cattle in general. We need to rethink and better understand who our customer is if we are to continue on in this business.

2011 has been the most challenging year that I and many of you have ever experienced in the cattle business, with many parts of the country from Texas to the Southeastern states see-ing unprecedented drought conditions. For many, the drought has not come to an end yet, and we are still struggling with how to feed cattle without water, grass or hay. !ese conditions and the continued high cost of inputs have caused all of us to expe-rience extreme stress at times, and to wonder when enough is enough. Fortunately, 2011 had some of the best prices for feeder cattle, and generally the price of all cattle has been up substan-tially. If not for the strong pricing I think we would have made a mad rush for the door.

We are experiencing a high liquidation environment, and I do not expect these conditions to change until the drought breaks and we have had some time to establish normality again for our own operations. !e consequences are already being felt in the short supply of good cattle. We are currently in the middle of the bull selling season, and I have been getting calls as to where bulls can be found. I have been surprised by many of the com-ments that I have heard from these people that have called. !ey have said there are bulls out there, but not necessarily what they consider good quality. Furthermore, the price is high, and they do not want to deal with anyone that is trying to take advantage of them. I have been absolutely shocked when I hear what has

by DR. JOSEPH MASSEY

ABOUT THE AUTHORDr. Massey has served as Executive Vice President of the IBBA since 2004. In 2007, he started Genetic Performance Solutions, LLC, a breed registry services and performance analysis company serving the ca!le and breed association industry" an IBBA owned company. GPS manages online registry programs for breed associations and the data base management of performance data like multi-breed EPDs.

BJ

A Challenging Year Leads

to Rethinking Marketing


Now that we have six years of data on our Brangus EPD’s we are committing $50,000 to gene mapping of our breed. We have also made an e"ort to create a presence at all shows and conven-tions in order to share this incredible breed of cattle with the rest of the industry. Additionally we have added $100,000 to our promotions budget, we sent the Frontline to over 80,000 bull buyers last year, and we have continued to look for and explore opportunities to expand our breed though branded programs. Furthermore, GPS continues to grow and prosper and we are now doing Registry work for three other breeds.

We are #nancially secure even in the midst of harsh economic conditions, the likes of which haven’t been seen since the Great Depression. Most of us are too young to remember that, but feel free to contact John McKnight or David Vaughn to ask about

that time period! Many of us are also enduring some of the toughest weather conditions that have been seen in de-cades. But through all of this our breed is one of the very few that has held our own in cattle numbers and in members.

Finally, I want to thank all my fellow breeders; you are a great group of peo-ple who I am proud to call friends and more importantly you are survivors, just like the cattle we raise.

Once again I wish you and your fam-ilies the Merriest of Christmases and a Happy New Year.

Let me start o" by wishing all of you a very Happy Holiday Season. To say that this has been an interesting year would not be doing it justice. I want to thank the sta" for their devotion and hard work on our behalf; they are a dedicated bunch one and all. I want to thank my fellow Board members for their com-mitment to this Association and to this breed that we all love. In spite of all the distractions they still worked hard to move this Association and breed forward.

Some of the changes that you will see in the upcoming year and that will be discussed in more detail at a later time are changes to the convention in Houston. !ey include allowing more time to concentrate on the sales and now two days of shows, along with streamlined committee and program chang-es. One of the biggest changes will be the return to a later start for the Banquet and Awards Dinner. It will last until the wee hours of the morning or until R.L. stops buying drinks. We will also invite our International Breeders as we have done in the past. In addition, we are planning a summer get-together that will be a family friendly event just as Nashville was, and hope-fully this tradition will continue into the future.

ABOUT THE AUTHOR:Angelo is actively involved in the ranching busi-ness running a herd of Registered and Commer-cial Brangus ca!le on ranches in Hamilton and Mills Countries, Texas. He has served as President of the Texas Brangus Breeders Association . Zot-tarelli has served on the Finance Commi!ee, Pro-motions Commi!ee and was Chair of the Com-mercial Marking Commi!ee. He also served as the Chairman of Brangus Publications.. He is also a member of #e Hill Country Brangus Breeders, West Texas Brangus Breeders Associations and the Texas and Southwest Ca!le Raisers Associa-tion.

PERSONTOPERSONby ANGELO ZOTTARELLI, IBBA PRESIDENT

BJ

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It goes without saying that 2011 was a di$cult year for many in the beef industry. Among the rising costs of production, %oun-dering global economy and crippling drought that covered much of the country, we did have a few bright spots with many more to come in the future. Calf prices remained strong. Because of the deep liquidation of the national cowherd, we should see fantastic prices for those who have been able to hold on to their operation. Hopefully, much like a body builder, this stress will teach us and make our operations stronger.

As for the goings on at your IBBA o$ce, we have been ex-tremely busy. As you should have read in previous issues, we have added two new sta" members, Lindsey Matli and Brittni Dren-nan. Both of these ladies have come on board and have made tremendous e"orts in their short tenure with IBBA.

Lindsey has been instrumental in reviving the OptimaxX age, source and genetic process veri#ed feeder calf program. She has taken over enrolling producers and, year to date, has increased the number of calves enrolled substantially. We have completed our annual audit by USDA, and OptimaxX has been approved for another year. We will be making changes to the program, which should increase the audience and potential impact of the program. Look for those changes coming soon. Lindsey has also been involved in increasing Brangus Gold commercial female en-rollments and you will be seeing much more of her work in 2012.

Brittni has been hard at work on communications. We must e"ectively communicate on multiple levels; with IBBA member-ship, beef industry in%uencers such as extension personnel, as well as most importantly, commercial beef producers. Brittni has been busy with all the traditional methods of communication such as press releases and feature stories for print. Additionally,

ABOUT THE AUTHOR:Ben Spitzer grew up in the ca!le business with his

family involvement going back several generations and has included both commercial ca!le and regis-tered ca!le of several breeds. His family has been in the Brangus seedstock business since 1982.

Spitzer served as Communications/Member Services Director for the Red Angus Association of America (RAAA) in Denton, TX. Prior to joining the sta$ at IBBA, he managed a registered Brangus opera-tion in Georgia.

Ben was a founding member of the National Cat-tlemen’s Beef Association (NCBA) Young Producers Council (YPC) and served as the YPC delegate to the NCBA Membership Commi!ee. He served as Chair of YPC in 2010 and now serves in an advisory role to YPC as Immediate Past Chair.

As Marketing Programs Director, he oversees IBBA’s Commercial Marketing Programs as well as ad-vertising and promotion of the Brangus breed.

MARKETING UPDATEby BEN SPITZER, IBBA MARKETING PROGRAMS DIRECTOR

MARKETING UPDATE

she has overseen a huge surge in our online presence through social media sites such as Facebook and Twitter and our new Brangus blog, Beef Tips. (Look for more information on these in this issue.)

We will be making big strides in our promotional e"orts come January, with a much improved Frontline Beef Producer, Bran-gus Journal and several new brochures covering Brangus basics, EPDs, Crossbreeding and Brangus Marketing Programs. !ese will be just in time for our increased exposure at the NCBA Con-vention and Trade Show in February at the Gaylord Opryland in Nashville, TN. We are really excited about what is planned for this event and hope you will make plans to attend.

At the NCBA Trade Show, Brangus will have an increased presence over previous years. We have contracted a much bigger booth space and have allowed for individual ranches and regional associations to participate within the Brangus booth. !e intent is to create a collective “buzz” in the tradeshow and allow for in-teraction among IBBA members, industry thought leaders, and customers. Plan to attend and see the NCBA ad within this issue for more information.

For 2012, we hope to have increased marketing e"orts for Brangus and Brangus in%uenced genetics. On tap are several educational programs and seminars. We are looking to be a part of several value added feeder calf sales and commercial female sales to help your customers capture more value for using your

genetics. We would encourage all IBBA members and Brangus customers to con-tact Brangus Marketing Programs sta" to learn how you can be a part of what’s to come in 2012.

Protected by U.S. Patent # 7,285,292. Copyright © 2011. All Rights Reserved. AM 19911 10/11

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YEAR END REVIEW

It’s safe to say that 2011 has been a year of dramatic twists and turns. Record drought, global economic downturns, politics, rising costs of production, and the list could go on and on. It has been a year far from average. As 2011 winds down, it is time once again to review what has gone on in your association and the beef industry as a whole. Are we still adhering to the Brangus Strategic Plan - IBBA Purpose Statement: “Enable IBBA members to serve the commercial cattle industry?”

How are we as a breed striving toward that goal? Are we adjusting our businesses to meet the needs of our customer? Have we even been truthful to ourselves in exactly who our customer should be? Have we embraced technologies and services to that end? What can we do to get closer to our stated goal?

With the implementation of Total Herd Reporting (THR), we have positioned our breed to collect those data that help us in better de#ning and identifying those things that will help commercial beef producers be more pro#table and, in turn, look to Brangus for their genetic needs.

