broekman capabilities fiona hutton assoc 021309
TRANSCRIPT
Real Estate Marketing & PR Design, Print, Web, Social Networks
Presented to
MARKETING + CREATIVE = BROEKMAN
-|- Founded as a full-service marketing/pr agency in August 2000
-|- Evolved into creative agency over past 5 years
-|- Specialized niche in working with Real Estate Industry, Corporate, and Entertainment
-|- Services include:
• Brand Management & Marketing Consulting
• Identity & Anniversary Campaigns
• Website Development
• Graphic Design & Printing
• Advertising – Print, Web and Grassroots
• Social Networks & Online Media Advertising Page 1
REAL ESTATE INDUSTRY EXPERIENCE Developers:
• Weintraub Financial Services Identity Campaign
• TDG Corp Identity Campaign
• Malibu Lumber Yard Graphics & Signage Program
• Elite Home Builders
• Advanced Builder LA
Public Relations:
• Consensus Planning Group
• Congress for the New Urbanism
Residential:
• Coldwell Banker
• ReMax on the Boulevard
• Pinnacle Estate Properties
• Bay Side Properties
• OwenSells.com
• Lightning Rentals Page 2
Commercial:
• Marcus & Millchap
• Rosano & Partners
• Creative Environments of Hollywood
• 310 Development Company
Financial - Lending & Mortgage:
• Stewart Title
• Ridgegate Mortgage
• Skyline Funding
• North American Financial Solutions
Home Improvement:
• 3-B’z Painting
• 3-B’z Maintenance
• 4D Construction
• Family real estate investment support
LAND USE & ENTITLEMENT MARKETING/PR Consensus Planning Group
• Launched 20th anniversary campaign.
• Developed and executed multi-tiered marketing & PR plan.
• Relaunched company at PCBC 2006.
• Directed marketing/design for major projects including John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others.
• Revamped all marketing materials, including new logo development, collateral, & style guide.
• Managed all client /project marketing, creative and printing.
• Clients include major real estate developers, public affairs/pr agency contractors, city/county/government entities and private parties seeking land use and transportation consultation, community relations programs and public relations assistance.
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CITY PLANNING/POLITICAL EXPERIENCE
Congress for the New Urbanism – provide alternatives to urban sprawl. Conference caters to City Planners, Architects, Politicians, and Environmentalists.
• Produced first annual CNU Civic Art Awards & Gala and end of conference party in conjunction with the Congress for the New Urbanism’s CNU XIII conference in Pasadena, California in June 2005. Civic Art Awards honored: | Phil Angelides, California State Treasurer - Lifetime Achievement
| Rick Cole, City Manager, City of Ventura - Policy and Implementation
| Frank Gehry, Architect / Craig Webb - Physical Design*
| Natural Resources Defense Council (NRDC) - The Environment (Joel Reynolds, LA Executive Director)
| Antonio Villaraigosa, Los Angeles Councilman – Transportation
References: Liz Moule & Stefanos Polyzoides of Moule & Polyzoides Peter Calthorpe of Calthorpe & Associates. CNU President John O. Norquist (former Mayor of Milwaukee, Wisconsin) Hank Dittmar, Chief Executive of the Prince’s Foundation for the Built Environment
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SHOPPING CENTER EXPERIENCE
• Multiple Shopping Center Design Projects
• Malibu Lumber Yard – contract since March 2008
• Several clients/subbing (NDAs in affect)
- Graphic Design & Signage Program for new upscale shopping centers in California
- Site plan includes Pylon, Monument and Directory signage
- Tenant Renovation includes New Logo development and New Tenant Signage programs
- Recon and manage approvals with city planning departments
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SHOPPING CENTER EXPERIENCE
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SHOPPING CENTER EXPERIENCE
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CORPORATE RE IDENTITY CAMPAIGNS
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REAL ESTATE INDUSTRY EXPERIENCE
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Coldwell Banker's 100th Anniversary Campaign
• Managed 100th Anniversary Campaign for Porter Ranch and Northridge offices
• Developed 12 postcard direct mail postcard campaign showcasing Coldwell Banker to the community
• Started recruitment program soliciting agents from competitive companies
• Directed all design, copywriting, printing and fulfillment
• Coordinated closely with Connecticut headquarters on all approvals; highly political then!
