broadcast sponsorship on food network · 2020. 6. 11. · higher spenders on purchase of vehicles,...

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Broadcast Sponsorship on Food Network

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Page 1: Broadcast Sponsorship on Food Network · 2020. 6. 11. · Higher spenders on purchase of vehicles, clothing &footwear, restaurant meals, personal care, insurance, property maintenance

Broadcast Sponsorshipon Food Network

Page 2: Broadcast Sponsorship on Food Network · 2020. 6. 11. · Higher spenders on purchase of vehicles, clothing &footwear, restaurant meals, personal care, insurance, property maintenance

Target Demo 30-54 years

Gender Split 59% Female 41% Male

Avg. Monthly Cume 2020 545,3567 (Jan - Mar)

Avg. Household Income $115,333

Shopping Patterns Higher spenders on purchase of vehicles, clothing & footwear, restaurant meals, personal care, insurance, property maintenance and package holidays.

Channel Perception Food TV viewers find the channel practical, informative and inspiring.

The Menu on Food NetworkWhet your appetite with Food Network. Savour the delights of all things culinary from distant corners of the globe to right here at home. Food Network is the place where foodies live, where passion for great food and great fun collide.

SKY Search 2018/ Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+. For more programing information please ask your SKY Advertising Business Director

Page 3: Broadcast Sponsorship on Food Network · 2020. 6. 11. · Higher spenders on purchase of vehicles, clothing &footwear, restaurant meals, personal care, insurance, property maintenance

SponsorshipElements

Page 4: Broadcast Sponsorship on Food Network · 2020. 6. 11. · Higher spenders on purchase of vehicles, clothing &footwear, restaurant meals, personal care, insurance, property maintenance

Broadcast SponsorshipElements & Investment Summary

Based on 12 weeks, single programme

Sponsorship Investment $20,000Plus Production $3,000*

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Terms and Conditions:SKY’s Standard Terms & Conditions and Pack Mandatories apply.The Sponsorship Investment and Sponsorship Value is non commission bearing and GST exclusive.The production estimate is for the production of the sponsorship elements and does not include the production of the sponsor’s TVC. Details within this proposal are confidential and subject to change.

Opening and Closing BillboardsHigh quality integrated branding. 10sec opening & closing billboards across the sponsorship period with visual and verbal sponsor credit.

Promotional TrailersA minimum of 30x promotional trailers to play across Food Network each week with visual sponsor placement.

Airtime2x30 sec spots with priority placement.

Sponsorship Value $50,400

Page 5: Broadcast Sponsorship on Food Network · 2020. 6. 11. · Higher spenders on purchase of vehicles, clothing &footwear, restaurant meals, personal care, insurance, property maintenance

35% of Females 25-54 with Sky watch Food Network

each week

SKY Search 2018/ Nielsen CMI. Compared to AP 15+ with TV, Nielsen TAM. AP5+.

Page 6: Broadcast Sponsorship on Food Network · 2020. 6. 11. · Higher spenders on purchase of vehicles, clothing &footwear, restaurant meals, personal care, insurance, property maintenance

© Sky Network Television Limited6