Where are we located?

Top 10 Ranches by THR AssessmentsWYNNE RANCH Fort Pierce, FL 564101 RANCH Palo Pinto, TX 528SOUTHERN CATTLE CO Mariana, FL 497SALACOA VALLEY FARMS Fairmount, GA 491COW CREEK RANCH Aliceville, AL 468JLS INTERNATIONAL INC Robertsdale, AL 468CIRCLE X LAND & CATTLE CO LTD Bryan, TX 462TOMMIE ROGERS Mans!eld, LA 447ALFORD CATTLE COMPANY Caldwell, TX 429CHIMNEY ROCK CATTLE COMPANY Concord, AR 391

!e top ten states for THR enrollments has remained the same for 2011 as in 2010, however, there has been some reranking. !is is prob-ably because of the extended weather seen in the Southern Plains. It is likely that there will still be some shu&ing still to occur and we likely won’t know the extent and impact of the drought conditions for several years. As a large number of our registered cattle reside in the state of Texas, we are somewhat vulnerable as an association. !e good news is

by BEN SPITZER, IBBA MARKETING PROGRAMS DIRECTOR

2011: A Look Back and

a Charge to Keep

we are gaining ground in the southeast, where a large population of the nation’s cowherd exists.

Who is Buying our Genetics? (And are IBBA members doing their job?)

!ese data are not encouraging. While many of the bulls sold in the fall of 2011 have yet to be transferred, this low of a number of bull trans-fers to commercial bull buyers is embarrassing for a breed with 38,000-40,000 cows on inventory. In a vast majority of cases, bull transfers are covered under the bull’s mother’s assessment. It is up to the breeder to take the initiative to transfer ownership to the bull buyer. !e transfer of the bulls you sell enables entry to these programs and helps the As-sociation to make better use of resources. Without tracking of these data, we are taking a shot in the dark as to the e"ectiveness and future planning of promotional programs. Bull transfers are currently the only way calves are eligible for entry into the OptimaxX and Brangus Gold programs. Without increased bull transfers by IBBA members, these programs are in jeopardy. If you only transfer bulls as a customer ser-vice point, it is worth it, and what’s more, you have already paid for it!

(continued on next page)

Top 10 States for THR Assessments State # on THR State # on THR TX 15476 FL 2613 AL 2495 AR 2063 LA 1848 MS 1593 GA 1577 OK 1570 TN 910 MO 509

Top 10 States for Membership Senior Members Junior Members State # State # TX 455 TX 251 OK 66 LA 48 AL 58 FL 31 LA 58 OK 29 FL 58 MS 16 MS 50 AL 15 AR 42 AR 13 GA 26 TN 10 TN 22 MO 8 MO 21 GA 5

State QTY State QTY TX 909 AL 318 FL 241 GA 228 MS 160 OK 136 AR 110 LA 93 KS 74 NM 72

Top 10 States for Bull Transfers


YEAR END REVIEW

use of AI. !e bene#ts of AI are many. Seedstock producers can use the most progressive and highest accuracy genetics that they may not oth-erwise be able to a"ord. It also allows for a large number of half sibling calves to be produced at one time. Our commercial bull customers are looking for more consistency, and then to increase economically rel-evant traits in their calf crop. !e use of AI in the Brangus breed must increase in order to make faster and more consistent genetic progress.

As 2011 comes to a close, I would again encourage all IBBA members to assess their current situation and business plan. Are we as a breed making the decisions necessary to serve the commercial beef industry? Our success is inherently tied to the success of the commercial cow-calf producer. We must continue to make progress in serving them more e"ectively. Our task is to deliver what our customers want. If we don’t, someone else will.

Qty Reg Name BW ACC WW ACC YW ACC Milk ACC TM SC ACC REA ACC FAT ACC IMF ACC204 R10009407 TCB CATAWBA WARRIOR R532 -‐1.4 0.87 39 0.77 75 0.76 24 0.20 44 1.50 0.56 0.83 0.77 0.019 0.74 0.03 0.69198 R10082758 PATTON OF BRINKS 30T22 2.1 0.82 27 0.72 55 0.69 15 0.20 29 1.20 0.40 0.49 0.70 -‐0.013 0.66 0.07 0.60197 R10082892 LTD OF BRINKS 415T28 0.3 0.85 31 0.76 59 0.74 14 0.20 30 1.40 0.49 0.63 0.74 -‐0.010 0.72 -‐0.05 0.66167 R10004209 CSONKA OF BRINKS 30R4 4.1 0.91 42 0.86 78 0.87 17 0.52 38 1.90 0.74 0.67 0.87 -‐0.007 0.86 0.21 0.83154 R10015200 SUHN'S NEXT STEP 331R7 -‐1.3 0.89 15 0.83 46 0.82 19 0.44 26 0.70 0.63 0.28 0.83 -‐0.006 0.81 -‐0.16 0.77143 R9678800 SUHN'S AFFIRMED 416N4 1.2 0.90 27 0.85 49 0.84 14 0.55 27 1.20 0.68 0.15 0.85 -‐0.004 0.83 -‐0.02 0.79136 R10112338 CB HOMBRE 541T3 2.1 0.75 44 0.58 67 0.55 14 0.21 36 1.70 0.35 0.27 0.57 0.016 0.55 -‐0.13 0.46119 R10123855 MC ROCK STAR 924U6 1.7 0.78 15 0.66 22 0.61 15 0.15 22 0.80 0.38 0.35 0.60 0.014 0.58 -‐0.03 0.50115 C10061226 MARVEL'S RED GATOR 2/6 1.2 0.66 9 0.49 14 0.38 4 0.07 8 -‐0.10 0.03 0.25 0.07 0.003 0.04 0.06 0.03109 R9678799 SUHN'S ALYDAR 416N3 -‐0.8 0.89 11 0.82 23 0.81 7 0.50 13 1.70 0.65 -‐0.02 0.82 -‐0.004 0.80 -‐0.08 0.75109 R10085458 MC ABRAMS 468T22 -‐1.8 0.79 33 0.66 65 0.63 20 0.23 37 0.60 0.44 0.76 0.64 -‐0.006 0.62 0.16 0.54

Most Used Bulls (Calves Recorded in 2011)

(continued from page 11)

What Data are we Providing Customers?

!ese data show there is much room for improvement in data report-ing. Our value to the commercial beef industry is only as good as our genetic predictions. With the advent of THR, our data points reported have increased, but there is still much le' to be desired.

It seems that the older cattle get, the less members are interested in reporting their data. Calving Ease observations are easy and o'en re-ported, and because of that, we should soon have a Calving Ease EPD which will be of great value to us as a breed.

We have the ability to collect other data to build EPDs that predict Heifer Pregnancy, a trait of great importance. Up to this point however, we don’t have enough data reported to make an accurate EPD. If you have questions on how to report these data, call IBBA today.

EPDs are built and strengthened by more data reported. I challenge those of you who don’t collect data to report to IBBA for genetic evalu-ation to do so in 2012.

!ese bulls are the top 10 Most Used sires with calves reported to IBBA for registration in 2011. We must continually strive to produce volumes of like genetics for the commercial beef industry. !e most e$cient and economical way to accomplish this is through increased

Top 10 States for Data Reporting YEARLING ULTRASOUND HEIFER BREEDING State # State # State # TX 3706 TX 1607 TX 367 GA 872 GA 821 AL 320 FL 762 FL 687 GA 172 AR 477 AR 429 FL 81 MS 347 MS 306 OK 48 LA 335 LA 295 MS 41 OK 319 KS 274 SC 38 KS 280 AL 221 AR 27 AL 259 OK 194 AZ 15 TN 99 NC 52 NM 15


BOARD OF DIRECTORS CANDIDATES


Area 4TRACI MIDDLETONPuryear, Tennessee

Traci Middleton of Puryear, Tennessee, has a fundamental history in the Brangus breed. She purchased her #rst com-mercial females when she was nine years old and has contin-ued building her Brangus herd for the last 18 years. She was actively involved in the Interna-tional Junior Brangus Breeder’s Association serving on the IJB-BA Board of Directors and completing her term as President in 2002-03.

A'er the conclusion of Traci’s era in the IJBBA, she has con-tinued her commitment to cattle production. She and her fam-ily own Mill Creek Land & Cattle, a registered Brangus and commercial cow calf operation. !e Middletons exhibit cattle at regional and national shows, market show heifer prospects to junior members, and bulls to commercial cattleman. In 2007, Traci was awarded the International Brangus Breeders Associa-tion’s Herdsman of the Year Award at the prestigious Interna-tional Brangus Show in Houston, Texas.

