1. SECOND SCREEN & SOCIAL TV REDEFINING USER EXPERIENCES Natan Edelsburg (SVP, Muck Rack and the Shorty Awards; Staff Writer, Lost Remote) Tweet at me with @twatan and #BroadcastAsia2014 #BroadcastAsia2014

2. #BroadcastAsia2014 Social media is re-energising TVacting like a shot of pure adrenaline thats fuelling millions of digital conversations. In the U.S. in 2013 alone, 36 million people sent 990 Million Tweets about TV, according to Nielsen SocialGuide. Those conversations have created a digital dialogue weve come to know as social TV. - March 24th, 2014 About 30 tweets per second about TV 3. #BroadcastAsia2014 The conversation around TV is larger and lasts longer on Tumblr than Twitter. Like Twitter, TV-related conversations are happening on Tumblr in real-time, but engagement on Tumblr peaks (31% increase) one hour after a show has aired. In contrast, Twitter exhibits a peak at airtime and declines immediately in the 1-2 hours after. Tumblr on April 22nd, 2014 4. #BroadcastAsia2014 Now Facebook has added a feature that will automatically recognize what TV show or music is playing in the background, allowing users to share that information with friends, reports WSJ Wall Street Journal, May 22nd 2014 5. Social TV effects on the way TV is bought and sold Natan Edelsburg @twatan SVP, Muck Rack and the Shorty Awards Staff Writer, LostRemote.com #BroadcastAsia2014 6. What Ill discuss #BroadcastAsia2014 The state of torrenting and why its on the rise Game of Thrones example and why premium content is still too expensive and not a la carte How social TV is making the popularity of shows heard across the world Is social TV/other factors causing the premiere dates of shows syndicated around the world to change? Ways social TV is actually helping market shows Will social TV cause the international syndication model to change? What do the experts say? 7. The state of torrenting #BroadcastAsia2014 As of February 2013, BitTorrent was responsible for 3.35% of all worldwide bandwidth, more than half of the 6% of total bandwidth dedicated to file sharing. [Palo Alto Networks] 8. TV Piracy by the Numbers #BroadcastAsia2014 I probably shouldnt be saying this, but it is a compliment of sorts.The demand is there. And it certainly didnt negatively impact the DVD sales. [Piracy is] something that comes along with having a wildly successful show on a subscription network. -Michael Lombardo, President of Programming at HBO 9. To Pay or Not To Pay? Australia - Foxtel subscription: the minimum subscription term is six months, which with the added costs adds up to $520 AUD (~ 490 USD) USA - Monthly HBO subscription + your cable subscription can be up to $100/month if not more UK - Available via Sky Atlantic. The costs are 21.50 (36 USD) a month, but with a minimum contract period of 12 months. This means that for those who are only interested in Game of Thrones, theres a price tag of 25.80 per episode. Canada - comes in a package of The Movie Network. The price is roughly $20 CAD (~ 18 USD) per month on both Bell and Rogers. This also requires a digital or satellite TV subscription, which drives the price up to over $60 CAD per month for those who dont have one. The Netherlands - HBO can be ordered as an add-on to most standard cable TV subscriptions. The standard price is roughly 15 euros (~ 21 USD) per month, and several providers allow subscribers to cancel after a month. TorrentFreak.com #BroadcastAsia2014 10. The Impact of Social TV Social media went mad for the start of Game of Thrones fourth run, with 1.9 million Facebook users talking about the show and over 2.8 million interactions related to it. Demand for the show also crashed HBO Go on Sunday. And for the week ended April 6, Game of Thrones ranked No. 3 on Nielsen's Twitter TV Ratings #BroadcastAsia2014 -The Independent on April 8th, 2014 after the premiere of season four 11. Is Social TV causing a change? Australia UK - for the first time, Sky Atlantic broadcast the episode at 2am local time, the exact same time in aired in the US Canada - same time as the US The Netherlands - Monday, April 7th - a day later than the US#BroadcastAsia2014 12. Is Social TV causing a change? When Downton Abbey won the Golden Globe Award for Best Mini-Series, Twitter announced that the event peaked at 6,162 tweets-per-second outpacing last years Super Bowl and the Royal Wedding. -Olivia Wong, PBS Publicity #BroadcastAsia2014 13. Reintroducing a wildly popular TV show This entry deserves to win because the challenges were enormous, and our hashtag was key to declenching the solution. Walking Dead was two years late to the French market. NT1, which bought the rights to license it, was a little- known network with a lot of faith but a small budget. At the time, it also had minimal social exposure. 30,000 users were attacked, generating 550,000. The premiere was screened by 5.6% of French viewers, a figure that only rose with episodes that followed. It was also one of the most-Tweeted premieres in France. NT1 also generated worthwhile long-term social results: following a rise in Facebook fans (22%) and Twitter followers (12%), today it's the third most-watched channel in France for our target audience. In 2012 it was France's 5th most-Tweeted TV topic, and -- amazingly -- rated the #1 "social/connected" TV topic for series, according to Twitter Trends. by #BroadcastAsia2014 14. AMC Networks International #BroadcastAsia2014 Spoilers can be challenging. Our approach at Sundance Channel is to focus on creative ways to engage our fans. One specific example is the launch of Breaking Bad in Asia we launched an app for the show called GraffitiWall in our Asian territories. One of the functions of the Breaking Bad GraffitiWall was that it allowed our fans to to chat live during the show, as their favorite