brownbag lunch 24nov09 - monetization 2.0
TRANSCRIPT
Brown Bag Lunch – Monetization 2.0zanox Group | November 24, 2009
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zanox APAC
General Information Countries served: Shanghai, China Generated sales volume: 1.2 mill Euro Office location: Shanghai since 2005 Employees: 10
Jiajia Shen
Leader of zanox China
Advertisers Number of
advertisers: 100 Industry split: Selected references:
Shanghai since 2005
Publishers Number of
publishers: 54.000 Vertical split: Selected
references:
Market Review Markets largest
share of wallet comes from strong SEM, and Global Alliance Partners.
Market is still very focused on CPM models, but it is changing.
Social Media Baidu community Kaixin Xiaonei 51.com
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zanox APAC
China, Hong Kong, Taiwan, Australia, New Zealand, South Korea, Japan, India ,Singapore, Malaysia, Vietnam, Philippine, Thailand
Zanox APAC
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getMyReports()
Web Services Request
OpenAPI Simple API open to everyone Better ideas from external developers Add value to your platform
Web services Standardized machine-to-machine communication (“WebAPI”) A direct and individual publisher access to the zanox infrastructure
Mashup Combination of several OpenAPIs Product synergies
OpenAPIs, Web Services & Mashups
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What is the zanox Application Store
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1. B2C and B2B Application Store for Affiliate Marketing
Your entrance into the zanox Network
Access to Innovative functionalities for Affiliate Marketing Activities
Access to above 2.000 Advertiser and
1 Mio. Publisher
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Our Customers are your customers
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widgets behavioral targeting web analytics social network application adserving in-game advertising banner rotation bid management tools mobile apps recommendation marketing augmented reality chashback programs video ads statistics campaign management tracking toolbars plugins SaaS price comparison geotargeting contextual advertising ad media flash banner product search shopping assistants affiliate campaign analytics in-game statistics recommendation social application adserving mobile video product banner media targeting webwidgets behavioral targeting web analytics social network application adserving in-game advertising banner rotation bid management tools mobile apps recommendation marketing augmented reality chashback programs video ads statistics campaign management tracking toolbars plugins SaaS price comparison geotargeting contextual advertising ad media flash banner product search shopping assistants affiliate campaign analytics in-game statistics recommendation social application adserving mobile video product banner media targeting webcampaign analytics in-game product flash web zanox application store
3 types of Applications
Widgets - copy and paste code
Tools and Software - download and install software
Software as a Service (SaaS) - services offered by external service providers
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What can you already find!
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Cliplister - Software as a Service
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Now:– Professional videos links to
advertisement
Later:– New revenue streams not only sales but
also clicks– Monetization of BRANDS in addition of
merchants
Video Advertisement
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Humangrid– Software as a Service
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- SEO Text Created by a crowdsourcing platform
- Content is King.
- Search engine optimized text for your website.
- Authors create and correct content that makes your site more attractive to search engines.
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Webtrekk– Software as a Service
- Offers one of the most powerful Web Analytics engines on the market.
- Unlimited Segmentation, Multi-Dimensional Correlation and more.
- Optimized for Enterprises.
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Do you have a business plan?Are you looking for investments
Your opportunities
Monetize your existing widgets or application for Facebook, iPhone, iGoogle or any other platform
Develop your new internet or mobile innovations and generate a considerable volume of well-converting traffic into leads or sales
Earn from your innovation via the zanox Application Store
Convince our contest jury and win up to $2 million venture capital for your business model
www.zanox.com/contest
The contest forthe best business model based on zanox web services!
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