Traci attended Middle Tennessee State University in 2002 on an academic and leadership scholarship. While attend-ing MTSU, Traci was involved in Block & Bridle, Agriculture Department Leadership Council, and Sigma Alpha eventually serving as President of all three organizations. She was also a member of the livestock judging team and received an intern-ship with Tennessee Cattlemen’s Association to assist with membership recruitment, youth development, and as a spokes-person about the beef industry at area events. Traci received her Bachelor of Science degree in Animal Science/Pre-Veterinary medicine and a minor in Business Administration in 2006.

Traci now resides in her hometown of Puryear, Tennessee. She is the fourth generation member of Middleton Lumber Company, LLC, a family owned hardwood lumber business. While she has had several opportunities to possess a career di-rectly involved in the cattle business, Traci feels strongly about having direct involvement in her family’s lumber operation while having the opportunity to expand her cattle herd. Tra-ci serves on the Paris-Henry County Chamber of Commerce Board of Directors. She also volunteers as the coach of the Paris FFA and Henry County 4-H Livestock Judging Team. Recently,

these teams were named 2011 Tennessee FFA Champions and Tennessee 4-H representative to the 2011 American Royal in Kansas City, Missouri. She is currently serving on the IBBA Membership and Education Committee, Show Committee and as an IJBBA Advisor.

Traci brings a unique blend of cow sense and business sense as an IBBA Board Candidate. She believes that we have reached a critical point in the beef business and the decisions that are made today will a"ect cattlemen for generations to come. She feels that we have an unprecedented opportunity to expand the acceptance of Brangus genetics in the commercial production sector and that we must be proactive to reach this goal. Traci’s passion, youth, and enthusiasm would prove to be an asset as a board member. She looks forward to the opportunity to repre-sent the Brangus breeders in Area 4, increasing communication, and helping ensure success for the future of the breed. Traci would appreciate your vote and will work diligently to serve and represent the members in her area.

Area 4DOUG WILLIAMSMocksville, NC

Doug Williams came to be an in-%uential #gure in the cattle indus-try while upholding a diligent yet celebrated career. Because of his experience and fervor for the trade, Doug is a superb choice to be a leader in the cattle industry. He assumes accountability of his career and guidance of his fellow cattleman at a pivotal moment in the economics of the cattle industry today. But this eagerness did not come over night.

Prior to his current managing position at Whip-O-Will Land and Cattle in Mocksville, NC he held key positions that would mold his future. Growing up as a cattleman in Clarkesville Georgia, he followed the footsteps of his family always knowing his path ahead with vigor and passion. A'er graduating high school and working the family ranch, he learned valuable and operative lessons that would make him a leader.

A'er leaving the family ranch in 1985, Williams moved on and managed a Charolais ranch in Commerce, Georgia. From 1988 until 1995 he held invaluable positions wearing many hats in sales, marketing and the showing of cattle for Cow Creek Ranch in Mocksville, NC.

As an entrepreneur, he and his business partner, Jim Latham, formed a grass roots company, L&W Cattle in 1990 and came



Area 6R. L. ROBBSWillcox, AZ

R. L. Robbs grew up on a small farm in west Texas, graduat-ing from Plainview high school where he was actively involved in FFA for four years. He gradu-

Area 7BRANDON BELT

Gatesville, TexasI was born and raised outside

of Gatesville in Coryell County, Texas, on the place where I still live. A'er attending Tarleton State University where I received a BBA in Accounting, I went on to receive a J.D. from the Baylor School of Law. A'er a period in private practice in Gatesville, I became the elected County At-torney of Coryell County in 2005. I have been married to my wife Kari for 10 years, and we have three boys, 8, 5, and 2 years old.

As County Attorney, my o$ce handles prosecution of all of the misdemeanor criminal cases in our county, collects hot checks, requests protective orders for victims of family violence, repre-sents the State in all Child Protective Services cases #led in our county, and provides legal advice and counsel to all the elected o$cials and the Commissioners’ Court, among other things. We are very rarely bored!

I am currently the president of the Central Texas Cattlemen’s Association; an organization that leases the land comprising the Ft. Hood military reservation for cattle grazing. I also serve as the president of the Blackland Income Growth; an organization


to be highly regarded as great contributors in genetics, breed-ing, marketing, sales and the showing of Brangus cattle. !en, while Williams managed Whip-O-Will Land and Cattle, they won many awards including National Champion Bull, Reserve National Champion Bull, and Show Bull of the Year. L&W went on to buy Whip-O-Will Land and Cattle, and leased the ranch in 2009. And, in April of 2010, Williams joined the sale team at Southern Cattle Company.

Williams’ e"orts have not gone unnoticed. Fellow Brangus herdsmen and #tters elected him “1993 Herdsmen of the Year,” an award that can only be achieved once in a lifetime by the In-ternational Brangus Breeders Association. He was spotlighted for his professionalism, excellence, and ability to represent his industry to the public. In 2007 Williams was awarded the SBBA award of excellence, and served as SBBA President in 2009 and 2010.

!is award winner is groomed from a lifetime of achieve-ments. !e IBBA and their members execute a valuable service promoting the Brangus breed at livestock shows and other re-lated events across the country; Doug has been noticed by his peers time and time again.

Doug Williams speaks with enthusiasm and con#dence as he boasts about both the Brangus breed and so many fellow cat-tlemen with whom he has had the honor to work for so many astonishing years. “All of my life I have been involved with the Angus, Charolais and Brangus cattle. I am only involved with the Brangus cattle today and believe they are by far the best cattle in the beef industry…” He believes the future of the Brangus in-dustry to be an “exhilarating opportunity ahead for all of us… involving improved quality, education, cutting edge technology, improved veterinary health options, and industrial innovation despite the ongoing economic challenges we face.”

Currently he is serving as Director of Area Four, and is on the ballot for re-election. For Williams, it would be an honor and privilege to be re-elected for this position and continue to repre-sent the Brangus breed and serve his fellow cattlemen and herds-man on the upmost level. “My fellow cattlemen and herdsman’s votes and continued support would be greatly recognized and served with respect,” Williams said. “!e Brangus cattle industry has become a big family to me and so many others…it doesn’t get any better than that.”

ated from West Texas State University with a degree in Animal Husbandry. While at WTSU he was a member of the livestock judging team for four years. He did graduate work at New Mexi-co State University, before serving two years in the United States Army. Following his time in the service he moved to Willcox, AZ where he met and married his wife, Sally a native of Arizona. R. L. has been actively involved in breeding and showing Bran-gus cattle for the last 45 years, and is the manager of the Kansas Settlement Cotton Gin. He has been actively involved with the Southwest Brangus Breeders Association over the last 40 years serving as President in the past and he just #nished a 15-year term as Secretary/Treasurer. R. L. has been actively involved in the Southwest Junior Association and sponsored a 4-H/FFA Livestock Judging Contest at his Ranch for over 25 years. R. L. and his wife Sally have two grown daughters. !e oldest daugh-ter Shari resides in Cleveland, Ohio with her two children Mol-lie and Trey. D’Lynn and her husband reside in Wellsville, KS; D’Lynn is employed by Seaboard Foods in Kansas City, while her husband, Josh Stewart, is employed by Farm Land Inc. in Kansas City.



that partners with Agri-Life Extension to provide educational programs for those that farm and ranch in the Blacklands region of Texas. I also serve on the Tarleton Alumni Association Board of Directors. I have previously served on the board of, and been chairman of, a slew of organizations from the Gatesville Cham-ber of Commerce and Agribusiness to the old East Texas Brangus Breeder’s Association, and a list of others. Recently, I was elected panel chair of the District 8 Attorney Grievance Committee.

I have been very involved in the farming and ranching busi-ness all of my life; from being involved in 4-H and FFA early in life, to becoming involved in various Agri-Life Extension en-deavors since that time. I am no stranger to educational and promotional pursuits.

My dad and granddad were in the cattle business long before I came along, so it is something that I grew up in, and have been in all my life. I began showing Registered Brangus heifers in high school, and bought my #rst set of Registered Brangus cows and a bull at the Blazer dispersal in the spring of 1993. A lot has changed in the Brangus business over the years. Oh, if I had just known then what I know now, I could have avoided a lot of headaches and mistakes in the registered cattle business. A'er almost 20 years of breeding Brangus cattle in Central Texas, I now have a herd that I am very proud of. Our main focus is on raising range bulls for commercial producers. We also market a good many registered and commercial replacement females and feeder calves every year. We are in this business for the long haul, and fully intend to still be raising Registered Brangus cattle 20 years from now and with any luck for longer. !is is not a hobby for my family, but a way of life.

I have been very involved in the Brangus cattle business on a local level, and am the current President of the Hill Country Brangus Breeder’s Association, am on the Board of Directors of the Texas Brangus Breeder’s Association, and am a committee member for the Commercial Marketing Committee of the IBBA. !e IBBA Board is something that I am committed to serving on, I have limited my current participation in other interests to allow myself time to serve the IBBA members. I have no disil-lusions on the amount of time required to adequately serve on this Board.

