brownbag lunch 24nov09 - monetization 2.0

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Brown Bag Lunch – Monetization 2.0 zanox Group | November 24, 2009

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Page 1: BrownBag Lunch 24Nov09 - Monetization 2.0

Brown Bag Lunch – Monetization 2.0zanox Group | November 24, 2009

Page 2: BrownBag Lunch 24Nov09 - Monetization 2.0

zanox | Datum 2

zanox APAC

General Information Countries served: Shanghai, China Generated sales volume: 1.2 mill Euro Office location: Shanghai since 2005 Employees: 10

Jiajia Shen

Leader of zanox China

Advertisers Number of

advertisers: 100 Industry split: Selected references:

Shanghai since 2005

Publishers Number of

publishers: 54.000 Vertical split: Selected

references:

Market Review Markets largest

share of wallet comes from strong SEM, and Global Alliance Partners.

Market is still very focused on CPM models, but it is changing.

Social Media Baidu community Kaixin Xiaonei 51.com

Page 3: BrownBag Lunch 24Nov09 - Monetization 2.0

zanox | Datum 3

zanox APAC

China, Hong Kong, Taiwan, Australia, New Zealand, South Korea, Japan, India ,Singapore, Malaysia, Vietnam, Philippine, Thailand

Zanox APAC

Page 4: BrownBag Lunch 24Nov09 - Monetization 2.0

zanox | Datum 44

getMyReports()

Web Services Request

OpenAPI Simple API open to everyone Better ideas from external developers Add value to your platform

Web services Standardized machine-to-machine communication (“WebAPI”) A direct and individual publisher access to the zanox infrastructure

Mashup Combination of several OpenAPIs Product synergies

OpenAPIs, Web Services & Mashups

Page 5: BrownBag Lunch 24Nov09 - Monetization 2.0

zanox | Datum 5

What is the zanox Application Store

zanox 5

1. B2C and B2B Application Store for Affiliate Marketing

Your entrance into the zanox Network

Access to Innovative functionalities for Affiliate Marketing Activities

Access to above 2.000 Advertiser and

1 Mio. Publisher

Page 6: BrownBag Lunch 24Nov09 - Monetization 2.0

zanox | Datum 6

Our Customers are your customers

zanox 6

widgets behavioral targeting web analytics social network application adserving in-game advertising banner rotation bid management tools mobile apps recommendation marketing augmented reality chashback programs video ads statistics campaign management tracking toolbars plugins SaaS price comparison geotargeting contextual advertising ad media flash banner product search shopping assistants affiliate campaign analytics in-game statistics recommendation social application adserving mobile video product banner media targeting webwidgets behavioral targeting web analytics social network application adserving in-game advertising banner rotation bid management tools mobile apps recommendation marketing augmented reality chashback programs video ads statistics campaign management tracking toolbars plugins SaaS price comparison geotargeting contextual advertising ad media flash banner product search shopping assistants affiliate campaign analytics in-game statistics recommendation social application adserving mobile video product banner media targeting webcampaign analytics in-game product flash web zanox application store

3 types of Applications

Widgets - copy and paste code

Tools and Software - download and install software

Software as a Service (SaaS) - services offered by external service providers

Page 7: BrownBag Lunch 24Nov09 - Monetization 2.0

zanox | Datum 7

What can you already find!

zanox 7

Page 8: BrownBag Lunch 24Nov09 - Monetization 2.0

zanox | Datum 8

Cliplister - Software as a Service

zanox 8

Now:– Professional videos links to

advertisement

Later:– New revenue streams not only sales but

also clicks– Monetization of BRANDS in addition of

merchants

Video Advertisement

Page 9: BrownBag Lunch 24Nov09 - Monetization 2.0

zanox | Datum 10

Humangrid– Software as a Service

zanox 10

- SEO Text Created by a crowdsourcing platform

- Content is King.

- Search engine optimized text for your website.

- Authors create and correct content that makes your site more attractive to search engines.

Page 10: BrownBag Lunch 24Nov09 - Monetization 2.0

zanox | Datum 11zanox 11

Webtrekk– Software as a Service

- Offers one of the most powerful Web Analytics engines on the market.

- Unlimited Segmentation, Multi-Dimensional Correlation and more.

- Optimized for Enterprises.

Page 11: BrownBag Lunch 24Nov09 - Monetization 2.0

zanox | Datum 13

Do you have a business plan?Are you looking for investments

Your opportunities

Monetize your existing widgets or application for Facebook, iPhone, iGoogle or any other platform

Develop your new internet or mobile innovations and generate a considerable volume of well-converting traffic into leads or sales

Earn from your innovation via the zanox Application Store

Convince our contest jury and win up to $2 million venture capital for your business model

www.zanox.com/contest

The contest forthe best business model based on zanox web services!

zanox 13