broccoli project unilever 2
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TRANSCRIPT
The Broccoli Project
The Rewards Program For the Poor
May 2009
we must bethe change we
wish to seein this world.
mahatma gandhi
Background
The poor do things that are not valued
Often the only pathway to food is through crime
The Broccoli Project provides another way
The Broccoli Project
Rewards program for the poor
Rewards that matter
Positively reinforces socially beneficial behavior
Requires participants take ownership of situation (vs. welfare-ism)
Technology platform to evaluate and measure in realtime
Be the Change
HIV TestsLooking for a JobCollecting Plastic
Cleaning a Community
Food SecurityBuilding Materials
Clothing
An Enabling Partnership
The Big Idea
Defer the Logistics to the Retailer (They Already do that)
Defer collection of food rewards to recipient
Require action from recipient
Co-op sponsorship of rewards
Enrolling
OtherOther
AgeAge
NameName
Accessing Data
Rewarding
Voucher can beUsed at a Retailer
Pilot Study
Incentive Based Voluntary HIV Counseling & Testing
Limit Co-Enrollment
Track & Measure Incentives
Keep a level of anonymity
Report Results to Funders
What is Co-Enrollment ?
Tutu MobileHIV Clinic
Biometric Enrollment
Waiting withSIM Cards
Voucher Distribution
Mobile DataCapture
100%Incentive Based
Response
The Team
Old Mutual
Hero Advertising
Rocketseed
Givengain
Momentum
Cell-C
Hola7
Colin Habberton
James Burton
Jeff Singer
Men on the Side of the Road
Desmond Tutu HIV
Foundation
Pick n Pay
CharlesMaisel
MaZ
Other Initiatives
How Many Rats Can you Catch?
Not Enough BloodIn SA Blood banks
Help MasiphumeleleClean their Wetlands
Practical Applications
Video
Soup Kitchens& Food Banks
MonitorMultiple
Visits
MedicalCo-Enrollment
Limited toSingle
Program
Skills Attendance
Web Fundraising
http://broccoliproject.org