Many of you who know me, know that I am a person of prin-ciple and character. I have no intention of setting either one of those things aside in my service to the IBBA. I may very well not do what makes everyone happy all the time, but I will con-sistently do what I believe is best for the members of the IBBA.

I have watched as a great deal of change has occurred in our organization over the years, some of it I was happy with, and some of it was fairly disappointing to me. It is my opinion that the IBBA has two main jobs; 1. Register Brangus cattle & 2. Pro-mote the Brangus breed. I believe that if the IBBA focuses and excels at those two things, everything else will fall into place. It

Area 7DR. SCOTT VANCIL

Kilgore, TexasDr. Scott Vancil grew up on the

family farm and ranch in Mis-souri. His late father, Jean Vancil, and brother, Mike Vancil, began the family Brangus cattle opera-tion in 1978. Scott purchased his #rst Brangus females at the age of 10.

During his youth he was ac-tively involved with the Inter-national Junior Brangus Breeders Association, local FFA as well as state junior Brangus associations in Missouri and Arkansas. He held various leadership roles within these groups during this time. Scott continued to breed, raise and show Brangus cattle un-til his graduation from high school.

May 1996 found Dr. Vancil graduating from the University of Missouri with a Doctorate of Veterinary Medicine. In the same month he married Dr. Koren Hellerich, also a graduate of the University of Missouri -College of Veterinary Medicine, and moved to Kilgore, Texas. !is would begin a journey that would allow Scott to tie his profession to his passion for Brangus cattle.

Scott’s passion for breeding Brangus cattle continues today as co-owner of Iron Farm Cattle Company in Kilgore, Texas. He and his partner, Danny Males, continue to strive to produce uni-form and consistent Brangus bulls and females designed to #t today’s beef industry. !e bulls raised on the ranch are developed and jointly marketed in both Texas and Georgia with partners Mound Creek Ranch and Blackwater Cattle Company.

While his wife Koren operates and manages their clinic, North Creek Animal Hospital, Scott is contracted with one of the larg-est livestock markets in the state of Texas. He can be found 4 days a week processing cattle at one of 3 livestock barns in East Texas. He also provides veterinary health and consultation services to local beef producers.

Scott, Koren and their son Brayden are charter members of Restoration Church in Longview, Texas. While Koren wrangles

is not time to get bogged down in trivial matters and side bar is-sues. We need to focus on our members and our cattle. If I am elected, that is exactly what I will strive to do. I am no stranger to making hard decisions, nor to #ghting and arguing for what I believe is right. I do it every day for a living, and I will do it for you on the IBBA Board if given an opportunity.




Area 8BILL FELTON

Holly Springs, MSRaised on Turner Ranch in Sul-

phur, OK. Graduated from Okla-homa State University in 1980. Manager of Spring Creek Ranch 1985 to 1992. Cattle Manager for Agricenter International 1992 to 1994. Manager of Coldwater Cattle Company 1994 to 2009. General Manager of Cain Cattle Company 2009 to present. Wife- Julie. Daughters– Anna, Mary, Jordan and Ellen. Son- Lucas. Served on the Board of Directors. Served on the Show Committee. Currently serving as Chairman of the Breed Improvement Committee and Area 8 Representa-tive for the Board of Directors.

Area 8Robert Field

In thirty-three years as an IBBA member, I have never seen a greater or more urgent need for modifying several of our rules and procedures of operation. If elected to the board, I promise to work for improvement in these areas:

!e yearly $21/cow fee to reg-ister and transfer a calf or she

2 and 3 year olds in the church nursery, Scott occupies a seat on the Pastoral Council.

With over 30 years involvement with the Brangus breed, Scott has served on committees and had close relations in marketing Brangus cattle with many other breeders. Scott strongly supports and believes in the importance of the junior Brangus member-ship, which as his path has taken him, can result in a lifelong commitment to the breed. At this point in his life he is willing to make the commitment to serving at this important level of Brangus association leadership. His background and connection to the cattle industry on a daily basis gives him the advantage to serve in this manner. When elected to the IBBA Board of Direc-tors, Scott will serve the membership by making himself avail-able to discuss issues important to breeders to ensure the breed’s long-term success.


loses her registered status is steadily decreasing the number of members in our association and the number of registered cattle in our herds. !is fee has increased the member’s costs as it re-quires him to pay for things he doesn’t get if the cow’s calf dies, is culled or isn’t transferred that same year. To be fair we must start announcing at registered sales that the cattle require the fee to be paid or they become commercial cattle in less than a year! !e THR data will help our breed but the fee structure must be changed.

!e directors must always solicit the opinions and re%ect the will of the general membership and maintain the whole board’s authority over the executive committee, the executive VP and sta".

!e committee system has served us well in the past and its actual in%uence should be strengthened in the future. Chairmen should be appointed from outside the board if they are more quali#ed.

!e general membership should be appropriated a reasonable amount of time on member’s day at the convention to discuss whatever issues they choose and not #ll all the time with guest speakers.

We must attack the unwarranted anti-Brahman in%uence per-ception in our industry in our promotion e"orts.

We all must constantly work to improve the ease of interac-tion between ourselves, our customers and our sta". We must always try to make our data system more “user friendly” and our association a more welcoming place to work in and with. !ere is never enough of the servant attitude!

!anks for reading that – now you know what I would like our association to be. What would you want to change or strengthen about our organization? Let me encourage you to consider that and let’s make it happen. !e IBBA is membership owned - it should be membership driven.


by GLENN SELK, OKLAHOMA STATE UNIVERSITY EMERITUS EXTENSION ANIMAL SCIENTIST

Observe Bulls During the First Portion

of The Fall Breeding Season

!e fall breeding season is about to begin. Herds that aim for a September 1 calving date will turn bulls with the cows in the latter part of November. Bulls that have been recently added to the bull battery and bulls that have not been used since last year should pass a breeding soundness exam before the breeding sea-son begins. Any newly purchased bull that has been previously exposed to cows should also have passed a test for the venereal disease “trichomoniasis”. Reports from the Oklahoma state vet-erinarian indicate that 2.5% of bulls routinely tested have been found to be positive for this disease. Visit with your veterinarian soon about breeding soundness exams and “trich” tests to avoid reproductive problems next year and beyond.

A good manager keeps an eye on his bulls during the breeding season to make sure they are getting the cows bred. Occasion-ally a bull that has passed a breeding soundness exam may have di$culty serving cows in heat, especially a'er heavy service.

While conducting a research trial several years ago, I was col-lecting data on the ability of a bull to breed synchronized cows. !e bull being observed was mature and had been successful-ly used in the past. Also, he had passed a breeding soundness exam. However, it was apparent immediately that he could no longer physically breed females in estrus. Replacing him imme-diately was the only solution. If we had not been present to ob-serve the problem, an entire calf crop for that breeding pasture could have been in jeopardy.

Inability to complete normal service and low semen quality are more likely to be problems that a"ect breeding performance than failure to detect cows in heat. Nonetheless, poor libido (sex drive) can occasionally be observed in beef bulls. Such problems can best be detected by observing bulls while they work. !ere-fore, producers should (if at all possible) watch bulls breed cows during the #rst part of each breeding season. If problems are apparent, the bull can be replaced while salvaging the remain-der of the breeding season and next year’s calf crop. Likewise a small proportion of bulls can wear out from heavy service and lose interest. !ese, too, will need to be replaced. !e greater the number of cows allotted to each bull in the breeding pasture, the more critical it is that every bull be ready to work every day of the breeding season.

Injuries to bulls during the breeding season are relatively common. When a bull becomes lame or incapable of breeding because of an injury to his reproductive tract, he needs to be removed from the breeding pasture and replaced with another bull.

Taking super F-1 Tigerstripe cows, breeding them to meat wagon Brangus bulls; producing replacement fe-males that will work for any rancher. !ese heifers are all ranch-raised and are culled "rst as yearlings and then again as two-year-olds. Our heifers are many time class and division winners at Ft. Worth, San Antonio, and Houston Commercial Female Shows & Sales.

Jim McCord: Owner979-279-5649979-229-1205

Josh Kinslow: Manager979-589-1149979-574-7914

Look for our females at:2012 FT. WORTH Southwestern Exposition Invitational Commercial Female Show and Sale2012 SAN ANTONIO Commercial Female Sale2012 HOUSTON Livestock Show All Breeds Commercial Female Sale2012 BEAUMONT SETICA All Breed Commercial Female and Bull Sale

BJ

NEWS & NOTEWORTHY

Funding Approved

for DNA ProjectIBBA Board of Directors approved funding for a DNA project

that will genotype the Brangus breed in order for a gene marker map to be developed in order to produce Genomic Enhanced EPD for Brangus cattle.(While other cattle breeds like Holstein and An-gus are well on their way to routinely using Genomic Enhanced EPD’s for genetic selection, all other breeds must develop their own breed speci#c DNA Marker Map.

