Cultural In

fluences on Gender

Roles In In

ternational Advertisin

g

Brought to you by:Sarah Jann Tiffany MooreJustin Oliver Tyler RoseScott Womack

Gender Roles:

“Accepted behavioral norms assigned to each gender within a culture”

Justin Oliver

AN INTERNATIONAL ADVERTISEMENTRELEASED BYBURGER KING

Justin Oliver

AMERICAN APPAREL COMPANY

Justin Oliver

Chinese Advertisement

RussianAdvertisement

Justin Oliver

I am working with a librarian to get a full size photo for this page –this is a thumbnail (S. African Land Rover Ad nicknamed “Himba” ad”)

Justin Oliver

Tiffany Moore

Culture and Gender Roles

India

Older Indian Print Ads

Tiffany Moore

Tiffany Moore

Tiffany Moore

Newer Print Ads in India

Tiffany Moore

Culture “In India, bangles, locket, and a

vermillion mark on the forehead are symbols of a married woman. Daily the husband applies the vermillion on the wife’s forehead as it is believed to be connected to hi lifeline. When the husband dies, Rudali’s (professional mourners) come and strip the woman [of] these symbols”

Tiffany Moore

Video

Tiffany Moore

Mexico & South AmericaAdvertisement

Top Selling Products:Travel Packages

Alcohol

Women…

• Submissive, Obedient, Dutiful, Self-Sacrificing and child-centered

• “In the home” using household products

• Men…• Masculine, Active, Aggressive and Hard-

working

Sarah Jann

Considerations…

• Time of day • Product user• Voice over• Location of advertisement

Sarah Jann