initiative is a part of the adv group · 2018-10-01 · project: axe cibersport advertiser:...
TRANSCRIPT
INITIATIVE IS A PART OF THE ADV GROUP
Source: httphttp://www.sostav.ru/ratings/mediarating2018
2017, Sostav.ru
ADV GROUP#3 41 750 MLN RUB
MEDIA BUYING
Россия
Украина
Белоруссия
Казахстан
Азербайджан
WE ARE IN CIS AND WHERE YOU NEED US
RANK MEDIA AGENCY ACTIVITY VOLUME ($M)
1 OMD Optimum Media 23 027
2 Media Instinct 22 884
3 Starcom 22 636
4 Carat 19 790
5 Zenith 14 625
6 MEC 14 476
7 Havas Media 12 521
8 OMD Media Direction 10 997
9 Initiative 10 259
10 Vizeum 9 977
Source: Sostav Agency Report, 2018
MEDIA AGENCIES RANKED BY
SIZE
GLOBAL MEDIA AGENCIES RANKED
BY SUCCESS
RANK MEDIA AGENCY SUCCESS INDEX
1 Initiative 1,781
2 Mediacom 1,770
3 Starcom 1,488
4 Carat 1,353
5 Vizeum 1,277
Source: RECMA Global Agency Report, 2017
DEEP EXPERTISE IN ALL CATEGORIES
FMCG
TELECOM
PHARMA
FINANCE
RETAIL
ONLINE
AUTO
OTHER
1995 2005 20081998 2010 2012 2013 2014 2015 2016…
PROVEN RESULTS –
LONG-TERM PARTNERSHIP
2017
PHILOSOPHY, WAY OF WORKING AND TOOLS
Our purpose
WHY EMOTION VALUE LOYALTY
One thing that’s unavoidable.
CULTURALBRANDING
BRANDADVERTISING
Agencies
OUR BRAND PROMISE
UNIQUE BREAKTHROUGH TECHNOLOGIES
CONSUMER
TARGET NOT SOC-DEM
BUT REAL SHOPPERSVALIDATED BY AUDITORS AND MEDIASCOPE
ROMI - HIGHER BY 8,5%PROVEN BY REAL CAMPAIGNS OF REAL CLIENTS
OWNED-EARNED-PAID ORCHESTRATED IN
ONE HOLISTIC
ECOSYSTEM
BUYING POWER
WE ARE SKILLED AT HELPING
CLIENTS MANAGE THE COMPLEX LANDSCAPE
PROVEN RESULTS AND REPUTATION
92%OF BUYING VOLUME IS
SUPERVISED BY INTERNATIONAL AUDITORS COMPANIES
GOLD
BRONZE
SILVER
Nomination: BEAUTY AND HEALTHProject: AXE CIBERSPORTAdvertiser: UNILEVER
Nomination: BEAUTY AND HEALTHProject: DOVE DRY SHAMPOOAdvertiser: UNILEVER
Nomination: FOODSTUFFSProject: EPICA AT SHOW «TANZY» TNTAdvertiser: EHRMANN
INITIATIVE`sRESULTSIN2018
WHAT INITIATIVE AGENCY CAN BRING TO THE TABLE
ADVANTAGE THROUGH TECHNOLOGY
ADVANTAGE THROUGH SUPERIOR TALENT
ADVANTAGE THROUGH VOLUME &
TRANSPARENCY