!e details of the project are still being assembled. As more in-formation is developed, IBBA members will be noti#ed and given the opportunity to participate. Expect to see the details of this proj-ect and how to participate very soon. Check our blog, “Beef Tips”, at http://gobrangus.wordpress.com or our Facebook page to stay updated on the latest news and announcements.


IJBBA ON THE HORIZON

IJBBA Board of DirectorsPresident

Emily SmithCollege Station, TX

[email protected]

Chelsie MeyerWayne, OK

[email protected] Queen

Mackenzie GillhamMaysville, OK

[email protected]

DirectorsHunter BosargeEvergreen, AL

[email protected] Brosh

Arakadelphia, AR [email protected]

Alex BrullAtchinson, KS

[email protected] Gorczyca

Harrah, [email protected]

Connor JacksonWaco, TX

[email protected]

Luke JohnstonWaxahachie, TX

[email protected] MunozPearland, TX

[email protected] Watson

Denham Springs, [email protected]

Director of Youth ActivitiesTyler Dean

[email protected] AdvisorsDoug Williams

[email protected] Densmore

[email protected] Pritchard

[email protected] Greuel

[email protected] Stofa

[email protected] Munoz

[email protected] McCreary

[email protected] Middleton

[email protected]

Hello fellow Brangus breeders. I hope this letter #nds all of you do-ing well. We can all say that this sure has been a hard summer for cat-tlemen, but I know the determination of our breeders and know that there is no challenge to big or small when it comes to our cattle. Unity and communication is everything and if we all pull together we will survive this horrible drought.

On a strong note, I would like to inform you that your junior board has just held the beginning meeting of the year. Plans for this year’s National Junior Brangus Show are looking better than ever. Last year’s participation was phenomenal, but I think this year will prove to be even better. Everything from themes to new games has been discussed! But we are still working hard to make new and exciting changes. If you think there was something that we can improve upon from last year’s NJBS, let one of your IJBBA Board members know. We are always open to new ideas and suggestions for improvement. All of our contact in-formation is listed on this page, so send your ideas to the IJBBA Board member from your home state or area.

Talking about change leads me to an important topic. !is year - for the very #rst year - we will have an owned bull show at the NJBS. Yes, you heard be correctly - an owned bull show. !is show will function just like the owned heifer show and will be open to all bulls regardless of the breeder. !e new show will be held on !ursday immediately following the cow/calf pair show. We know a lot of junior members have good bulls that they are showing at State Fairs and open shows, so we decided that there was no reason to exclude those cattle and junior exhibitors from the NJBS. We look forward to everyone’s participation and hope to see each of you there.

Sincerely,Thad GorczycaHarrah, Oklahoma

by Thad GORCZYCA, IJBBA DIRECTOR


Social media- it’s what everyone is talking about. It’s the latest trend, the newest fad, and the most popular stream-ing topic. However, social media is not a new development. For generations people have been using telephones to com-municate the same things that are currently being talked about online- the weather, market updates, the latest news, stories from family vacations, and much more. !e di"er-ence is in the number of people you reach.

More than 80% of Americans reported having a social network. !e social media platform Facebook reached 150 million users nearly three times faster than a cell phone. So-cial media is not a fad; it’s changing our culture and trans-forming the way our society (not just teenagers anymore) communicates with each other and the public.

!e question is, “What does social media have to do with me?” In many ways, social media has changed the way agri-culture producers do business. Platforms like Twitter, Face-book and blogs allow producers to market themselves and connect with customers. Facebook, for instance, connects people with similar interests and can help create a reputa-tion.

!is new technology is providing a tremendous oppor-tunity for producers to build not only a relationship with their customers, but a reputation, as well. Social media also enables users to #nd answers, retrieve information and quickly access resources. Have the latest market analysis, sale reports, show results, news updates, or even IBBA an-nouncements at your #ngertips in an instant.

Key points to remember about social media:increase your involvement as you begin to learn the ins-and-outs about online networking.

available online to help you get started. You can also ask a friend to help you, or contact the IBBA o$ce.

involvement has to o"er such as marketing, networking, or even o"ering advice to others.

simple.Social media is all about building relationships, and the

conversation about agriculture is occurring even if you aren’t there to participate. Everyone has a story. Let yours be heard.

Stay connected and get involved in your association: Check out IBBA’s new blog, “Beef Tips” at www.GoBran-‐gus.wordpress.com.

Search International Brangus Breeders Association on Facebook and click “Like”

Follow IBBA on Twitter: @gobrangus

by BRITTNI DRENNAN, IBBA COMMUNICATIONS COORDINATOR

What Does Social Media

Have to do With Me?

FEATURE...


The How-to Tweet GuideWhy you should be on Twitter and how

1. Stay informed on the latest... Everything!

2. Share

3. Meet and Greet

want

4. Showcase

5. Tell your story!

Content and guides provided by Cari Rinker and the NCBA Young Producers’ Council

how-to guide

“How

to Tweet for Beef Guide” explains

The following are great ag “tweeps” and streams to follow to help you get started.

#agStay informed. Get involved. Tell your story.


How Facebook can make

Step 1 -‐ Set up an account1. Go to www.facebook.com.

3. Click “Sign Up”

you.

Step 3 -‐ Get connected

the top of the fan page.

same way.

Step 4 -‐ Start your own business page1. Go to www.facebook.com/pages. Click on “Create Page” at the top right of the screen.

drop-‐down menus to further describe your business.

basics of Facebook. The complete “How to Facebook: Guide for the Beef Industry” explains more about how to use Facebook to your

Stay updated on current issues

Find out about the latest technologies

It is easy to share

about you, your

photographs.

from producers just like you from

Facebook contributes to making your


!e International Brangus Auxiliary (IBA) is all about pro-moting and educating others about the Brangus breed. We do this by selling promotional items like cups, note cards, sweat-shirts, etc. and by sponsoring thousands of dollars in scholar-ships each year.

We are working hard to increase our membership so that more funds and more man(woman) power can be used to help achieve these goals. Anyone - yes, that includes men as well, can join IBA to help promote this Brangus breed that we love.

IBA Isn’t Just For

Ladies Anymore

IBA REFLECTIONS & REVELATIONS

-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐

International Brangus Auxiliary Membership

Name:________________________________________________________________________

Spouse:_______________________________________________________________________

Address:_______________________________________________________________________

City:__________________________________________________________________________

State:__________________________________________________Zip:____________________

Phone:____________________________________Email:_______________________________

______________$25 Annual Dues _________New _______Renewal

Make check to IBA and mail to Sharron McCreary, 13465 Brooklyn Rd., Evergreen, AL 36401

by Jodi B. JACKSON

!e IBA has two scheduled meetings a year. One is in Hous-ton during the March convention and the other is held in July during the National Junior Brangus Show. Members can also take promotional items and sell in their region at di"erent times of the year.

We’re all about promoting the Brangus breed and helping to ensure its future by supporting the junior Brangus members through scholarships. Won’t you consider joining us by submit-ting a membership application today?


BOARD OF DIRECTORS ACTIVITIESAngelo Zottarelli, Area 7Term: 2010-2013512-422-3123 | [email protected]:October IBBA Board of Directors Meeting, San Antonio, TXNovember Stalwart Ranch & Dannheim Grass Roots Dispersal, Franklin, TX Hill Country Brangus Bull & Female Sale, San Angelo, TX

Doug Williams, Area 4Term: 2009-2012336-998-8125 | [email protected]:October IBBA Board of Directors Meeting, San Antonio, TX, on conference call Sourthern Cattle Co. Annual Bull & Female Sale, Marianna, FL Cow Creek Ranch Bull & Commercial Female Sale, Aliceville, AL Cain Cattle Co. Fall Sale, Holly Springs, MSNovember Cattleman’s Kind Bull & Female Sale, Lake Park, GA Alabama Brangus Bull Sale, Uniontown, AL

R.L. Robbs, Area 6Term: 2009-2012520-384-2478 | [email protected]:October IBBA Board of Directors Meeting, San Antonio, TX, on conference call

Dr. Robert Vineyard, Area 7Term: 2009-2012979-532-4243 | [email protected]:October IBBA Board of Directors Meeting, San Antonio, TXNovember Stalwart Ranch & Dannheim Grass Roots Dispersal, Franklin, TX Texas Best Angus and Brangus bull sale, Canton, TX

Bill Felton, Area 8Term: 2009-2012901-494-9626 | [email protected]:October IBBA Board of Directors Meeting, San Antonio, TX, on conference call

Fred McCreary, Area 1Term: 2010-2013251-578-4750 | [email protected]:October IBBA Board of Directors Meeting, San Antonio, TX

Frank Perry, Area 5405-833-5189 | [email protected]:October IBBA Board of Directors Meeting, San Antonio, TX, on conference call