PARTNERSHIP SINCE JUNE 2005
-|- Creative Director & Marketing Director for four years
-|- 20th Anniversary Campaign; Grand-opening for 3 of 6 offices
-|- Established identity, logo, style guide & campaigns:
I. Pinnacle Estate Properties Inc.
II. Estate Division
III. Ridgegate Mortgage
-|- Supported over 350 agents to date
-|- Developed Company Listing Presentation & Agent Powerpoint
-|- Overseen over 150 agent and company direct mail & advertising campaigns, including Encino’s agent recruitment campaigns
-|- Managed numerous agent identity campaigns, including logo, business cards, letterhead, postcards - listings/solds, mailers, flyers, brochures, drops, cmas, door hangers, websites, etc.
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BROEKMAN-|-communications Marketing & Publicity Event ProductionPublic RelationsGraphic designPrinting
O: 818.212.9201 F: 818.450.0484 E: [email protected] I: BroekmanComm.com
Identity CampaignS
Real Estate Design
BROEKMAN-|-communications Marketing & Publicity Event ProductionPublic RelationsGraphic designPrinting
O: 818.212.9201 F: 818.450.0484 E: [email protected] I: BroekmanComm.com
Identity CampaignS
Luis Silva michael K.
Lake Balboa’s Hardest working real estate team
866-la1-team www.la1team.com
Multi-Million Dollars producers® ®Realtor Realtor
www.MikeG
alieote.com
Mike Galieote’ s Recent Activ i ty for February 2009
P“Always Protecting and
Promoting Your Interests”
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REAL ESTATE DESIGN CONT.
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ELITE HOME BUILDERS - BROCHURE + WEB :: ONE DESIGN
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Web 12-page brochure
ROSANO & PARTNERS
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ADVANCED BUILDER LA
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CREATIVE ENVIRONMENTS OF HOLLYWOOD
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Commercial Painting Company
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The 3-B’z Painting project sheet can be used as your formal record keeper as well as a place to bring your vision to life.
We have provided a place for you to show colors from objects that inspire you, as well as a place for our exclusive “pop out” color chip, making it easier to see how colors work together.
You can make notes and clip your favorite pictures or articles to keep with this project sheet.
Place in your Portfolio for complete record keeping and quick reference of all your projects.
3-B’z Painting Co - Discover the power of color
Stucco/MainColor
Trim Color Accent Color Accent Color #2
Lobby WallsCorridor &
Stairwell walls Trim - Baseboards, Crown Molding & Doors
Project Planner
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EXTENSIVE WEB DEVELOPMENT
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NON REAL ESTATE WEB EXP.
ENTERTAINMENT EXPERIENCE
• Screen Actors Guild Foundation – “Brokeback Mountain” benefit premiere, Launch $5m capital campaign
• New Line Cinema “New World” Benefit Premiere for First Americans in the Arts
• J. Paul Getty Center “Coming of Age” Exhibit Launch
• North Hollywood Theatre & Arts Festival
• International Student Film Festival
• Storyopolis
• Columbia Pictures
• Sony Pictures Digital - Screenblast
• DreamWorks Animation
• Universal Studios – marketing for over 48 feature film titles hitting ppv/vod window
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NON-PROFIT EXPERIENCE • University Synagogue –Website; marketing retainer since 09-2007
• Beth Emet (Chicago, IL) – MMOTW, School Reg, Support x 4
• Bet Tzedec (Toronto, Canada) – MMOTW, Event Reg, School Reg
• Temple Sholom - MMOTW
• Membership Management Services (Los Angeles, CA) – Identity Campaign & New Website
• Valley Beth Shalom (Encino, CA) – Nursery School logo, Parents Association, Chesed Connection, Website Committee
• OpenSpace.com –Temple Aliyah & VBS special needs
• American Jewish University (formerly University of Judaism) (Alumni Association, 50th Anniversary, Development, Website)
• Zimmer Children's Museum
• Valley Cities Jewish Community Center
• Kabbalah Centres International
• Anti-Defamation League
• B’nai B’rith Youth Organization + Habonim Dror
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OTHER DESIGN EXPERIENCE
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THANK YOU
FOR
YOUR
CONSIDERATION!
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