brother clase #09 - 30.11
TRANSCRIPT
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Evolución / Clase #09Presentación y Venta de Ideas
30.11.11
Rodrigo Reyes Restrepo
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Esta va a ser una clase prácticamente de solo tips.
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De la argumentación a la exposición.
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Vender una idea es sencillamente tratar de convencer a alguien de
algo.
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ARGUMENTACIÓN ESTRUCTURA
PRESENTACIÓN
MY KITTEN WALKS ON VELVET
FEET.
AND MAKE NO SOUND AT ALL.
AND IN THE DOORWAY NIGHTLY
SITS.
TO WATCH THE DARKNESS FALL.
EXPOSICIÓN
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estructura
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Se trata de organizar el flujo de la información.
Desde el problema hasta la solución.
Funciona dividirlo en capítulos.
Hay que “llevar” a la audiencia de la mano.
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Organicen la estructura con Post-Its.
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Usen cualquiera. Yo soy fan del Sharpie.
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Dibujen mapas mentales.
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Clave: SIN huecos.
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Un hueco hace ruido. Hace dudar al cliente.
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Revisen la presentación de arriba a abajo.
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“Tírenle piedras”.
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Esta es mi forma de estructurar las presentaciones.
Es la que mejor me funciona para contar un cuento.
Ustedes pueden encontrar otra estructura.
Lo importante es que todo sea fluido.
Una propuesta de estructura
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Retomar el brief.
Plantear el reto.
Exponer un racional.
Proponer un camino estratégico.
Dibujar la estrategia.
Expresar la Idea Estratégica.
Resumir.
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presentaciónMY KITTEN WALKS ON VELVET
FEET.
AND MAKE NO SOUND AT ALL.
AND IN THE DOORWAY NIGHTLY
SITS.
TO WATCH THE DARKNESS FALL.
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Utilicen imágenes. Hay recursos increíbles.
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Google Images. El #1.
Menos contenido, mejores imágenes.
Excelentes imágenes. Hay que buscar bastante.PresidiaCreative.com
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El lugar de las imágenes más reales Netnografía.
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Piensen en calidad Vs. tiempo. Hay que llegarle al deadline.
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Una sola tipografía. Máximo jugar con ALTAS y estilos.
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NUNCA Comic Sans. NUNCA.
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Estamos en el 2012. Adiós a los efectos de los 90’s.
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No usen templates pesados ni con backing.
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Logos pequeños y UNA sola vez. Húyanle a la saturación.
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Lo importante es el contenido. No la “plantilla”.
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Piensen en cada slide como en una valla. POCO TEXTO!!!!
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La presentación es una ayuda audiovisual. No un libro.
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NO utilicen imágenes clichés de stock. Adiós al Image Bank.
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Si utilizan referencias y estudios, citen la fuente.
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Hubspot + MarketingCharts.http://www.hubspot.com/Portals/53/docs/marketingcharts-social-media-data-stacks-pdf.pdf
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Y también especifiquen la ficha técnica.
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Hubspot + MarketingCharts.http://www.hubspot.com/Portals/53/docs/marketingcharts-social-media-data-stacks-pdf.pdf
1.200 encuestas telefónicasHombres y Mujeres
Gerentes de MercadeoEmpresas con +500 empleados
USASeptiembre de 2011
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Utilicen videos. Las escenas de películas son un hit.
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Incluyan innovaciones o cosas sorprendentes. Relevantes.
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cuando esté lista…
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Duerman el PowerPoint.
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Imagínense que son la audiencia.
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exposición
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Presenten parados. Eso les da un status diferente.
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Usen un presentador inalámbrico. NO al “dele, dele, dele…”
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Traten de no meter las manos a los bolsillos. Traten duro.
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Miren a varias personas. Aunque la que mande sea UNA.
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Se llaman “líneas de fuerza” y son la salvación de un speaker.
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Apóyense en la gente que sonríe y asiente.
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Encuentren algo en la presentación que les apasione.
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Presenten seguros. Ya están al frente, no la pueden cagar.
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Sean ustedes mismos.
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Si siempre dicen groserías, digan groserías naturalmente.
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Si son chistosos, sean chistosos. Si no lo son, no lo fuercen.
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Lo único importante es apasionarse por el trabajo.
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La pasión se nota.
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( La pasión sobreescribe el miedo. )
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ejercicio
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Did you know 4.0?
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The Girl Effect
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Intelligent design
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Information
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Nos vemos.