The big address in UAE real estate

Brokers Media Kit November 2012

company overview

Launched in 2007, PROPERTYFINDER FZ LLC is a TECOM registered entity and is the publisher of www.propertyfinder.ae , www.propertyfinder.qa & PRESTIGE Magazine.

propertyfinder.ae is the UAE’s leading property portal showcasing more than 45,000 residential & commercial property listings from over 280 licensed real estate companies, property developers

& hotel apartment providers.

propertyfinder.ae powers the real estate section of several leading regional sites including Yahoo! Maktoob & Newzglobe and was ranked 3rd in the recent Dubai Top 100 Dubai SME Awards , announced in Feb 2012.

propertyfinder.ae statistics – Oct 2012

504,225 visitors

289,760 unique visitors

6.82million page views

48,117 properties listed from 285 registered real estate brokerage

companies, property developers & hotel apartment providers

7.52 minutes average user session

Oct 2012 section breakdown

45,068,587 properties viewed

1,129,903 detailed property views

83,464 leads sent to our brokers

Dubai 70% Abu Dhabi 24% Others 6%

43% BUY SectionDubai 82%, Abu Dhabi 13%, Others 5%

52% RENT SectionDubai 67%, Abu Dhabi 26%, Others 7%

5% COMMERCIAL SectionDubai 78%, Abu Dhabi 18%, Others 4%

traffic source

site demographics

59% of our audience is male.

80% are aged 25 to 50 years of age.

Source: Effective Measure

Over 63% are managers, senior officials and professionals.

Over 72% have a graduate or post –graduate degree.

54% earn over AED 15,000 per month30% earn over AED 30,000 per month11% earn over AED 61,000 per month.

property listing subscription

List your properties in our buy, rent &commercial sections with up to 10 photos, 300 words & location map for each property listing.

Free company profile in our find an agent section plus free email alerts are sent to our database for every new listing uploaded.

Individual broker profiles & detailed statistics are available through mypropertyfinder.ae.

*Monthly Cost:Sub100: 100 properties AED 1,750Sub250: 250 properties AED 2,500Sub500: 500 properties AED 3,500Sub1,000: 1,000 properties AED 5,000

*Minimum 6 month contract. Prices are per Emirate.

brand booster

Adds your logo to all your listings

Dimension: 178x98File Type: JPG

*Cost: AED 500 per month

Allows you to increase your company profile

to property searchers.

*Minimum 6 month contract. Offered in addition to basic Property Listing Subscription.

featured listings

Receive priority ranking & appear at the start of each search.

Viewed 10x more & achieve 4x more leads compared to regular listings.

Available via:

5 featured properties plus your logo*Cost: AED 1,000 per month

20 featured properties plus your logo*Cost: AED 2,000 per month

100 featured properties plus your logo*Cost : AED 5,000 per month.

*Minimum 6 month contract. Offered in addition to the basic Property Listing Subscription.

property of the week - guaranteed top spot (GTS)

Appears in 1st position every time in your chosen area.

*Cost: AED 500 – 1,000 per week

Appears in 1st spot regardless of the price, number of bedrooms or property type entered by the user.

Smart auto rotation function auto-selects the most relevant property from your stock list to display to the browser.

GTS bookings also rotate on the home page of each section.

*Subject to availability. Only one GTS is available per Community per section.Offered in addition to basic Property Listing Subscription.

area specialist

*Cost : AED 500 to 1,000 per week per area

Ensures your listings appear on every page in your selected area regardless of the price, number of bedrooms or property type entered by the user.

Showcases your brokerage as the Area Specialist of that community.

*Subject to availability. Offered in addition to basic Property Listing Subscription.

Only one Area Specialist is available per Community per section.

Appears on every page in your chosen area.

Showcases 4 properties.

Auto-rotate up to 20 listings per week.

home page & section front page banners

LeaderboardDimension: 728x90 pixels (flash)

SkyscraperDimension: 160x600 pixels (flash)

Appear on the home page of each section. Allows you to target all users of that section.

*Cost per month:BUY Section AED 12,000RENT Section AED 10,000COMMERCIAL Section AED 5,000

*These prices are applicable for each banner served on a 50% SOV (share of voice) basis.

MPUsDimension: 300x250 (flash)

Appear on the home page of each section. Allows you to target all users of that section.

*Top Position Cost per month: BUY Section AED 12,000RENT Section AED 10,000 COMMERCIAL Section AED 5,000

*Lower Positions Cost per month:BUY Section AED 8,000 RENT Section AED 6,000 COMMERCIAL Section AED 3,000

*These prices are applicable for banners served on a 50% SOV (share of voice) basis.

MPU Creative Build cost: AED 750

home page & section front page banners

LeaderboardsDimension: 728x90 pixels (flash)

Appear at the top of the page at 50% SOV in your selected area.

Allows you to target prospects within a specific community.

*Cost Varies: AED 1,500 to 3,000 per month

*Subject to availability. **Expandable banners incur a 40% loading.

Leaderboard Creative Build Cost: AED 750SOV = Share of Voice.

leaderboards

SkyscrapersDimension: 160x600 pixels (flash)

Appear at 50% SOV on the search results page in your selected area.

Allows you to target prospects

searching within a specific community.

*Cost Varies: AED 1,500 to 3,000 per month

*Subject to availability. **Expandable banners incur a 40% loading.

Skyscraper Creative Build Cost: AED 750SOV = Share of Voice

skyscrapers

Strip AdsDimension: 728x90 pixels (static)

Served at 50% SOV on the search results page in your selected area*

Allows you to target prospects searching within a specific community.

*Cost Varies: AED 1,000 to 2,000 per month

*Subject to availability.Strip Ad Creative Build Cost: AED 350

SOV = Share of Voice

strip ads

Property Page BannersDimension: 728x90 & 160x600 pixels (flash)

Appear on every property page in your selected area at 100% SOV.

Allows you to target all browsers searching within a specific community.

*Cost Varies: AED 1,000 – AED 5,000 per month

*Subject to availability.**Expandable banners incur a 40% loading.

SOV = Share of Voice

property page banners

File Type: GIF, JPG Max: 1920 x 1600Must be centered. Width 1010-1600. Must fade to white (#FFFFFF) if width less than 1400.

wallpaper POA

Special Offers Text Link:

30x30 icon (static) plus up to 46 characters of text.

Appear on every home page, search & property page of the site. In total can achieve over 3million ad impressions per month at 100% Share of Voice (SOV).

special offers text link

Cost per month:BUY section AED 3,500 RENT section AED 2,500 COMMERCIAL section AED 1,500ALL sections AED 7,500

Propertyfinder.ae maintains opt-in email databases of BUYERS, RENTERS & BROKERS.

Email blasts to these databases are available:

BUY9,500 subscribers*

Cost: AED 7,500 per blast

RENT17,500 subscribers*

Cost: AED 5,000 per blast

BROKER 3,000 subscribers*

Cost: AED 3,500 per blast

Dimensions: Recommended 600x700 pixelsHTML Email Creative Build Cost: AED 500

*Subscriber number are approximate & are subject to change.

email blasts

PROPERTYFINDER FZ LLC

Suite 1509 Shatha Tower Dubai Media CityPO Box 50954 Dubai UAE

Tel : +971 4 454 8464Fax :+971 4 454 8463

www.propertyfinder.aeinfo@propertyfinder.ae

contact us