brooke bond & red label tea ppt

7/22/2019 Brooke Bond & Red Label Tea Ppt

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Marketing Presentation On:

BROOKE BOND RED LABEL

Guided by: Mrs. GAURI KULKARNI

Projected By:

MILI CHHEDA

BMS II01


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IndexArthur Brooke

HistoryAgent with his vans

Logos

Working with integrity Development of Product

Plan

Market strategy 4 Ps

Packing

Price


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Distribution channel

Advertisements

Red Label Tea - the choice of every Smart

Bahu

Competitors Business Performance

Research Discoveries

Purpose & Principles Vision

Mission


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Arthur Brooke

Arthur Brooke founder ofBrooke Bond & Company

was born in England

in1845.

He opened his first teashop in 1869 at 23 Market

Street, Manchester.


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Arthur Brooke

chose the name

because it was his

'bond' to customersto provide a quality

tea, hence Brooke

Bond.


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History

Brooke Bond's most famous brand is

PG Tips, launched in 1930.

The company merged with Liebig in

1968, becoming Brooke Bond Liebig,

which was acquired by Unilever in 1984.


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Agent with his Vans


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Original Logo


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Change in Logo


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Working with integrityPositive impactContinuous commitment

Setting out aspirationsWorking with others


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Development of Product

4 different flavours in tea currently seen.


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Plan


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Market Strategy


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4 Ps


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Old Packing


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New Packing


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Price


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Price Graph


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Distribution Channel


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Advertisements


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Red Label Tea - the choice of

every Smart Bahu

Mumbai: Red Label, the largest tea brandfrom the house of Brooke Bond, for the first

time in its history of 140 years, has roped in

Indian televisions smart bahu Hina Khanaa.k.a. Akshara from Yeh Rishta Kya

Kehlata hai for its latest ad campaign.


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The latest Brooke Bond

ad campaign starringfour smart bahus

from across the

country, aims at

repositioning RedLabel Tea as the

trusted choice of a

contemporary Indian

housewife. The adgoes on air from

October 1st, 2011.


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Competitors

Brooke Bond Red Label is HindustanUnilever's largest tea brand.

Brooke Bond is the market leader of teain India with a portfolio of five brands

includingRed Label,

Taj Mahal,

3 Roses,

Taaza.

These have been created keeping inview the specific tastes and needs of the

Indian population.


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Business Performance

Unilever performed well in 2012,despite difficult economic conditions.


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Turnover increased by 10.5%, taking

Unilever through the50 billion barrier,a significant milestone to becoming an

80 billion company. Emerging markets

grew for the second consecutive yearby more than 11% and now account for

55% of total business.


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Research DiscoveriesThe very best science and technology from

academia and specialist collaborators andis applied it to create breakthroughinnovations for the next generation ofproducts.

Linking blood sugar levels with youthfullooks.

Drinking black tea may reduce your bloodpressure.

Stone Age diet may hold key to optimumnutrition.

How the brain shapes the taste of food.


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Purpose & Principles

Unilevers corporate purpose states thatto succeed requires "the highest

standards of corporate behaviour

towards everyone we work with, the

communities we touch, and theenvironment on which we have an

impact."


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Vision To create a better future every day.

Help people feel good, look good and get more outof life with brands and services that are good for

them and good for others.

Will inspire people to take small everyday actions

that can add up to a big difference for the world.

Will develop new ways of doing business with the

aim of doubling the size of the

company while reducingenvironmental impact.


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Mission


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They say:

Success for us means creating products

that keep pace with changes inconsumer lifestyles and that appeal to

people at all income levels.


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Cheers


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TH NK YOU

brooke bond & red label tea ppt

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