character in a "Breaking Bad" environment of their choice. Spoilers are a part of television and the social conversation. I certainly think it will drive towards more examples of global world premieres and offering more TV Everywhere options that allow for live streaming and immediate releases of the content to combat piracy. -Gleana Albritton, Director, Digital Marketing, International for AMC Networks 15. The effect of Social Media and Spoilers on the economics of television distribution Richard Kastelein, Founder of Hackfest.tv; Publisher Appmarket.tv (social TV blog in Europe) James A. Neufeld, Founder SAM (social media curation platform); former director of marketing never.no Tareef Jafferi, CEO and CoFounder of Chatterbox (social TV app in Thailand) Nicolas Bry, SVP Innovation, Orange Valle (European telecom) Mike Proulx, Executive Vice President, Digital & Director of Social Media, Hill Holliday (Ad agency based in U.S.); author SociaL TV Wale Gbadamosi-Oyekanmi, President and Founder Darewin (social TV agency based in France) Mick Darling, Founder/CEO Tomorrowish (DVR for social TV) #BroadcastAsia2014 16. Richard Kastelein Founder of Hackfest.tv; Publisher Appmarket.tv (social TV blog in Europe) No, I don't think so. The economics of television distribution are likely to be more affected by VoD and TV Everywhere rather than Social Media spoilers. The economics of TV distribution are moving from a 'one to many' to a 'many to many' model and we are going to see more direct-to-fan relationships, like the music industry in the future - which will in effect, cut out a lot of the value chain in the middle. Due to the Internet disrupting legacy distribution systems, audiovisual content creators, like there brethren in the music industry, will eventually have more direct relationships with their fans. #BroadcastAsia2014 17. James A. Neufeld Founder SAM (social media curation platform); former director of marketing never.no Yes, Its easier to build bigger global audiences or target specific niche audiences." "Is social media bad for globally distributed TV content - yes. Only because TV distribution and business models havent yet adapted to international customer demands for content to be released within a reasonable time of the original release date." #BroadcastAsia2014 18. Tareef Jafferi CEO and CoFounder of Chatterbox (social TV app in Thailand We believe the demand for up-to-date TV content will increase with the end user's need to be able to participate in real-time conversations. In South East Asia, India, and the Middle East, for example, shows are aired 2-3 seasons behind the US, which makes audience members seek out other means to connect to up-to-date content. There is a definite exodus from traditional TV viewing to online streaming. Social media will always be a double-edged sword, which makes it all the more important for TV shows to guide social conversations (be it on Twitter, Facebook, Tumblr, etc.). #BroadcastAsia2014 19. Nicolas Bry SVP Innovation, Orange Valle (European telecom) I think the language barrier, and the fact that reading timeline from other regions is nit so common, limit the spoiler effect. #BroadcastAsia2014 20. Mike Proulx Executive Vice President, Digital & Director of Social Media, Hill Holliday (Ad agency based in U.S.); author SociaL TV I'm reminded of how social media affected the distribution of Doctor Who on several different levels. A few years ago, the BBC broke new ground when they decided to air the show's latest season in the U.S. on the same day it premiered in the UK. In the past, the delay window between countries was at least a couple of months which, in turn, fueling illegal downloads. So while social media was spoiling the content, the Web-at-large was, in effect, distributing it outside of BBC's control. #BroadcastAsia2014 21. Wale Gbadamosi- Oyekanmi President and Founder Darewin (social TV agency based in France) In Europe & in France in particular when it took up to years to discover the latest TV series, "US+24" programming has been growing for the past 2 years. Orange airs GOT & much HBO content 24 hours after the US. CANAL+ even went further and aired 24 season 7 at the same time as the USA. Are spoilers nothing other than intense brand recommendation by fellow TV customers? If so, spoilers are actually helping TV ! To avoid them (think GOT), more and more people tend to tune into linear TV or GO features (for younger demographic). #BroadcastAsia2014 22. Mick Darling Founder/CEO Tomorrowish (DVR for social TV) I do think it will change the way shows will be syndicated. Strategic planning for international syndication should look to take advantage of the passionate social media markets first to increase the social buzz for shows as they make their way from market to market". I do not think it will change windowing substantially, except perhaps to shorten the time span for various windows. Legal OTT an VOD as well as Bittorrent and other tools allow for a very fast global distribution, but content often still needs to be localized, and the delay of a show, even by 12 hours for an "Instant" primetime broadcast in Asia, would still have to manage nearly the same social media pressures a one week or one month delay may cause.. #BroadcastAsia2014 23. Takeaways TV piracy is on the rise because of price and accessibility Social media has become a disruptor of delayed international TV syndication but has also helped market shows that are delayed The ease of streaming technology and the role of spoilers will force more shows to mimic game of thrones #BroadcastAsia2014 24. Keep In Touch Email: natan@sawhorsemedia.com Twitter: @twatan Social TV blog: LostRemote.com Social TV case studies: industry.shortyawards.com Story ideas: muckrack.com/natan/pitch #BroadcastAsia2014