Steve Densmore, Area 9Term: 2010-2013979-778-1055 | [email protected]:October IBBA Board of Directors Meeting, San Antonio, TX

Larry Parker, Area 10979-778-3505 | [email protected]

Events:October IBBA Board of Directors Meeting, San Antonio, TX Ron Flake, Area 2Term: 2011-2014662-509-2233 | r%[email protected]:October Cow Creek Ranch Bull & Commercial Female Sale, Aliceville, AL Cain Cattle Co. Fall Sale, Holly Springs, MS Sourthern Cattle Co. Annual Bull & Female Sale, Marianna, FL IBBA Board of Directors Meeting, San Antonio, TXNovember Stalwart Ranch & Dannheim Grass Roots Dispersal, Franklin, TX

Cody Gariss, Area 3Term: 2011-2014417-398-2836 | [email protected]:October IBBA Board of Directors meeting, San Antonio, TXNovember GENETRST bull and female sale, Concord, AR

Don Cox, Area 7Term: 2011-2014281-395-1277 | [email protected]:October Salacoa Valley Bull & Female Sale, Fairmount, GA IBBA Board of Directors meeting, San Antonio, TX

Mike Burke, Area 11Term: 2011-2014706-551-3025 | [email protected]:October Salacoa Valley Bull & Female Sale, Fairmount, GA Southern Cattle Co. Annual Bull and Female sale, Marianna, FL IBBA Board of Directors meeting, San Antonio, TXNovember GENETRUST Pen Show & Sale, Concord, AR !e Cattleman’s Kind Bull Sale, Lake Park, GA

IBBA Sta" Involvement Registry management Communications development Organize multiple conference calls Host IBBA Board of Directors and committee meetings OptimaxX audit Compile member mail-out packets Compile publications and promotional items Convention planning 50k genotyping project Lindsey Matli was featured in the October issue of Working Ranch magazine regarding the OptimaxX PVP program Sales attended: Magnolia Classic Brangus Sale, CX Advantage Sale, Doguet’s Diamond D Ranch Sale, Cain Cattle Company, Salacoa Valley Farms, Southern Cattle Company, Chimney Rock Sale, Stalwart Ranch & Dannheim Grass Roots Dispersal, Cattleman’s Kind Sale, and Alabama Brangus Sale Continually working with industry partners to promote and advance the Brangus breed.Hosted IBBA Board of Directors meetings Conference calls OptimaxX audit Communications development- social media platforms and new blogSales: Magnolia Classic Brangus Sale, CX Advantage Sale, Doguet’s Diamond D Ranch Sale, Cain Cattle Company, Salacoa Valley Farms, Southern Cattle Company, Chimney Rock Sale, Stalwart Ranch & Dannheim Grass Roots Dispersal, Blackwater Cattle Company Sale, and Alabama Brangus Sale


FEATURE...

It’s time to register for the 2012 Cattle Industry Convention and Trade Show in Nashville, Tenn. !is year’s event promises to be better than ever with countless opportunities for cattlemen and women to learn, conduct business, and network with their fellow producers. Attendees will also have the opportu-nity to view some of the newest innovations and prod-ucts the livestock and agriculture industries have to o"er at one of the largest trade shows in the business.

!e o$cial conference events kick o" Wednesday, February 1, with an opportunity for producers to fol-low one of multiple education tracks during Cattlemen’s College. During this event attendees will learn about cutting-edge research and technology from some of the cattle industry’s foremost experts on topics such as cattle reproduction and nutrition. Cattlemen’s College pro-vides cattle producers of all experience levels a chance to gain valuable information they can use in their every-day operations.

!e 2012 Cattle Industry Convention opening gen-eral session begins with keynote speaker, Marcus Lut-trell, former Navy SEAL and author of the #1 New York Times Best Seller, Lone Survivor. Following the opening session, enjoy a wide array of musicians performing on stages throughout the Gaylord Opryland Resort and Convention Center.

Day two’s events will begin early with the Best of Beef Breakfast followed with a current issues debate with Cal !omas, a conservative columnist, and Bob Beckel, a liberal Democratic strategist. Following the second general session, con-ference attendants will make their voices heard as they get down to working on the business side of the industry during a full schedule of meetings. !ursday evening participants can enjoy an exclusive night at the Grand Old Opry to hear country music some of country music’s brightest stars perform, including rising stars Eden’s Edge and comedian Henry Cho along with legends such as Charlie Pride, Little Jimmy Dickens with Montgomery Gentry head-lining the night.

Friday kicks o" with the popular Cat-tleFax Industry Outlook during the third general session. Participants will hear from analysts about the market factors shaping the year ahead.

!e 2012 Cattle Industry Annual Con-vention in Nashville holds something for everyone no matter your age or experience

Get Your Ticket To Rideby John ROBINSON, EDITOR AT NATIONAL CATTLEMEN’S BEEF ASSOCIATION %NCBA&

level. Join your fellow cattlemen, take part in the fun and make sure your voice is heard. For a complete schedule of events, visit http://www.beefusa.org/scheduleofevents.aspx.


Grand Champion Female & Champion Heifer Calf

Grand Champion Red Female & Champion Red Heifer Calf

Reserve Grand Champion Female & Champion Junior Heifer Calf

Reserve Grand Champion Red Female & Reserve Champion Red Heifer Calf


Grand Champion Cow-Calf Pair

Grand Champion Red Bull & Champion Red Senior Bull

Grand Champion Red Cow-Calf Pair

Reserve Grand Champion Red Bull & Champion Red Bull Calf

Grand Champion Bull & Champion Senior Bull Reserve Grand Champion Bull & Champion Junior Bull

Reserve Champion Junior Heifer Calf Reserve Champion Heifer Calf Champion Summer Heifer


Reserve Champion Summer Heifer Champion Junior Heifer Reserve Champion Junior Heifer

Reserve Champion Junior Heifer Calf Champion Junior Bull Calf Reserve Champion Bull Calf

Reserve Champion Summer Bull Champion Red Summer Bull

Champion Senior Heifer

Champion Red Junior Heifer Calf

Champion Red Summer Heifer

Champion Red Junior Heifer

Reserve Champion Red Junior Heifer

Produce of Dam

Reserve Champion Junior Bull Calf

Champion Bull Calf

Champion Summer Bull

Reserve Champion Junior Bull

Champion Intermediate Senior Bull

Reserve Champion Senior Bull

Champion Red Junior Bull Calf

Champion Red Junior Bull

Reserve Champion Red Junior Bull


Grand Champion Female

Reserve Champion Oklahoma Heifer

Reserve Grand Champion Female , Champion Oklahoma Heifer, & Champion Bred & Owned Heifer

Reserve Champion Bred & Owned Heifer


SALE REPORTSCow Creek Ranch Bull and Commercial Female Sale

Cow Creek Ranch’s 26 years of producing proven, durable Brangus and Ultrablack bulls laid the foundation for its Annual Bull Sale and 17th Annual Commercial Bred Heifer Sale on October 7 and 8, 2011, at the ranch near Aliceville, Ala. Cow Creek Ranch has earned its mark in the beef cattle industry as a guts and grass operation focusing on forage-based, e$cient production. Cow Creek Ranch is a division of Southern Cattle Company, Marianna, Fla., a seedstock innovator and driver of feed e$cient cattle.

Buyers and bidders from 13 states showed their approval and con-#dence in the Cow Creek Ranch genetic program by purchasing 183 Cow Creek Ranch bulls averaging $3,120 and grossing $571,050. !e 183 Cow Creek Ranch customer-owned commercial bred heifers aver-aged $1,439 and grossed $263,385. !e two-day sale grossed $834,435. Many attendees were long-time Cow Creek Ranch and Southern Cattle Company customers, and 57 percent of the buyers were repeat Cow Creek Ranch customers.

Topping the bull sale was Lot 53, CCR Sleep Easy 145X2, a powerful Brangus herd sire.(Repeat customer Wells Cattle Company, Ridgeland, Miss., paid $7,000 for ownership of the CCR Sleep Easy 9L2 (9L2) son. !e deep-sided, wide-based bull posted strong ultrasound and perfor-mance numbers and is a testament to the core of the Cow Creek Ranch genetic program.

Long-time Cow Creek Ranch customer, Cedar Ridge Ranch, Ecru, Miss., took home the second high selling bull, CCR Sleep Easy 384X3, Lot 137, for $6,500. !e rugged herd sire registered a complete and bal-anced set of data points and had a scrotal measurement of 43 cm. !is bull is an all-inclusive package of muscle mass, volume and moderate frame.

