december's top auto advertising spenders on digital
TRANSCRIPT
UNITED STATES
DEVICES: Desktop/Display
December 2016 Top Automotive Desktop Advertisers
Top Desktop Advertisers
Top Desktop Advertisers
Nissan
Ford
Chevrolet
Nissan Dealer Associations
Toyota
TOP SPENDERS
Ford
Chevrolet
Toyota
Cadillac
Nissan Dealer Associations
TOP DIRECT SPENDERS
TOP DESKTOP SITES
2. YAHOO
Bringing in nearly $6M in revenue from the Auto category during the month of
December, Chevrolet was the publisher's top spender from the vertical.
3. MSN
1. ESPN
3. AOL 5. KBB
DOWNLOAD THE DECEMBER REPORT
71%
Auto buyers favored direct-to-
publisher deals during the month of
December, consuming 71% of the
category's desktop spend.
71% D IRECT
22% AD NETWORK
6% DSP
1% EXCHANGE
22%
6%
BUYING INSIGHTS
As for impression share, ad networks
garnered 50% of the desktop impression
share for the category. Google AdX +
AdSense led as the top partner for Auto
buyers, serving up 16% of the category's
impressions.
Direct buys delivered fifty percent of the
impressions for the category, compared
to the buying channel's spend share.
50% AD NETWORK
34% DIRECT
DOWNLOAD THE DECEMBER REPORT
DOWNLOAD THE FULL REPORT
Download the full December Top Advertisers Report detailing the top digital spenders
across channels:
SCHEDULE A FREE, PERSONALIZED DEMO
Or Contact:
For agencies, brands, publishers, and ad tech, Pathmatics creates competitive advantage in digital advertising with
real-time, actionable advertising intelligence.