Palmetto Angus Farm of Louisiana had the #nal bids on the next two high selling bulls, CCR Ultrablack 95X and CCR Ultrablack 44X at $6,000 each. Both of these powerful herd bulls were out of #rst calf heifers. Lot 52, 95X, was an exceptionally thick, wide-walking bull with tremendous muscle mass. He posted an adjusted weaning weight of 796 pounds. Bull Lot 59, 44X, attracted lookers with his length of side, depth and muscle volume. He had a user-friendly designation. Volume bull buyers were from Florida and Mississippi.

!e day prior to the Cow Creek Ranch Bull Sale, the ranch hosted its 17th consecutive customer-owned heifer sale- the longest running cus-tomer sale of this kind in the beef industry. Cow Creek Ranch’s Com-mercial Bred Heifer Sale, a sale in which Cow Creek Ranch bull cus-tomers’ market genetically-tracked Cow Creek sired commercial bred heifers bred back to Cow Creek bulls, commanded strong interest and demand from buyers. When the gavel fell for the #nal time 183 heifers sold for an average price of $1,439.

Topping the commercial heifer sale was a set of 10 uniform Brangus heifers bred to CCR !under 698S2 for spring 2012 calves. !omas Farms of Buhl, Ala., hailed the last bid at $1,800 to own the half and quarter-siblings. !e heifers were consigned by 12-year Cow Creek Ranch heifer consignor, CP Bar Brangus, Holcomb, Miss.

Cow Creek customers marketing heifers were 14-year consignor, Williamson Cattle Co., ranching in Faunsdale, Ala., and Okeechobee, Fla.; River Oaks Farm, Searcy, Ark., 13-year consignor; 12-year con-signor, CP Bar Ranch; 8-year consignor, Megehee Cattle Company, Macon, Miss.; along with three-year consignors, Addison Brangus Farms, Win#eld, Ala.; and Montgomery Farms, Moulton, Ala. Doak Lambert from Coppell, Texas, was the auctioneer.

For more information on Cow Creek Ranch, a division of Southern Cattle Company, please contact Cow Creek Ranch, 1170 Cow Creek Road, Aliceville, AL 35442, phone 205/373-2269, and e-mail at [email protected]. Or #nd them on the web at CowCreek-Bulls.com or SouthernCattleCompany.com.

Northern Stars Sale !e Second Annual Northern Stars Brangus Sale at Gorczyca and

Son Brangus proved to be a great success Saturday, October 1, 2011, in Harrah, Okla., which consisted of Gorczyca and Son, 2 Lazy H and 4-H Brangus. !e leado" bull, Mr. JG 747 Blackjet, demanded a selling price of $12,500 for full possession and half semen rights to J-J Ranch of Stratford, Okla.

!e female o"ering was very good on the JG 747 Black Jet females where the #rst lot brought a high bid of $7,400 to go home with Hailey Nelson of Coalgate, Okla.

!e following back with a full sib heifer calf of Lot #1 from 747 Blackjet brought $4,300 bid from Jarrett Tyra of Tipton, Okla. Other buyers included Austin Harkgrader of Tonganoxie, Kan., Colby Davis of Tahlequah, Okla., Joseph Sutton of Coweta, Okla., and Josh Pope of Tecumseh, Okla. !e second head of show prospects grossed $40,500 for an average of $3,680.

!e breeders would like to thank all who took the time out of their hectic schedules to come and be a part of this annual even in Central Oklahoma.

Southern Cattle Company – Top of the Herd Brangus Females

18 Donors gross $59,300 for a $3295 average.15 Fall Pairs gross $58,450 for a $3897 average.

32 Fall Bred Cows gross $90,500 for a $2829 average.20 Spring Bred Cows gross $57,950 for a $2898 average.22 Fall Bred Heifers gross $53,750 for a $2444 average.

107 Total Brangus Females gross $319,950 to average $2991.

High selling female, Lot 38 Ms Brinks Lambert 535U9, a phenotypi-cally pleasing daughter of the number one IMF trait leader Lambert of Brinks 317R3 and out of the 5K Cowbelle and Calyx Star Donor Ms Brinks New Era 535N60 sold for $12,500 to Salacoa Valley Farms of Fairmount, Ga.

Second high selling female was Lot 87, Ms Brinks Cole 803U4, a daughter of Cole of Brinks 14P3 and out of the legendary $50,000 donor Ms Brinks Ali 803M selling for $10,000 to Westall Ranches of Carlsbad, N.M. She was part of one of the greatest %ushes ever pro-duced out of 803M and weaned her #rst calf at a tremendous 754 lbs to ratio 110.

Lot 76 Suhn’s Ms Cadence 331M3, the dam of the great Next Step 331R3 and a three-quarter sister to the $55,000 331L2 was the third high selling female bringing $8,000 from Draggin M Ranch in El Do-rado, Ark. She is deep ribbed, soggy and easy %eshing with incredible EPD rankings in the top 1% Milk, 2% YW, 5% WW and REA.

Volume buyers were Westall Ranches, Robert Yates Ranch, Santa Rosa Ranch of Navasota, Texas, Milton Sunbeck of West Point, Miss., and Mike Howell of Bonifay, Fla.


SALE REPORTS

Salacoa Valley Farms “Buy the Numbers” Brangus Bull & Female Sale

2 Donors grossed $9,000 to average $ 4,50021 Spring Pairs grossed $69,400 to average $3,304

28 Fall Bred Cows grossed $65,100 to average $2,32519 Spring Bred Cows grossed $41,650 to average $2,192

12 Spring Bred Heifers Grossed $18,900 to average $1,57582 Female lots grossed $204,050 to average $2,488

1 Herd sire grossed $10,000 to average $10,00074 Coming 2 Bulls grossed $210,000 to averaged $2,83775 Older Bulls Grossed $220, 000 to average $2,99323 Yearling bulls grossed $54,800 to average $2,38397 Total Bulls Grossed $274,800 to average $2,832.49Salacoa Valley Farms’ “Buy the Numbers” registered Brangus bull

and female sale was held at the farm October 21, 2011, in Fairmount, Ga. Buyers from nine states were in attendance to purchase Salacoa Valley’s #ve-year-old cows in their entirety and 100 top quality perfor-mance tested bulls.

Buyers commented on the tremendous “read to go to work” con-ditioning of the Salacoa Valley performance tested bulls. Auctioneer

Tommy Barnes sold the annual event. !e feature lot of the sale was Salacoa Valley’s senior herd sire TCB Catawaba Warrior R532 that sold for $10,000 to Southern Accent Farm-Okeechobee, Fla. He is a multi-trait leader for both Yearling Weight and REA. !e purchase price in-cluded full possession and one-third semen interest.

!e second high selling bull, Lot 156, sold for $4,900 as Watkins Cit-rus and Cattle in Avon Park, Fla., took home this light BW and big REA son of Cadence. Arrow C Cattle of Okeechobee, Fla., took home the third highest selling bull as they bid $4,500 to own Lot 102, Osceola of Salacoa 535X3. He is a curve-bending son of R532 and combines top 1% YW with top 15% BW.

!e bull sale was packed with some of the most respected commer-cial operations in the United States. !e #rst 25 bulls through averaged $3,576. !is year’s volume commercial buyers included Watkins Citrus and Cattle Avon Park, Fla., Rollins Ranches of Okeechobee, Fla., and Peace River Ranch in Frostproof, Fla.

In the female Sale, Lot 15 was the high selling lot and fetched the bid price of $8,000 as long time repeat buyer David Roadruck of Albert-ville, Ala., paid $3,500 to own the dam, SVF MS 35S5, and the heifer calf sold for $4,500. Southern Cattle Company of Mariana, Fla., took home the high selling spring heifer calf at side, Ms SVF 23S86 23Y8, Lot 4A for $5,100. Ms SVF 23Y8 is sired by SVF 23S86 and out of SVF 23S, who sold as Lot 4 for the bid price of $1,700 to Barry and Valerie Lewis from Okeechobee, Fla.

Lot 1, Center 1st Alliance 007/S24, was the high selling proven do-nor cow and brought $5,000 to Charlie Israel, a Birmingham, Ala, na-tive. !is powerful #rst generation female was sired by Sitz Alliance.

Draggin’ M Ranch of El Dorado, Ark., was one of the volume buy-ers of females including the Lot 33 for $4,200. MS SVF 535S14 was the high selling Spring bred cow. !e Summit Cow ranks in the top 50 cows in the Brangus breed for WW, YW and REA.

Lot 31, SVF Ms 535S2, sold to !e Oaks Farm in Newnan, Ga. !ey paid $4,000 to own this Lead Gun daughter out of the famous 535M31 donor cow who was safe AI to Hannibal.

Doguet’s Diamond D Ranch Premium Genetics Annual Production Sale

47 Registered Females grossed $199,150 averaging $4,237High Sellers Included:Lot 2: $23,000 to the Elizabeth WishertLot 1: $18,000 to JOJ BrangusLot 6: $15,000 to the Jake Johnston10 Hercules Females averaged $5,285

58 Registered Brangus Bulls grossed $198,700 averaging $3,425

High Sellers Included:Lot 56: $22,000 to Brandon Horn13 Hercules Sons Averaged $4,730(7 Black Gold Sons Averaged $3,665(3 Outcross Sons Averaged $5,700

Southern Cattle Company – Top of the Herd Bull Sale

59 Brangus Bulls gross $198,000 to average $3356.22 Ultrablack Bulls gross $65,000 to average $2955.

9 percentage Brangus Bulls gross $23,700 to average $2634.49 Angus Bulls gross $127,850 to average $2610.9 Charolais Bulls gross $38,000 to average $4222.

17 Beefmaster Bulls gross $55,200 to average $3248.7 Hereford Herd Sires gross $13,200 to average $1886.

172 Total Bulls gross $520,950 to average $3029.

An excellent crowd was on hand for the Southern Cattle Company – Top of the Herd Bull Sale. An active crowd from 10 states took pur-chases home. !e Top Selling bull was Lot 165 of the Brangus o"ering, Patton of Brinks 30T22, going to Santa Rosa Ranch in Navasota, TX for the price of $17,000. Patton is a big growth, moderate birth weight Csonka son, who posts 6 traits in the top 25% of the breed or better.

!e 2nd High Selling Bull was a Beefmaster bull, Lot 291, P27, going to Ra'er 4R Ranch in Polk City, FL for $12,750. He is a Precisely Sugar son among the highest IMF bulls in the Beefmaster o"ering. He is thick made and deep %anked, with tremendous spring of rib.

!e 3rd High Selling Bull also came from the Beefmaster o"ering. Lot 289, 807/9, sold to Collier Farms in Brenham, TX for $11,500. He is a Logan 62M27 son out of the great Painted Tiger daughter, Penelope 293J11. He is a big growth bull with a world of power.

!e High Selling Ultrablack bull was Lot 256, Southern Feed Saver 30X5, who sold for $4000 to Michael Looper of Monterey, TN. He is out of Southern’s good Feed Saver bull known for his proven feed ef-#ciency and out of a maternal sister to Patton of Brinks 30T22.


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Barn: 336/526-6087Cell: 336/466-0115

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(210) 218-4804

www.ironfarmcattle.com


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ADVERTISERSINDEXADVERTISER PAGE ADVERTISER PAGE

5K Cowbelle 19 & 25 JM Cattle Co. 17

Advanced Solutions Network 25 Multimin 10

Circle X Land & Cattle Co. Inside Front Cover P!zer 9

Crochet Cattle Inside Back Cover Quail Creek 5

Dalton Brangus 7 Salacoa Valley 1

Doguet’s Diamond D Ranch Back Cover Triple JR Cattle Co 19

Herd Perfect 6 Valley View 8

CALENDAROFEVENTS

!e Real Story Master Breeder Glen Brinkman once told me the only thing he was unable to get done before selling the Brinks herd was to produce Brangus cattle with high IMF numbers in volume, that would rival that of Angus – “!e Gold Standard” and he was right.

In December of 1994 Jerry Morrow, Glen Brinkman, Mike Wooten and myself had dinner at Don’s Seafood Hut in Lafayette, LA and set out to produce Angusplus/Ultrablack cattle.

Joe Reznicek was breeding cattle like this at the time but was not turning in any data to the Brangus Association. He, like Glen, a Master Breeder had a vision. So as the youngest of the group I began, breeding Angusplus/Ultrablacks.

Today I am very excited to tell you that I have 71 cows in my herd that have an average IMF score of 4.8. So that you have something to relate to, the average IMF score on Angus Females in the entire breed is 4.6.

In the whole of the Brangus breed, my entire herd ranks in the top 2.8% for IMF.

In case you are wondering why this may be so important, let me share with you that as this ad is being written, the Choice to Select spread is $21.

It is also extremely obvious to consumers, as Wal-Mart, the largest meat purveyor in the world, has just announced that in 70% of their stores, they will no longer carry Select, but o"er only Choice meats.

!anks to the Board of Directors of the Brangus Association, the vote to breed up from Angusplus/Ultrablacks recently passed and will soon be reality.

!is is the single largest step to push the entire Brangus Breed into a realm of carcass domination where they can and will compete with the Angus Breed while maintaining some Bos-Indicus blood.

Watch for more amazing, ground breaking news from Crochet Cattle Co.

Email: [email protected]

Remember, you need it, we have it, come and get it.

December - 20113 GENETRUST @ Cavender Ranches Registered

Brangus Bull and Commercial Female Sale - Jacksonville, TX

29 Arizona National Livestock Show - Phoenix, AZ

January - 201214 TBBA South Texas Sale - Beeville, TX

21 Ft. Worth Jr. Brangus Heifer Show - Fort Worth, TX

26 West Coast Brangus Breeders Annual Meeting - Red Blu', CA

26 Red Blu' Bull Sale - Red Blu', CA

February - 20121-4 NCBA Annual Convention and Trade Show -

Nashville, TN

11 Best in the West Brangus Bull & Commercial Replacement Sale - Marana, AZ

12 San Antonio Open Brangus Show - San Antonio, TX

16 San Antonio Jr Brangus Show - San Antonio, TX

17 TBBA Miss America Sale - Salado, TX

19 San Angelo Jr. Brangus Heifer Show - San Angelo, TX

25 Spitzer Ranch Commercial Brangus Female Sale - Fair Play, SC

25 Spitzer Ranch Professional Cattlemen’s Brangus Bull Sale - Fair Play, SC

Feb 29- March 4

IBBA Convention - Houston, TX

March - 2012Feb 29- March 4

IBBA Convention - Houston, TX

2 The Collection Sale - Houston, TX

4 4th Annual Global Roundup - Rosenberg, TX

10 Indian Nations Spring Brangus Sale, Ada, Oklahoma

10 Quail Creek Ranch “Cut Above Sale” - Cullman, AL

17 The Stockman’s Kind Bull Sale, Mound Creek Ranch - Leona, TX

24 Miller Brangus Sale - Waynesboro, TN

27 GENETRUST @ Suhn Cattle Co. Bull Sale - Eureka, KS

April - 201214 TBBA Central Texas Sale - West, TX

18-24 Beef Improvement Federation Symposium & Convention - Houston, TX

27 GENETRUST @ Cavender Ranches Registered Female Sale - Jacksonville, TX

28 GENETRUST @ Cavender Ranches Commercial Female Sale - Jacksonville, TX

May - 20126-11 World Brangus Congress - Rockhampton, Australia

19 Mound Creek and Friends Female Sale - Leona, TX

July - 201215-20 National Junior Brangus Show - West Monroe - LA

21 Brangus Futurity, West Monore - LA

November - 20122 GENETRUST @ Chimney Rock Pen Show &

Registered Brangus Female Sale - Concord, AR

3 GENETRUST @ Chimney Rock Registered Brangus Bull & Commercial Female Sale - Concord, AR

3 Indian Nations Fall Sale

10 The Stockman’s Kind Bull Sale, Blackwater Cattle Co. - Lake Park, GA

December - 20121 GENETRUST @ Cavender Ranches Registered

Brangus Bull & Commercial Female Sale - Jacksonville, TX


!e Real Story Master Breeder Glen Brinkman once told me the only thing he was unable to get done before selling the Brinks herd was to produce Brangus cattle with high IMF numbers in volume, that would rival that of Angus – “!e Gold Standard” and he was right.

In December of 1994 Jerry Morrow, Glen Brinkman, Mike Wooten and myself had dinner at Don’s Seafood Hut in Lafayette, LA and set out to produce Angusplus/Ultrablack cattle.

Joe Reznicek was breeding cattle like this at the time but was not turning in any data to the Brangus Association. He, like Glen, a Master Breeder had a vision. So as the youngest of the group I began, breeding Angusplus/Ultrablacks.

Today I am very excited to tell you that I have 71 cows in my herd that have an average IMF score of 4.8. So that you have something to relate to, the average IMF score on Angus Females in the entire breed is 4.6.

In the whole of the Brangus breed, my entire herd ranks in the top 2.8% for IMF.

In case you are wondering why this may be so important, let me share with you that as this ad is being written, the Choice to Select spread is $21.

It is also extremely obvious to consumers, as Wal-Mart, the largest meat purveyor in the world, has just announced that in 70% of their stores, they will no longer carry Select, but o"er only Choice meats.

!anks to the Board of Directors of the Brangus Association, the vote to breed up from Angusplus/Ultrablacks recently passed and will soon be reality.

!is is the single largest step to push the entire Brangus Breed into a realm of carcass domination where they can and will compete with the Angus Breed while maintaining some Bos-Indicus blood.

Watch for more amazing, ground breaking news from Crochet Cattle Co.

Email: [email protected]

Remember, you need it, we have it, come and get it.

brj nov/dec 2011

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